• Sep 15, 2010
Lancia Ypsilon and Musa "Diva Collection" – Click above for high-res image gallery

Ever get the feeling that Italian cars – short of top-flight supercars, anyway – are more about style than they are about substance? If you haven't, then have a look at the latest from Lancia. Called the Diva Collection, a series of special touches have been applied to both the Ypsilon and the Musa, two of the smallest cars in Lancia's range... or any other, for that matter.

So what's special about the Diva Collection models? Beats us. Fiat's quirky step-sister only released information in Italian, but even that doesn't get into much detail. Instead it speaks mostly of the advertising campaign in which they'll be featured, referencing something about "man brushes". (We don't really want to know.)

Both models can be had with an array of absurdly low-output engines (nothing even in triple digits), but feature commensurately low list prices, and there also seems to be some extra chrome, so they've got that going for them. That, plus their appearing on Italian television. Chrysler badges, anyone?



[Source: Lancia]
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Ypsilon e Musa "Diva Collection" protagoniste del nuovo spot Lancia

A partire dal 14 settembre sarà on air la terza puntata della campagna pubblicitaria dedicata al modello Ypsilon, sempre al centro di storie "irriverenti" che ribaltano con ironia i luoghi comuni sulle dinamiche tra uomo e donna. Questa volta accanto alla regina delle "fashion city-car" ci sarà anche una Lancia Musa, entrambe proposte nel nuovo allestimento "Diva Collection" che sarà presentato al grande pubblico con due "porte aperte" in programma nei weekend del 18 -19 e 25-26 settembre.

In dettaglio, la Musa "Diva Collection" può essere equipaggiata con tre propulsori (1.4 8v da 75 CV, 1.4 16v da 95 CV Euro5, 1.4 8v GPL Ecochic da 77 CV e 1.3 Multijet da 95 CV Euro5) e propone di serie gli airbag anteriori, il climatizzatore manuale e la predisposizione dell'autoradio. A richiesta, è possibile avere sul montate la targhetta distintiva "Diva". Il prezzo di listino parte da 15.600 euro (chiavi in mano).

Ricca anche la dotazione della Ypsilon "Diva Collection" che offre di serie ABS completo di EBD, airbag anteriori, climatizzatore, radio con lettore CD e dettagli cromati. Disponibile con i propulsori 1.2 16v da 60 CV, 1.3 Multijet da 75 CV e 1.4 8v 77 da CV GPL Ecochic, il prezzo di listino parte da 12.400 euro (chiavi in mano).

Protagoniste del terzo spot le stesse affascinanti donne che nel primo episodio avevano giocato con gli "uomini-birillo" nell'assolato deserto del Nevada mentre nel secondo filmato una delle due ragazze si era divertita nell'originale "Carwash" composto da uomini- spazzole. Oggi le due attrici raggiungono l'intrigante porto notturno di Los Angeles, crocevia di storie e di viaggi.

Vestite con eleganti abiti da sera, le protagoniste procedono con passo aggraziato tra immensi container, circondate da luci che illuminano l'asfalto umido e salino, in un'atmosfera carica di mistero.
Le due ragazze si avvicinano a un immenso baule griffato e una di loro inserisce una grande chiave dorata nella serratura. A questo punto le porte si aprono su uno scenario raffinatissimo dove, tra tappezzerie preziose e armadi specchiati, spiccano Ypsilon e Musa "Diva Collection".

Le due donne aprono le ante dell'armadio, ma dentro non vi trovano abiti sfarzosi, bensì due uomini affascinanti, che vengono letteralmente attirati a sé dalle ragazze. Così le due coppie salgono sulle auto e si allontanano sotto lo sguardo ammaliato di alcuni giovani portuali.

Il mistero e il fascino delle banchine del porto si unisce così con la raffinatezza di abiti scintillanti e il carattere di due donne volitive ed eleganti, come le due auto che conducono. Due perché "una vera diva concede sempre il bis", come recita il claim che accompagna la campagna pubblicitaria declinata su TV, stampa e radio.


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  • 21 Comments
      • 4 Years Ago
      we hate what we dont understand.......
      • 4 Years Ago
      echk! ah ah,please don't. No way.
      • 4 Years Ago
      "Ever get the feeling that Italian cars – short of top-flight supercars, anyway – are more about style than they are about substance?"..........................We have exactly the same thing in USA with SUVs and CUVs.
      • 4 Years Ago
      First one to put out an cheap, highly frugal gas eater (even with extremely low output) in the states is a winner.
      That's what I think.

