• Sep 15, 2010
Fisker Karma Plug-in Hybrid – Click above for high-res image gallery

Fisker Automotive is taking it slow, but the upstart automaker hopes that an attractive lady or two will take your mind off of the production delays until the Paris Motor Show starts later this month. Why Paris? Because that's where the first "factory-built Karma" will be displayed in public for the first time. Also in Paris, Fisker representatives will give details, "about the expansion of its prestigious global importer network" that will help the company reach its target of 100,000 vehicles a year.

CEO Henrik Fisker said in a statement that:
We had a chance to change the premium vehicle segment with a new kind of vehicle and a new brand that appeal to consumers who are passionate about the environment, and who wish to drive a beautiful car that reflects their desire to lead a lifestyle of responsible luxury. We are very excited to be introducing the first factory-built Karma luxury plug-in hybrid in Paris, a city known for inspiring its own passions.
Here's one more interesting tidbit from the release: "The Fisker Karma ... can achieve an annual average economy of 2.4L/100 km (100 mpg) and emissions of just 83g/km." An annual miles per gallon rating seems like an odd addition, but considering the venue, it might be necessary to stoke the flames of consumer interest.



[Source: Fisker]

PRESS RELEASE

FISKER AUTOMOTIVE TO DEBUT FIRST FATORY-BUILT KARMA PLUG-IN HYBRID AT PARIS MOTOR SHOW


IRVINE, California – September 15, 2010: Fisker Automotive, the California manufacturer of elegantly designed, premium plug-in hybrid electric vehicles, will debut the first factory-built Karma at the 2010 Paris Motor Show. Fisker will also announce details about the expansion of its prestigious global importer network, as well as the addition of unique images to its game-changing international marketing campaign.

The Fisker Karma plug-in hybrid redefines the luxury category with exhilarating performance, superior comfort and unparalleled sustainability.

Designed by company co-founder, CEO and executive design director Henrik Fisker, the four-door, four-passenger Karma offers luxury car buyers a truly responsible alternative to traditionally-powered vehicles by combining exotic car styling with advanced powertrain technology that delivers better efficiency and lower emissions than today's best hybrids.

Mr. Fisker is responsible for designing some of the most iconic and desirable luxury sports cars of the modern era, including the Aston Martin V8 Vantage, Aston Martin DB9 and BMW Z8.

Fisker Automotive has led the auto industry in the development of luxury plug-in hybrids since introducing the Karma as a concept in January 2008, just months after the company was established. With that introduction the dynamic auto maker created a new market segment and will be the first in the world to have such a car to market.

"We had a chance to change the premium vehicle segment with a new kind of vehicle and a new brand that appeal to consumers who are passionate about the environment, and who wish to drive a beautiful car that reflects their desire to lead a lifestyle of responsible luxury." Fisker said. "We are very excited to be introducing the first factory-built Karma luxury plug-in hybrid in Paris, a city known for inspiring its own passions."
The Fisker Karma plug-in hybrid represents the future of the automobile. Inspiration from nature's harmonious balance can be found in every element of the car's design for a pure, clean styling that celebrates timeless beauty. What's more, the 300 kW (403 hp/408 PS) Karma reaches 100 km/h in 5.9 seconds and a top speed of 200 km/h, yet can achieve an annual average economy of 2.4L/100 km (100 mpg) and emissions of just 83g/km.
Such a stunning combination of style, power, luxury and efficiency affirms Fisker Automotive's belief that fast, beautiful cars can still be green.

Building a Global Network

To support its ultimate goal of producing more than 100,000 cars per year, Fisker Automotive is building a world-class global importer and retail network to market and service its vehicles.

In Paris, Fisker Automotive will share details about the prestigious European and Asian groups with which it has partnered to establish the brand on both continents, and that know the tremendous market potential for premium, environmentally conscious vehicles.

New Images for International Marketing Campaign

In July 2010 Fisker Automotive launched "Pure Driving Passion," the company's first international marketing campaign, with a new website, www.fiskerautomotive.com.

Featuring the work of avant-garde fashion photographer Miles Aldridge (Vogue, Cartier, Hugo Boss) and Academy Award-nominated cinematographer Wally Pfister (Inception, The Italian Job, The Dark Knight), "Pure Driving Passion" changes the way cars are traditionally marketed, aims to educate consumers to the benefits of plug-in hybrid technology, and shows that environmentally conscious vehicles can be sexy.

