One of HGTV's most popular shows is called House Hunters, where your average Joe and Jane Public take a look at two or three homes and ultimately end up purchasing their dream abode. Chevrolet wanted to get in on this game and its teamed up with the network to develop the Car Hunters Challenge. You see where this is going, right?
Cameras are everywhere and the supposedly unbiased reactions of the car shoppers are recorded. How are they able to get to the real opinions regarding the Chevy-supplied cars? Independent research company GfK is asking the questions, and the car buyers also look at equivalent models from Honda and Toyota. In the mid-size segment, the Chevy Malibu took on the Toyota Camry and Honda Accord. A Chevrolet Equinox lined up next to a Toyota RAV4 and Honda CR-V for the compact crossover shoppers. In the mid-size crossover group, a Chevy Traverse duked it out with the Toyota Highlander and Honda Pilot.
The Car Hunters Challenge ultimately ended up speaking with 70 people, but how did the Bow-Tie brand fair? It took a gamble on the entire project but walked away happy after 43 new-car shoppers gave Chevrolet vehicles the thumbs up. By our grade-school math, that equates to a D-. However, it's entirely possible they grade on the nursing school curve. Regardless, it's interesting to see an automaker take a risk like this and the see the results play in its favor.
You can catch the Car Hunters Challenge spots in commercial form during episodes of House Hunters or watch episodes on the web courtesy of the HGTV website. Take a gander at the trailer, available for viewing after the jump.