      All the mustang and corvette people might scoff - but a lot of people could not care less.
      Just make it able to cruise on the highway reasonably and that is pretty much enough.

      I know cars tend toward heavier today but I think my series I scirocco had around 70hp back in the day and was fun as anything. It had a willing, rev happy engine and very comfortable seats. Made it fun around town and very pleasant on the highway. What more do you need?

      I am hoping very much that fiat brings the TwinAir over for the 500. I think it would sell like hotcakes.
      • 4 Years Ago
      Lancia, right now, is at it's lowest deadpoint since I can remember.
      they have no money, no market niche, no edge, no will to build something new, nothing.
      it took a damn GERMAN enthusiast to remake the stratos, for crying out loud...

      If Fiat saved Chrysler, I hope Chrysler can save Lancia with 200C based sedans...
        • 4 Years Ago
        Fiat wouldnt save lancia with Chrysler 200 based saloons, saloons have crap sales records in modern europe. if anything it would put lancia in an even worse situation than right now (they arent doing that bad). you also say they have no will to build something new? um.....they released the new delta last year.
      • 4 Years Ago
      This is nothing new in Europe. Manufacturers are constantly putting out trim packages to keep up interest in their bread and butter small cars. Not that different from what's done in the US with Mustangs and pick-ups.
      • 4 Years Ago
      Style? What style? They look like a couple of homely rollerskates to me. They make the Dacia Sandero look like the Bugatti Atlantic 57SC by comparison.
      • 4 Years Ago
      Style over substance in microcars is hardly a new story. Remember Nissan's Figaro and S-Cargo? Where the gas is very expensive, budget-minded buyers look for this kind of differentiation.

      Also, I have owned many cars with double-digit output (Colt, Micra, BMW 1600, even a 1975 Fury with a 90HP slant-six) and all were adequate. A couple were even fun to drive.
      • 4 Years Ago
      Autoblog writers always seem to be easily confused.
      • 4 Years Ago
      Kinda reminds me of the Wolseley Hornet/Riley Elf from the 60s...

      http://www.oldtimergala.de/content/produktfotos/1187119971WolseleyHornetMkII_preview.jpg

      Yes they were based on the original mini and were supposed to have more style...
      • 4 Years Ago
      "absurdly low-output engines (nothing even in triple digits)"
      Here....
      http://en.wikipedia.org/wiki/City_car
      • 4 Years Ago
      Lancia sucks, that's for sure... The only nice car they ever made was the "Lancia Delta HF"... What a car!

      Anyways, "man brushes" and "man skittle" are referred to two tv ads.

      http://www.youtube.com/watch?v=vUHxlD77dYo
      http://www.youtube.com/watch?v=NxjOIqroBEI

      It kinda makes sense... Actually, not so much, but Italian tv sucks...
      So why should the ads be different?
        • 4 Years Ago
        You obviously know nothing about Lancia other than what they currently make or what you've seen on video games. They have a long and rich history of making not only elegant beautiful cars, but also trailblazing with many technical firsts and engineering sophistication ahead their contemporaries.

        You should enlighten yourself and look up the Lancia Fulvia, Beta Monte Carlo Turbo and 037 which were formidable competitors in rally and road racing in their day and gathered quite a number of championships. They also made many great sedans.
        • 4 Years Ago
        only nice car Delta, hehe they have plenty of nice cars in h istory, but last ten or so years, the brand has been near to death.
        • 4 Years Ago
        You forgot the Stratos. Kinda important car.
        • 4 Years Ago
        Lancia has a very long and rich tradition of innovation that has been utterly squandered recently. Forget the Stratos and Delta for a moment and go further back.

        You probably know this, but Lancia was one of the first to incorporate an independent front suspension, monocoque body, and V4 cylinder engine - all in one car - and all in the early 1920's.

        They offered the first production V6 in the gorgeous Aurelia in the early '50's.

        And while I hold the Delta HF near and dear to my heart, the real monster was the Delta S4, featuring a mid-mounted supercharged AND turbocharged engine with awd and various active aero bits. 0-62mph in just over 2 seconds - on gravel.
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