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2010 Porsche Panamera 4S - Click above for high-res image gallery

Perhaps on the corporate side Porsche hasn't had much to gloat about lately, but on the product side it's cigars and bubbly and told-ya-so's. When the Panamera took to the track it won its very first race in the Italian Supercar series, and that came just as the 25,000th four-door was being built at the Leipzig factory. It's a good thing the factory was working so hard: 22,518 of those Panameras have been sold after just a year on the market.

A finer peek into the numbers reveals the Panamera 4S is the sales king, followed by the Turbo and the Panamera S. And in the "No Surprise At All" file, Los Angeles leads individual markets with 890 deliveries. Follow the jump for the press release on the ugly-but-quick duckling turned sales swan.



Photos Copyright © 2010 Drew Philips, Michael Harley / AOL
[Source: Porsche]
Show full PR text
Porsche Delivers 22,518 Panameras in First Year on the Market

Company's First Four-door Gran Turismo is in High Demand Worldwide

STUTTGART, Germany and ATLANTA, Sept. 10 /PRNewswire/ -- Just one year after its initial market launch in Europe, the Porsche Panamera has exceeded sales expectations with customer deliveries of 22,518 internationally.

In the U.S., where Porsche's fourth model line was introduced in October of 2009, sales of the Panamera are already at 6,188. In Germany, where the Panamera is built at Porsche's production facility in Leipzig, 2,530 cars were delivered. These results come as Porsche is enjoying a strong initial customer response to the recently launched V6 Panamera models--a fact that attests to the successful development of an even larger customer segment for this sporty Porsche four door.

In major markets throughout the world, the Gran Turismo has found a large number of fans. As expected, interest in the four-seater is significant in Asia: 300 Panamera models were delivered in Hong Kong, 223 in Tokyo and 188 vehicles were delivered in Shanghai, where the Gran Turismo was initially unveiled in April 2009. Very gratifying figures were also reported by other cosmopolitan cities, such as Dubai (285), Moscow (203), and in Munich (196).

In the U.S., some 890 vehicles are already cruising the streets of Los Angeles and 760 on the streets of New York.

"Our corporate strategy of value-oriented growth has proven itself to be a successful model: With the Panamera, Porsche has clearly positioned itself with the sportiest automobile in the high-end and luxury-class market and achieves already a 13 percent share of its segment today," summarized Bernhard Maier, Member of the Management Board for Sales and Marketing of Porsche AG.

There are five models available in the new Gran Turismo series: Panamera and Panamera 4 with 300 HP and a six-cylinder engine, Panamera S and Panamera 4S (400 HP and an eight-cylinder engine), as well as the Panamera Turbo (500 HP and an eight-cylinder engine). With 9,394 vehicles delivered worldwide, the Panamera 4S is at the head of the charts, followed by the performance-leader, Panamera Turbo (6,171 vehicles) and the Panamera S (4,563 vehicles). The six-cylinder-model Panamera, introduced only a few weeks ago, has already been delivered to 2,390 customers. The color selection also keeps Panamera drivers in line with the latest trends. So far, the most popular colors for the Gran Turismo have been basalt black metallic, carrara white and carbon grey metallic.

The Panamera Turbo can be customized to your personal tastes with a 40 HP performance enhancer, as well as a sport design package. In addition, the Porsche Exclusive and Porsche Tequipment packages are available for each model as add-ons to the standard series equipment to make your vehicle even more personal.


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    • 1 Second Ago
  • 47 Comments
      • 4 Years Ago
      Anyone do the math on this to put things into perpective? Figure an average of 100k x22,500= $2,250,000,000. Wow. Congrats Porsche. If this isn't "heading in the right direction" I'm not sure what is.
        • 4 Years Ago
        That's a whole lot of money! O_O

