• Sep 17th 2010 at 9:05AM
  • 26
How does a company grow from being a small outfit in Ashland, Oregon with a product line consisting of a single electric motorcycle to becoming a world-dominating tour de force with an impressive range of machines and volume-manufacturing capability on four continents? If you're Brammo, you partner with Flextronics. This multi-billion dollar electronics manufacturer with a presence in 30 countries and a highly developed supply chain will enable the brand to hold down costs, build bikes close to the markets where they're sold and allow them to focus more energy on designing new product.

If they come up with more bikes as well received as the recently-announced Empulse, the added production should certainly come in handy. That cafe racer, with its sweet looks and excellent numbers (100 mile range, 100+ mph) has garnered high praise from cycle journalists and public alike, accumulated over 350,000 views on YouTube and racked up many hundreds of pre-orders. Which reminds us, if you are planning on ordering one and haven't gotten around to it yet, here's some motivation. One of the first 1,000 customers will receive theirs for free. Gratis. No charge, so to speak.

Hit the jump for more details in the official press release. If you need a reminder of how the Empulse looks and sounds, we've thrown in a trio videos as well.

[Source: Brammo]



Ashland, OR, and Singapore, September 15, 2010--Brammo, Inc. a global leader in the electric motorcycle business and Flextronics (NASDAQ: FLEX), a leading global Electronics Manufacturing Services (EMS) provider today announced that Brammo has selected Flextronics as its global manufacturing partner for the production of plug-in electric motorcycles and components. This strategic partnership enables Brammo to rapidly scale its manufacturing production in order to meet growing international demand for its products. This partnership is a continuing expansion of Flextronics' Automotive segment and augments services to include new clean tech technologies and electronic systems for electric vehicles.

"As Brammo pursues its international growth strategy it is critical to our success that we continue to build our strong reputation for quality, reliability and serviceability," stated Craig Bramscher, CEO and founder of Brammo, Inc. "Flextronics is focused on providing a high quality end-to-end solutions approach to leading global companies, including automotive, and this is why we have selected them as our strategic manufacturing partner. We can now scale globally with the demand and the rapid evolution of this growth industry."

"Brammo offers one of the most innovative, electric two-wheeled vehicle product lines in the marketplace and we are delighted that they have selected Flextronics as their exclusive partner for the manufacture of state-of-the-art electric motorcycles. This strategic partnership allows us to further expand our portfolio for battery powered vehicles and complements our strong expertise in high voltage and energy recuperation applications for the automotive market," said Herbert Schoeffmann, president of Flextronics Automotive. "We look forward to this very exciting partnership, where we will provide Brammo with our world-class global resources, strong vertical integration capability and supply chain logistics enabling Brammo to achieve its ambitious growth plan."

About Flextronics
Headquartered in Singapore (Singapore Reg. No. 199002645H), Flextronics is a leading Electronics Manufacturing Services (EMS) provider focused on delivering complete design, engineering and manufacturing services to automotive, computing, consumer, industrial, infrastructure, medical and mobile OEMs. Flextronics helps customers design, build, ship, and service electronics products through a network of facilities in 30 countries on four continents. This global presence provides design and engineering solutions that are combined with core electronics manufacturing and logistics services, and vertically integrated with components technologies, to optimize customer operations by lowering costs and reducing time to market. For more information, please visit www.flextronics.com.

About Brammo
Brammo Inc is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the award winning Brammo Enertia motorcycle and the recently announced Empulse. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain™ systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia.
For more information visit www.brammo.com. and Brammo on Twitter at BrammoSays and on Facebook at Brammo Powercycles. See the Brammo Empulse in action: http://tiny.cc/brammo-empulse.

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    • 1 Second Ago
      • 5 Years Ago
      No mention of price, but at the July 15 announcement autoblog.com said
      "The Empulse 6.0 starts at $9,995. If that seems a bit high, consider that's $2,000 less than the price we were originally quoted for the Enertia when we first took that Brammo commuter for a spin a couple years back. Add, or rather, subtract from that the different Federal and State incentives that have come into play and you could see the $13,995 cost for the 10.0 model drop to as low as $7,000."

      It's hard to picture Flextronic's assembly lines switching from videogame consoles to motorcycle frames and tires! But their and Best Buy's involvement show people outside the traditional transportation companies seeing an opportunity.
      • 5 Years Ago
      As cool as these E-bikes are, I still worry about safety. As is, motorcycles can be quite dangerous. But completely silent motorcycles may be even more dangerous due to car & truck drivers that don't see the bikes. All these bikes should be equipped with headlights that are always and and have an oscillating light pattern for easy perception. Perhaps that for tail-lights too.

      Be careful out there. The recent death of the president of Electric Race Bikes just further reinforced this fear for me.
        • 5 Years Ago
        That sounds lovely. Just what I want in the rear view mirror when they are stuck behind on a narrow road or can't be bothered to overtake. Their having their headlights always on is distracting enough on present bikes.
        At some stage enhancing their safety by drawing more attention to them, especially in the manner you suggest, endangers others as it distracts them from on-coming cars etc.
      • 3 Years Ago
      Absolutely awesome.
      • 5 Years Ago
      The only thing missing for me, is a place to carry a passenger safely. Maybe their next model.
      • 5 Years Ago
      Brammo world domination? I'm okay with that.
      • 5 Years Ago
      The seat height is too high - it makes absolutely no sense: it doesn't fit 50% of the world's population. Let me guess: I will wager that - like 5/5 motorcycle companies I have visited, the CEO is 6'2" or so... (fit = comfortable/good low center of gravity = a bit safer, motorcycles are dangerous enough as it is) - and who cares if it doesn't fit the CEO :-D

      This is a trend across ICE and electric motorcycles, not unique to Brammo. I was hoping it would have a lower seat height as a street/naked type. It is likely there is technical issues too: power density in batteries needs to go up a bit, allowing more room in the center.

