• Sep 17, 2010
Ford Fiesta iPad app – Click above for high-res image gallery

Interested in buying a 2011 Ford Fiesta? There's an app for that.

Ford has just launched its very first interactive sales brochure by way of an Apple iPad app for the new Fiesta (sorry, iPhone users – you're out of luck on this one). Here, users can learn far more about Ford's pride-and-joy B-segment offering than they ever could in your standard showroom pamphlets. The Fiesta app includes information about the car's quality, safety, connectivity, available accessories, colors, as well as a list of standard and optional features.

The interactive Fiesta iPad app is available as you read this and can be downloaded from the iTunes app store. Hit the jump to read the full details in Ford's press release.




Live photos Copyright ©2010 Drew Phillips / AOL

[Source: Ford]
Show full PR text
FORD DEBUTS FIESTA APP ON THE APP STORE; INTERACTIVE SALES BROCHURE BRINGS FIESTA TO LIFE

• New Ford Fiesta is adding an app for the Apple iPad to its list of technology offerings, providing users with interactive product information, photos, videos and available custom offerings

• Fiesta is the first Ford vehicle to use an app to deliver a one-of-a-kind interactive brochure experience

• The now available Fiesta App for iPad offers an interactive perspective on the vehicle's 15 class-exclusive features, 40 mpg story, connectivity and accessories

DEARBORN, Mich., Sept. 17, 2010 – Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford's widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.

With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.

"Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect," said Thomais Zaremba, Ford car marketing communications manager. "It's another way for us to reach out to customers in the digital and social media space."

Interactive information at your fingertips

The Fiesta App gives customers interested in a Fiesta a rich experience with Ford's newest small car, providing a depth of information that couldn't be achieved in a typical sales brochure.

"It's done in a simple way that iPad users are accustomed to. It's very interactive, yet very educational at the same time," said Zaremba. "It connects with Fiesta target customers in a way they appreciate."

App users will be able to check out all of Fiesta's 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.

One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.

Additional Fiesta App information includes:

Quality: Informs app users about how Fiesta achieved quality through strength and quietness

Safety: Details how Fiesta features seven standard airbags, including a new driver's knee airbag specifically developed to help reduce injuries in frontal collisions

Connectivity: Includes information on how the latest version of Ford SYNC® with turn-by-turn navigation, a standard audio input jack and an available audio upgrade will keep Fiesta drivers connected

Available accessories: Lets viewers see how they can personalize their Fiesta, with accessories like an illuminated gear indicator shift knob, rear spoiler, even a kayak carrier to haul outdoor gear

Standard and available features: Details the number of standard and available features that increase convenience and add connectivity on Fiesta

Colors: Shows off the choice of nine vivid new colors, from Bright Magenta to Lime Squeeze to Blue Flame

The Fiesta App is available for free in the App Store for iPad or at www.iTunes.com/AppStore/.


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    • 1 Second Ago
  • 18 Comments
      • 4 Years Ago
      Great. Just what we needed, Appstore SPAM. What a waste.
      • 4 Years Ago
      Can I order a Ken Block edition [of the Fiesta], complete with 350hp/350tq (about half the rally-car) and 4wd, pls? Thank you!

      Oh, and I'll take it in black, without the Monster crap all over it. Thanks again!
      • 4 Years Ago
      Or they could just make a website and then we can all get info on the Fiesta without having to buy a particular brand or type of device.

      Make sense?
        • 4 Years Ago

        Well, you could always check fordvehicles.com from any device. Or if you happen to be a iPad owner, you could dl the app. So, something for everyone! YEAH!

        No need to be negative, that is unless you really, really want or need to be.
        • 4 Years Ago
        It sounds like a subset of the info you get at the website. They've probably replaced Flash with HTML5 features that are supported by the iPad's web browser.

        So in this case "App" = stripped down website.
      gadvrules9000
      • 4 Years Ago
      Don't feed him, DON'T DO IT...
      • 4 Years Ago
      No mention of the fantastic iPhone electronic interactive brochure that's out for the Honda CR-Z. It makes that car look fantastically good, even if it's perhaps not quite so good as that. Available for free on iTunes.
      • 4 Years Ago
      I just downloaded it and I'm running it on an iPad with iOS 4.2 beta. It runs like crap. Images load blurry and take somewhere between 5-10 seconds to clear up. It seems like they designed and released this App in a day. Additionally, it only supports landscape mode and when you hold the iPad in portrait, they just replace the screen with an image that asks you to rotate to landscape.

      It's too bad because this is a great idea. It's a good way to show advertise the new car. Unfortunately, it's ruined by poor implementation. So I'm hoping that the performance issues are because I'm running the 4.2 beta. Can anyone running this on iOS 3.2.x confirm if it is any better? If so, that's great. If not, then Ford rushed this out and really missed the mark.
      • 4 Years Ago
      The school bus yellow paint is $300 extra on the top model. There's also a red that's extra. Dealers adding the usual $800 pack of paint sealant, fabric protection, undercoating that traps salty water and makes the car rust faster, etc.
        • 4 Years Ago
        The dealers around here are loading sticker packs onto a fair number too, especially on the SES/SEL.
        • 4 Years Ago
        All mfg's charge more for tri-coat paint colors. I'm not sure if those two you mention are tri-coat but that would be a reason for the extra charge.

        As far as sealant and those other dealer adds, you would be a total idiot to pay for those. All you have to do is say no. Sorta like saying no to drugs, it's easy unless your stupid.
        • 4 Years Ago
        Hey, that's weird, because I've never bought any of these dealer add-ons. You must be a real moron to keep paying for them.
      • 4 Years Ago
      Someone explain to me how this is easier than going to the website? I don't understand this new technology that seems less useful than the old technology.
      • 4 Years Ago
      oh, you guys must not have noticed that there is a website. Has been for a while. Have a youTube channel as well.

      http://www.fordvehicles.com/cars/fiesta/

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