• Sep 15, 2010
BMW M3 Tiger Edition – Click above to watch video after the jump

BMW has gotten back into the short-film business to promote the new Tiger Edition M3. The German automaker has a long history of turning out incredibly intricate promotions for its products, and we're still absolutely hooked on The Hire series starring Clive Owen and a bevy of other big-name actors. The company knows how to flip all the right cinematic switches, and it has applied that knowledge to the first advertisement for the feline-themed M3.

As we find out in the film, the Tiger Edition isn't made in honor of any old Bengal or Siberian tiger – oh no. BMW crafted its Great Pumpkin 3 Series after the meanest of all the big kitties; the Saber Tooth. Aside from having to endure a little cheesy computer-generated skeleton action, the ad is worth a minute or two of your day. Or... not. Hit the jump to take a look for yourself.

[Source: YouTube]



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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      Mentioning this rubbish in the same sentence as "The Hire" is a cheap stunt for attention. "The Hire" had excellent acting, quality narratives and prominent roles for each car - typically some fantastic driving, but one or two were quite quiet.

      This, on the other hand, featured horrific acting and voice work, poor production (what was that echo in the first scene, interviewing the guard?), amateur 3D and composition, underwhelming car shots and no semblance of a point or a plot.

      Nine thumbs DOWN.
      • 4 Years Ago
      Wow what a waste of a movie. This took like 10 minutes in After Effects. The car should have been shaking from side to side in the container and the sheer power of the car would rip the front of the container. Then the car would swivel around, maybe in a 360 till it stopped with a swooping camera angle. AT MINIMUM.
      • 4 Years Ago
      all that build up and the car just pulls out of a shipping container.. what a waste.
      • 4 Years Ago
      Another M3 Limited Edition? *yawn*

      And was that the Inception OST in the background???
      *BWOOOONG*
      • 4 Years Ago
      I haven't seen an ending so lame since M. Night Shramuramuran's the Happening.
        • 4 Years Ago
        Well at least this video is almost hilariously bad...especially with the rather ridiculous sabre-toothed tiger computer rendering nonsense-I couldn't help but laugh at how ridiculous that looked.
      • 4 Years Ago
      Awful. Bring back Clive Owen for Hire 2!
      • 4 Years Ago
      Tiger Edition ........................does that mean you wife will be taking this BMW during the divorce?
      • 4 Years Ago
      BMW has lost not only their passion for cars.... what a lame flick
      • 4 Years Ago
      Too much drama..... What were they thinking. I was hoping action stuff that they did with M3 GTS.
      • 4 Years Ago
      HEY! THEY COPIED KIA!!!
      • 4 Years Ago
      Not gonna lie... not really feelin it.
        • 4 Years Ago
        Are they all going to be hunted down to extinction and their parts ground down to make soup? Wouldn't put them past it.
        • 4 Years Ago
        Same. I also don't like the fact the car doesn't do anything but drive out of the box in the video. More car action is required for me to like this vehicle.
      Ivy
      • 4 Years Ago
      Who is getting paid to come up with this crap? I can do better for 1/4 the price. Somebody hire me!
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