• Sep 13, 2010
Audi e-tron Detroit Concept – Click above for high-res image gallery

There's a lot of allure surrounding Audi's all-electric e-tron. We've seen prototypes out and about on public roads and collected a fair share of photo galleries from different auto shows. Our comrades at AutoblogGreen even had the chance to ride shotgun in the R8-based electric rocket. But until now we haven't thought much about Audi's choice of nomenclature for its torque-tastic supercar, and according to Green Car Reports, Audi may have fudged this one... slightly.

Étron, in French, is apparently not a word that signifies electric power, sex appeal or innovation. It is, in fact, a word that's closely associated with the less-than-glamorous act of excretion. If you hit up any one of the numerous online translation tools, you'll learn that étron has some pretty... crappy synonyms, which include words like "caca," "excrement," "dung" and "feces." Unfortunately, Audi may have inadvertently named its entire lineup of EVs after a bodily function that's seldom associated with spectacular vehicles. That is, unless the automaker intended that we translate e-tron as, "the Audi that's as fast as, well, you know."



Photos Copyright ©2010 Drew Phillips / AOL

[Source: Green Car Reports]


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    • 1 Second Ago
  • 38 Comments
      • 4 Years Ago
      Why is this news now?

      This was discussed on this blog (and others) a year ago.
      http://www.autoblog.com/2009/09/21/want-to-take-the-audi-e-tron-for-a-test-drive-grab-your-playsta/ #13
      • 4 Years Ago
      Anyone else staring at the swirls on the windshield?
      • 4 Years Ago
      "the Audi that's as fast as, well, you know."

      You mean that it Sh!ts, and g!ts...correct?
      • 4 Years Ago
      Yes...it really is a POOr name....
      • 4 Years Ago
      And somebody, somewhere...

      *puts on sunglasses*

      doesn't give a crap.

      "YEEEEEEEEEEEEEEEEEEAH!"
      • 4 Years Ago
      It's ok. Audi just needs make a positive spin on this mistake. Their French ad campaign can feature someone stepping out of the E-tron at a racetrack and exclaiming:

      "That's some good sh!t"
      • 4 Years Ago
      It's definitely worse than the Nova which in Spanish means no go. But really, since when do we care what the French think?
      • 4 Years Ago
      So in a modern vernacular it could be "the Étron"?
      • 4 Years Ago
      lol, yeah, im sure audi's really concerned, what with the french car market being so massive and discerning.
      • 4 Years Ago
      Hey, did you know that in English, "Volvo" sounds almost like "vulva"?
      Hey, did you know that in English, "Saab" sounds like the word for crying?
      Hey, did you know that in English, "Dodge" means having to run away from something quickly--like an out-of-control car?
      Hey, did you know that in English, "Audi" sounds exactly like "outie," the term for a belly button that sticks out?

      Boy, nobody in an English-speaking country would ever buy a car with any of those ridiculous names.
      • 4 Years Ago
      Funny, I was expecting them to call it the e-merde.
      • 4 Years Ago
      at least they caught it before it went to market.
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