• Sep 15, 2010
Car Hunters Challenge – Click above to watch the video after the jump

One of HGTV's most popular shows is called House Hunters, where your average Joe and Jane Public take a look at two or three homes and ultimately end up purchasing their dream abode. Chevrolet wanted to get in on this game and its teamed up with the network to develop the Car Hunters Challenge. You see where this is going, right?

Cameras are everywhere and the supposedly unbiased reactions of the car shoppers are recorded. How are they able to get to the real opinions regarding the Chevy-supplied cars? Independent research company GfK is asking the questions, and the car buyers also look at equivalent models from Honda and Toyota. In the mid-size segment, the Chevy Malibu took on the Toyota Camry and Honda Accord. A Chevrolet Equinox lined up next to a Toyota RAV4 and Honda CR-V for the compact crossover shoppers. In the mid-size crossover group, a Chevy Traverse duked it out with the Toyota Highlander and Honda Pilot.

The Car Hunters Challenge ultimately ended up speaking with 70 people, but how did the Bow-Tie brand fair? It took a gamble on the entire project but walked away happy after 43 new-car shoppers gave Chevrolet vehicles the thumbs up. By our grade-school math, that equates to a D-. However, it's entirely possible they grade on the nursing school curve. Regardless, it's interesting to see an automaker take a risk like this and the see the results play in its favor.

You can catch the Car Hunters Challenge spots in commercial form during episodes of House Hunters or watch episodes on the web courtesy of the HGTV website. Take a gander at the trailer, available for viewing after the jump.



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    • 1 Second Ago
  • 52 Comments
      • 4 Years Ago
      This "show" is such a scam. This is basically a commercial for Chevy cars/trucks. On the official website on HGTV, you can see that it is sponsored by Chevy. So, it really should be no surprise that they win everytime.
      • 4 Years Ago
      I absolutely hate these fake ass "surveys" because the company that paid for the results is ALWAYS the one that wins
      ... BUT having said that, Chevy does indeed have some nice vehicles out there that are at least competitive, if not better than the top-selling brands.

      As long as GM keeps on rolling out new and better product, then their old image of making sub-par cars will eventually fade away.
      • 4 Years Ago
      ok 1.Cars supplied by chevy.2.Who paid for the"independent" company?Hmmmm
      I would like to hear some of the negative comments about the chevy interviews! Seemed like the feature they liked most was the auto-start,nice feature but not going to be a deciding factor on which car I choose. I just saw in another Autoblog article that Toyota sold more than 200,000 Camrys as of August, I would trust people who vote with their wallets more than people that test drive a couple of cars in an "unbiased" commercial.
      • 4 Years Ago
      No Fords? No Mazdas? No Subaru (Legacy)? Etc...

      Seems fair.
        • 4 Years Ago
        When Ford, Mazda, and Subaru become the top-selling 3 mass-market brands against which all others are measured, they'll be the competition for Chevy.

        Until then, Ford is #2, Mazda is tiny, and Subaru is just a very strong niche player.
        • 4 Years Ago
        It plays on the House Hunters aspects of only 3 houses, which is hardly the reality when it comes to buying a house. But for time constraints, limits are set. Just like they aren't going to show the houses that don't pass muster at all, it's quite applicable to only include the Chevy with the top two sellers in its class too.

        Besides, at least it's fair competition. They could've used a Sebring and an Avenger as the other two cars.
      • 4 Years Ago
      I watched the videos on the site. As someone who watches House Hunters I think a Car Hunters show would be VERY cool.
        • 4 Years Ago
        House Hunters International is a favorite on my DVR
        • 4 Years Ago
        It COULD be a very cool show... if every time someone was hunting for a car they didn't HAVE to put a Chevy in the mix.

        This is something that should be 100% without bias. Find a good car salesman and let him choose 3 cars that he thinks would fit the buyer. If one of them happens to be a Chevy, great - but it shouldn't always have to be a choice.
        • 4 Years Ago
        That's what I meant. If it was similar to the House Hunters show, and not just a marketing thing I'd definitely watch it.
      • 4 Years Ago
      "I mean, the Malibu and Equinox would outsell the Camry, Rav, CRV, and Accord if 2 or 3 people preferred them."

      Not really. The idea is after decades of dominance by Honda and Toyota, many people don't even look at, never mind drive the Chevy competitor. This ad it trying to show that those people might prefer the Chevy if they gave it a try.
      • 4 Years Ago
      The comparos are spot on... and also.. if Chevy simply offered the Malibu in as many variations as it did the G6 (Sedan, Coupe, Convertible) with a Voltec type or Bas + Hybrid they would sell in the same numbers as the Accord.. and possibly the Camry. It's already neck and neck with the Altima, which has the Coupe and Hybrid and is beating the Fusion.. with no Hybrid, no AWD (what is the advantage of having AWD in this segment anyway). My only guess as to why Chevy doesn't offer a Malibu Coupe must have to do with the Camaro...
      • 4 Years Ago
      I don't trust set up schemes like this....the world of television and big business is NOT transparent, even when they claim it is (ie. "Independent research company GfK asked the questions"). If any of you buy this for one second, you're being duped.
        • 4 Years Ago
        I'm sure some bias leaked in and also Chevy would try to select challenges they could do well at.

        So it's good to be skeptical.

        But companies influence all kinds of things. They loan out cars to sites like autoblog, etc. and they aren't doing it for the purposes of scientific study, they want their products to be portrayed in a positive light, especially versus their competitors.

        So take in a lot of info and be a bit skeptical of all of them.
        • 4 Years Ago
        Surely some bias leaked into the process. -- heck, the mere existence of TV cameras asking questions about these three specific brands suggests to any participant that it's put on by Chevy, and that will affect how people behave.

        And most people really want to please, or at least be seen as cooperative. It stacks the deck in Chevy's favor. But that's what Chevy needs to do to overcome the popular bias that favors Honda and Toyota. That, and build great vehicles that don't let their owners down.
        • 4 Years Ago
        They explained it on the site. I was skeptical too. On the "behind the scenes" video they said of the 70 people they had like 45 picked a Chevrolet.
      • 4 Years Ago
      I'm thinking this is more of pass/fail instead of a letter grade.
      • 4 Years Ago
      If they graded on a Computer Science curve or, god forbid, on a Physics curve, that would have been Summa Cum Laude.
      • 4 Years Ago
      They have made a lot of progress. If they'd done this ten years ago, they would've got maybe 5 out of the 70. Five years ago, maybe 15. That more than half chose the Chevy over the import speaks volumes as to how far they've come. The ones who still chose Honda or Toyota did so no longer because the Chevy was a bad car--they just didn't like it as much as the Honda or Toyota, and everyone has different tastes.
        • 4 Years Ago
        Exactly. "Chevy is competitive, in case you didn't know it."

        That's the entire point of Chevy's recent "May the best car win" marketing push. It's a tough sell, but it's the right thing for Chevy to do.
      • 4 Years Ago
      Infocommercial.
        • 4 Years Ago
        That's it in a nutshell....

        Sponsored by an "independent" testing firm my @SS!
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