        I would totally buy one if I could ever afford it. I think it is a beautiful car. :D
      • 4 Years Ago
      Looks like peoples attitude to this car are changing.
      • 4 Years Ago
      Yet more proof that car enthusiasts are completely out of touch with what people actually want and buy. Good job Porsche proving all the whiners wrong.
        • 4 Years Ago
        Not all car enthusiasts hate this thing, in fact, I like it. And if I had the money I would buy one. For me its about the cars track capabilities and practicality. I bought a car that I once considered ugly(Subaru STI) because it was fast around the track and could seat 4 people comfortably. This is the same deal, just at a different price point.
        • 4 Years Ago
        imagine how well it would have sold if it was more attractive
        maybe Porsche did it on perpose realizing they migth not be able to keep up with demand
        or maybe they want those that bought the original to come and get the updated darling I hope they release as a follow up act
        • 4 Years Ago
        Precisely. Panamera is the best designed of all Porsches. Ever. Beautiful car.
        • 4 Years Ago
        I stopped by Porsche to see one of these last week.

        Anyone who loves buying Porsches and specifically needs 4 seats will love this car. But, due to the overly cramped interior, this doesn't in anyway compete with luxo barges like the 7series, A8 or the S-class.

        I think its a car only a Porsche person can truly appreciate.

        On to the Aston Martin Rapide!
        • 4 Years Ago
        This is America - if people buy enough PT Cruisers to keep them around, they'll buy ANYTHING.

        That being said, while the Panamera isn't as beautiful as a Rapide, in person it isn't THAT lucky; and you have to be impressive by what they've accomplished here, in regards to an uber sedan.
      • 4 Years Ago
      No real surprise that the Panamera 4S was the best seller, when the Carrera 4S is the best performance/dollar in that line. I personally love the Panamera, and you can bet it would be in the top 5 if I were in the market for a performance sedan.
      • 4 Years Ago
      it's always been my motto: when i look at a car, i have to WANT to drive it. when i look at this car, i don't. i really don't care how fast it goes, how well it handles, or what name is on trunk lid. if it's unattractive, i'm turned off. it's that simple. i wish porsche would not push the limits of ugly with it's cars, because people are going to buy them anyway, and ugly will become acceptable.
      • 4 Years Ago
      Its a brilliant car and in future hopefully they will work on the styling

      I can't see the lineup going anywere in the near future and like the Boxter, Cayman, Cayenne and 911 it will probably be a permanent member of the Porsche family. Bring on the next generation!
      • 4 Years Ago
      I think a lot of them are going to Russia and China-you know-label obsession. This is what a 4 door AMC Pacer probably would have looked like. You don't see many around San Francisco. Will those economy minded folks pretend that their V-6 models have a V-8 ? Only time will tell.
      • 4 Years Ago
      Except for the Rambler Marlin rear quarter, a truly classicly styled Porsche. They can do better. Honest. I was struck the first time I saw a 911/912 in the 60's. Been in lust with them ever since, even with the multiple protuberances tacked on everywhere. I just don't care for the Panamera rear quarter. It just ain't graceful.
      • 4 Years Ago
      A world with 22,500 Panameras running around is a far less aesthetically pleasing world, indeed.
      • 4 Years Ago
      Cayenne 2.0
      • 4 Years Ago
      People say this car is unsightly, I don't know what they're talking about. I personally think it looks great.
        • 4 Years Ago
        I am really shocked to hear that people really dislike the looks of this car. I just saw one today parked close to the UTC mall and told my friends that I loved the Panamera. They both told me they couldn't stand the car. I thought they were crazy, out of touch, and had poor taste for cars. But, now I see that there are a lot of people that don't like the looks of this sexy beast. I can't believe it's not as roomy as an Audi A7, this thing looks like a Beautiful tank rolling down the streets! Lol
        Sexy as hell!
        I'm very glad it's selling well and can't believe how well they priced it. When it first came out, I thought it would have the same price point and compete against the Masersti Quattroporte, but going up against the Mercedes S class and BMW 7 series is (Porsche) just not playing fair! Lol
        • 4 Years Ago
        Absolutely.
      • 4 Years Ago
      Even after they've sold their 500,000th unit it will still be homely.

      I think it's great that Porsche has expanded their market with vehicles like this and the Cayenne, but both continue to rely heavily on the design of the 911 and that makes both of these vehicles silly.

      OTOH, I did recently see a black Panamera dry by me and my first impulse was not to roll me eyes.
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