        • 5 Years Ago
        32" and according to a recent thread on the Brammo Owners Forum, this can be lowered a couple inches if you go to Race Tech and pay for some suspension upgrades -- about $200, I think. Granted, this was achieved on the Enertia, but so far there aren't any Empulses available for RT to play with.
        Plus, how much time do you plan on having your feet on the ground anyway when you've got this bike between your legs?
        • 5 Years Ago
        32" is tall - you wouldn't notice, unless you are on the shorter side of the spectrum. As I mentioned, and you, it is "right inline" with other *modern* sport bikes, but: if you did a graph of seat height over the last decade or so (for sport-style bikes) ... you will see a rise of about 1.5" - 2" or so on average. That's enough to make the bike a little uncomfortable, and - for some states - like CA, illegal for shorter riders.
        • 5 Years Ago
        Seat height is 32" which does not sound all that tall to me. Right inline with other sport bikes. My Gixxer is 31.9" stock. Im not 100% positive but this is a prototype and the ergos will probably get changed. At this point they are fairly aggressive with clip-ons and such. I would not count on them staying the way they are. Good guess, the CEO is tall...
      • 5 Years Ago
      Just add fast charging in the next model, and you will OWN this market.
        • 5 Years Ago
        The Enetia charges to 70% in the first hour. They have lithium iron batteries.
      • 5 Years Ago
      What isn't addressed is the loss of jobs promised to Ashland residents.
      • 5 Years Ago
      Congratulations to Brammo. How about a swappable battery feature? Also, a Vespa style scooter with a swappable battery feature would be excellent. I have no desire to go 100mph, especially on two wheels. Not meaning to offend anyone, but if I were CEO, the company name would have to go--reminds me of a sugar free gum [Blammo] and "bammo" as in bam>crash.
        • 5 Years Ago
        Vanity tagging a company is so last century [same goes for Fisker]. Even then, I think "Bramscher" would be better than Brammo because Brammo sounds like Blammo gum, Wham-O toys, whammo, the interjection, and BAM-mo, an accident.

        The utility of a swappable battery is obvious: one could have the option of riding for more than the limited range of one battery (or set of batteries) with minimal downtime. It works for the PGO e-BuBu [needs name change because of boo-boo=mistake/accident associations] and the YoGo. If someone can handle a 300 lb motorcycle, s/he can probably remove and replace one or more 30 lb batteries.

        Tame? Call it what you like. To me it seems insanely daredevilish and dangerous to pilot a two wheeled vehicle on public roads--anywhere, really--at 100 mph. The speed limit on most U.S. highways is 70 mph. I suppose a mass affordable, dependable form of transport is just not in the cards for U.S. worker citizens as it would upturn the corporate profits apple cart system of controlled money trapping. Freedom is Slavery.
        • 5 Years Ago
        The company is named after it's CEO... Craig Bramscher.

        The battery on a bike like this is too big & heavy for practical swapping.
        You can of course make it modular like Czysz did, but outside of a racetrack that still has limited practical value.

        If you're looking for something more tame you can always buy an Enertia, with this new partnership and the introduction of the Empulse they should drop in price.
      • 5 Years Ago
      I would buy one tomorrow if I had the cash. Great looks that no biker can dismiss with short shrift, A range that would suit most weekend rides and commutes and a speed that isn't too shabby.
      In the ideal world my ultimate empulse would have a top speed of 130 mph and a range of a 150 miles but I'm sure that's only a few years away, judging from the leaps they've made so far
        • 5 Years Ago
        You don't need the cash. Best Buy will finance you at 0% for three years just like a home entertainment system.
        • 5 Years Ago
        In the long term these motorcycles are actually quite cost effective. I put together an app that will give you a better idea of long term TCO: http://www.empulsebuyer.com/tcoCalculator.php
        • 5 Years Ago
        eb- that's a cool site. I posted something over on your "Solar Powered Brammo Empulse in Colorado" blog. I'm darn close to putting in that pre-order.
      • 5 Years Ago
      This puts Brammo's manufacturing prowess right up there with Honda, Yam, Kaw, Suz and the like. Huge step into the global arena! This is why I read Autoblog Green, a little late but usually a very good read.
        • 5 Years Ago
        ev conversion shops / small electric car makers, are you listening? ;)

        This is good stuff.
        • 5 Years Ago
        Which makes me wonder : where are the worlds Yamahas, Suzukis, Ducatis etc with their electric lineups ? Nice vacuum they have left there ..
        • 5 Years Ago
        kert, KTM has been working on a electric dirt bike for years now. ABG said Honda is also.
      • 5 Years Ago
      I know it should not be about looks . . . but that Empulse looks WAAAAY better than the Enertia.

      Damn . . . that is a fast bike with a decent range.
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