• Sep 10, 2010
The powers that be at Volkswagen have elected to keep Martin Winterkorn, the company's current CEO, on board for at least a few more years. Winterkorn has been instrumental in the German manufacturer's march toward global domination, and is looking to complete a merger with Porsche to become the world's number one automaker.
The 63-year-old executive has already brought a number of changes to the company, including adding Scania AB, a Swedish truck manufacturer, to the corporate stable. According to The Detroit News, Winterkorn is also planning to build two more manufacturing facilities in China in a bid to double production in that country.

Likewise, Winterkorn was instrumental in making the decision to open a new facility here in the U.S. That Chattanooga, Tennessee facility represents a billion-dollar investment for Volkswagen and is slated to produce a range of new models tailored to fit American tastes.

Combined, these three plants are poised to help Volkswagen reach its goal of beating Toyota in both sales and profitability by 2018.

[Source: The Detroit News]


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  • 10 Comments
      • 4 Years Ago
      Here's hoping the new 'range of models' @ the TN plant are not based anywhere near the design 'taste' of the new Jetta. Vanilla is decent for ice cream, but rather boring for cars.
      • 4 Years Ago
      I get so tired of the cars carriers wanting to be the biggest. Build a great car that appeals to the masses for a great price that is reliable and you will will meet your sales goals.
        • 4 Years Ago
        Ohh like the appliances Toyota builds? Nah. VW will become the biggest with a slew of models allowing them to offer damn near everything to everyone. Its a much more ambitious goal than beige.
      • 4 Years Ago
      I agree with you Nobody Special. First where is my real VW van? I don't want a Town and Country and I know you can do better than Honda who sits at #1.
      • 4 Years Ago

      No, xwy1994, I don't feel better.

      Driving VW's since the early 1970's gives one a certain appreciation of where they were, and where they are now stateside, and how and who helped get them here.

      Most long-term owners know what VW is about elsewhere and what we want in one and that most models aren't here. It's NOT about changing design - it's about PRODUCT OFFERINGS. The FACTS are they don't give dealers what they ask for - ask a long time dealer and see for yourself. Check out the global VW site and see what they offer elsewhere.

      A Touran would be nice - how about a Sharan, a Golf Plus, or a Polo GTI for starters.

      Which one you going to buy?
        • 4 Years Ago
        I keep my vw's for 18months then i get a new one. I just buy whatever is the size of a passat. Blind support for vw is my motto.
      • 4 Years Ago
      Can't they be plenty wealthy without being the largest in the industry? Even if you're the largest, there are so many large players you're still talking about a fraction of the market share, anyway.

      Plenty of other companies have become plenty rich even with a fraction of the market. I don't understand their quest for global domination.
        • 4 Years Ago
        Remember a few years ago (~10) when VW's net income was GM's ad money.

        My how the tides have changed.
      • 4 Years Ago

      New models designed for which American taste?

      Come-on Volkswagen, show we 'American tastes' that we actually can appreciate the cars and practical compact vans, etc., that you sell almost everywhere else, and sell them here.

      I hope your Toyota-esque plans by sedan-domination fall flat. Look at what Ford has done in the last 2 years, they have committed to bringing over at least 4 Euro-designs stateside and they'll be here by the time you have a Jetta and a Camry/Accord-esque sedan that you are designing to compete with Japanese designed cars on the market.

      Hey Martin, give Ferdinand a really hard kick in the arse' and have him return the favor for thinking you all now what we 'americans' want in cars. I may go over and look at a Ford Euro-design to see how they stack up now to your Volksyotas. There are a lot of loyal VW owners that watch you guys and just think that you can't figure out what we want even after YEARS of telling your DEALERS.
        • 4 Years Ago
        UM... Yeah! So you feel better? Typical volks fan... Anytime they change a design you bitch... Then you go buy. So what new vw you gonna get?