Having already broken the mold of traditional automotive marketing with striking imagery inspired by the fashion and art worlds, Fisker will use Paris as a backdrop to reveal new images shot specifically for European markets.

ABOUT FISKER AUTOMOTIVE, INC.
Fisker Automotive is an American premium plug-in hybrid electric vehicle manufacturer with a mission to redefine the luxury automobile with an unwavering dedication to sustainability. Global headquarters are in Irvine, California. Acclaimed auto designer Henrik Fisker and industry veteran Bernhard Koehler established the company in 2007 to address the need for environmentally conscious vehicles that deliver passion, style and performance.

Previously, Fisker was design director and a board member for Aston Martin, as well as president and CEO of DesignworksUSA, BMW's North American design arm. Koehler led operations for Ford's Global Advanced Design Studio in London and created concept cars for Aston Martin, MINI and BMW
.


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    • 1 Second Ago
  • 15 Comments
      Derek
      • 4 Years Ago
      I don't care how hot you are, get off my damn solar panels! And so help me woman, if those heels scratch anything...
        • 4 Years Ago
        @Derek
        She couldn't any more than 75lbs. nothing to worry about.
      • 4 Years Ago
      Quote - "An annual miles per gallon rating seems like an odd addition, but considering the venue, it might be necessary to stoke the flames of consumer interest." -

      Seems odd, but it's more accurate for vehicles like this and the Volt.

      The long-term average for a Plug-in will be quite high even if an individual trip will net you far less than 100mpg. Basically, the mileage of the ICE might not be exemplary(the Karma uses GM's LNF engine), but you will use it seldom enough that it's effect on the mileage is not great.

      This also allows them to sidestep the range-extender mileage question that is constantly being thrown at GM.

      • 4 Years Ago
      Stretching is a form of physical exercise in which a specific skeletal muscle (or muscle group) is deliberately elongated, and often causes injury. (often by abduction from the torso) in order to improve the muscle's felt elasticity and reaffirm comfortable muscle tone.


      stretching exercises
      • 4 Years Ago
      I saw one of these at the Geneva motorshow, sat in it as well... it is a really good looking car in person.. I am really looking forward to seeing these hit the roads!
      • 4 Years Ago
      Man, if it is true that this car will get 100 mpg, which I'm sure they are stretching the numbers or twisting things... but let's say it is true.

      Then they would qualify and probably win the X-prize for the first practical car that can get 100 mpg. Now, that would be a really cool selling point as well.


      Anyways, I just want to see Fisker build the car! I can't to see onr in person.
        • 4 Years Ago
        The Volt will beat it to the punch considering that the Volt will be on sale in Nov.

        The 100mpg claim from Fisker is similar to GM's claim of 230mpg for the Volt. The Volt is also aiming to be a more fuel efficient car than the Karma. The Karma is being marketed more as a sporty plug-in so its economy is lower on the priority list.
      • 4 Years Ago
      "Pure Driving Passion"
      Umm, yeah. This car is many things; great looking, innovative, and I'm sure very comfortable. But I'm also pretty sure driving one won't make me think "This is pure driving!". A Caterham R500 on the other hand...
      • 4 Years Ago
      I've seen this car in person many times now, the 4 door coupe and the convertible. Exterior is stunning and the interior has improved a lot in terms of materials and finishes, it is actually quite good looking too. The only let down is the steering wheel , I hope they change it, it does not fit the sporty character of the overall design and it just looks bad.
      • 4 Years Ago
      Theb auto companys are doing well again, thanks to tax payers money. I can just guess how much that car is going to cost.
      • 4 Years Ago
      delightful. i've yet to be as impressed by a luxury sedan as I was when I sat in the fisker. Truly a remarkable job!
        • 4 Years Ago
        You sat in one? Lucky you! Where did you do so?

        How was it? I love how the exterior looks, but admittedly, the interior pictures don't look so great... well, not as good as the pictures of the Aston Martin Rapide. I never sat in either.

        So, please, give us blurb-review. :)

        • 4 Years Ago
        Frisker will turn out to be the biggest scam in American auto history.
        • 4 Years Ago
        By the way, how does the car look in person? I've seen the pictures, and I love it. How does it compare to the pictures?
        • 4 Years Ago
        @Toy Yoda

        Many people were able to sit in a Fisker Karma as it made its way around North America as part of a promotional tour. Lots of photos and impressions here:

        http://fiskerbuzz.com/forums/Thread-Karma-on-North-American-tour
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