Nissan's director of product planning, Mark Perry, met with folks over at Inside Line to discuss the demographics of the company's Leaf electric vehicle. Perry revealed some info that we've touched upon before, but with the company now able to glean data from the more than 19,000 Leaf pre-orders, a concise buyer profile has finally emerged:
In addition, Perry told Inside Line that 80 percent of Leaf buyers don't drive a Nissan vehicle today and most own several other vehicles, including hybrids like the Toyota Prius. Here's a rundown of what Perry had to say:They are very tech savvy, they are college educated and most drive less than 50 miles per day. Home ownership is a big component of the profile. And they've got garages.
- The average buyer of a 2011 Nissan Leaf is a 45-year-old baby boomer.
- The typical buyer has an income of about $125,000 a year.
- Buyers list energy independence and environmental consciousness as primary motivators for choosing the Leaf.
- Blue is the most popular exterior color (35%), followed by silver, with black in last place.
- 75 percent of buyers are opting for the top-of-the-line SL trim level.