• Sep 11, 2010
2011 Ford F-150 SVT Raptor with optional hood graphics - Click above for high-res image gallery

You can get graphics for your Ford Fiesta, Mustang and Taurus, and now the 2011 F-150 SVT Raptor joins the wrapped-up bunch. There will but one customization option: a black hood inspired by the racing Broncos of the 1970s – wilder trucks in wilder days. As well as lending a little bit of old-school-style badass, a side benefit of the new graphic is a reduction of glare coming off the hood. The digital mud bedside graphic available since the Raptor's debut remains an option. Follow the jump for the press release and see what Ford hath wrought in the gallery of high-res photos below.



[Source: Ford]
Show full PR text
F-150 SVT RAPTOR GRAPHICS, INSPIRED BY EXTREME SPORTS, OFFER PERSONALIZATION OPTIONS FOR ENTHUSIASTS
  • Besides offering renowned capability and power, the Ford F-150 SVT Raptor also provides an extra dose of personalization with two graphic choices for 2011, both rooted in the realm of extreme sports where Raptor plays
  • The 2011 F-150 SVT Raptor features an optional hood graphic reminiscent of the matte black hoods from racing Ford Broncos of the 1970s
  • The "digital mud" graphics, inspired by snowboard and ski equipment graphics, debuted on the 2010 F-150 SVT Raptor; 43 percent of owners opt for the graphic
Dearborn, Mich., Sept. 10, 2010 – Ford F-150 SVT Raptor customers have an affinity for outdoor adventure, and the truck is built to help them practice their adrenaline-filled activities. But Raptor also looks the part, with graphics inspired by the same extreme sports and activities that customers of the high-performance truck find so alluring.

In fact, the latest graphic available on the 2011 model has a history in off-road racing. "When I started looking at off-road racing history for inspiration, I noticed that a lot of Ford Broncos from the 1970s were running matte black hoods to reduce the glare," said Bruce Williams, F-150 SVT Raptor designer. "So it's a protective graphic that has a functional benefit and ties in with our racing heritage."

Bill Stroppe, a member of the Off-Road Motorsports Hall of Fame, is the mastermind behind some of those famed Broncos. Stroppe built race-prepped Broncos that competed in and won off-road races, such as the Baja 1000. Between 1971 and 1975 Stroppe's shop modified about 650 Broncos, coined Baja Broncos, for Ford customers based on the cars that his team built.

The new optional hood graphic adds a personalized and functional touch to F-150 SVT Raptor. Matte black accent graphics – including the F-150 SVT Raptor logo – run along the hood, also helping to reduce glare. The Raptor logo in the graphic is done in body-color bleed-through, similar to "SVT" on the side vent. "F-150" and "SVT" are written in dark gray.

Inspiration from experience
The digital mud, a combination of matte and glossy black paint, is splashed across the box side of the F-150 SVT Raptor in a very abstract way, but the execution is actually quite precise. The design is meant to replicate the mud pattern that would be thrown from the truck's unique BFGoodrich® off-road tires.

"For off-roaders, mud on their truck is a badge of honor," said Williams. "Owners like to show what they have experienced with the amount of mud on their truck. But they also are proud of the condition their truck is in. Digital mud provides the best of both worlds, so even when the truck is clean, it still shows off its true nature."

And designer Williams knows all about making the most of the elements.

Williams is an avid outdoor athlete who drew inspiration for the digital mud graphics that first appeared on the 2010 F-150 SVT Raptor while on a ski trip. He noticed that ski and snowboard graphics were trending toward using less color and becoming more tone-on-tone. They also were mixing in with patterned graphics, and he thought that would be a perfect way to add a new level of personalization to F-150 SVT Raptor.

"A good majority of our owners are into outdoor activities, and those are the type of people who are drawn to the graphics," said Williams. "The truck is flashy, but in a different way. It looks like it can go anywhere and actually can, and that's where the graphics come in."

For those customers who do take their truck everywhere, the digital mud graphics bring the added benefit of protecting the paint from rocks and trees. Both graphics underwent durability tests to ensure they could withstand the elements.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 19 Comments
      • 4 Years Ago
      Instead of "digital mud", real badasses get real mud on their Raptor.
      • 4 Years Ago
      That Ford logo is way too big.
      • 4 Years Ago
      The black on the hood looks good, but the logo is super ghey. Also, the splash on the side needs to go. I am sure some hillbilly who gets rich will buy one...
        • 4 Years Ago
        So just because it's a 4x4, it means only rednecks can buy them? So would that make Matt Farah, host of The Smoking Tire and resident of Los Angeles, a redneck? Didn't know rednecks even existed in Los Angeles. White trash? Yes. Rednecks? No.

        But I guess you can call me a redneck, too since I would definitely purchase one if I had the finances to do so.
      • 4 Years Ago
      I love the Raptor but if I ever bought one the decals would be the first to go. I think it's got enough already.
      • 4 Years Ago
      The Ford Wraptor.
      • 4 Years Ago
      Pass
      • 4 Years Ago
      I love Ford and all, but really. This whole graphics things is an expensive waste of money. For one, you don't look cool with 'badass' side graphics plastered all over the side of your Fiesta. Second, imagine what they'll look like ten years from now when they've oxidized and have started peeling.

      Money is money, and people are stupid.
        • 4 Years Ago
        So how does this pertain to you? It's the purchaser's problem when it comes to that. Plus, even if you were going to get one of these, you can opt out for the graphics. You don't HAVE to have the graphics.

        Why is ANY of this a bad thing? It's bringing more money to Ford when someone spends the money on the graphics.
      • 4 Years Ago
      When you're already a bad ass, you don't need a sign that says, "I'm a bad ass."
        • 4 Years Ago
        Jules: I want you to go in that bag, and find my wallet.
        Pumpkin: Which one is it?
        Jules: It's the one that says Bad Mother F..ker.
        • 4 Years Ago
        Our envy of others devours us most of all ...Alexander Solzhenitsyn
      • 4 Years Ago
      Hood graphics are perfect for reminding you that you are, indeed, driving a Ford F-150 Raptor. You know, just in case you think you're in a Camry or something.
      • 4 Years Ago
      Ford is seriously on a roll - I'll take a Raptor any day of the week :)
      • 4 Years Ago
      Can I get one that says, "Cheesy"?
      • 4 Years Ago
      They had these graphics last year... digital dirt I think they called it.

      The hood sticker is new... but not really a worthy story, is it?

      Ah well... must be a slow day.
    • Load More Comments