• Sep 10, 2010

Ford is ready to come up for air. The automaker has been updating its product line with great quickness and now it's ready to take a breather. 33 percent of the Blue Oval's product line has been replaced for 2010 and Ford says it will be scaling that back next year. The lineup is currently bolstered by the likes of the 2011 Ford Edge, Fiesta, Explorer and, of course, the Mustang with its wonderful new engines.

Still, the plan is to outpace the rest of the competition and move to a fleet built upon global platforms. Ford's goal is to accomplish this by 2013 which will allow the automaker to reduce costs across the board and cut away at its $5.4 billion debt. This is welcome news to people who bought 2011 Mustangs, yet owners of not-as-fast 2010 models are still being monitored for signs of depression.

[Source: The Detroit News]


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    • 1 Second Ago
  • 28 Comments
      • 4 Years Ago
      @carnut:

      It isn't the current Jag/LR line up that Ford abandoned, it's the Billions in costs of developing the next line-up. Jag/LR was an unnecessary distraction for Ford. TATA will either have to pony up loads of cash or ride out the current Ford designed models for years until they are stale.
      • 4 Years Ago
      The routine of making annual cosmetic changes causes accelerated depreciation of overpriced autos. Ford should stretch our the refresh cycle to protect their customers
      investments in FoMo product.
      GM is nuts to go back to disposable cars short cycle token refresh program.
      Maybe if it were a 12K price point, no problem.
        • 4 Years Ago
        "protect their customers
        investments in FoMo product. "

        the notion of a depreciating asset like a car as an "investment" is hilarious at best.
      • 4 Years Ago
      the funny thing is that we're still taking about Ford ( and GM + Chryco) taking a breather. D3 spawned quite a few models (Flex/Taurus/Explorer/MKS), CD3 (Fusion/Edge with Excape as a previous variation), CDW170 (Focus Mk. 1/2/3), Fiesta Mk. VII, D2C (Mustang) and F-series are doing well in sales, actually gaining market share since the 2007 crash.

      My big fear is Ford knew something when it mortgaged the whole house BEFORE the meltdown. The question is, why cut back when you're on a roll?
      • 4 Years Ago
      Man, quit picking on the 2010 Mustang owners already. Why is it your personal mission to make them feel bad about their car? I swear there's at least one snarky comment per day on this blog.
      • 4 Years Ago
      Ford is backing off for a reason, you can bet on that............remember all you GM and Chrysler trashers......mr do no wrong Ford DID BORROW money, although many do not want to admit this fact , and they will feel the wrath as all other manufacturers, and in the long run they will hurt, and GM (probably not Chrysler) will become stronger financially.
      • 4 Years Ago
      -> Um Ford, you guys missed the Escape, the Ranger, and the E-Series. Why can't you guys bring on the Kuga, the global-spec Ranger, and the Transit to get it over with.

      -> And before I could forget, also the Falcon (as a true Crown Vic replacement) and the Ute (name it as a Ranchero). And you guys will be awesome.

      -> Ford did the win, but not enough to be awesome.
      • 4 Years Ago
      Well, that and Ford has to be mindful of their debt and paying that down sooner rather than later.

      I also see the Fiesta everyone loved and cried for so much just lost to the not-so-new Honda in C/D's latest comparo. Not to mention it's also ugly as Hell compared to the Euro original and I have yet to see one on the road.
        • 4 Years Ago
        Oh and I love how it is ugly as hell considering all Ford did was change the foglights and the rest of the front end a little bit.
        • 4 Years Ago
        That comparison was a little fishy. They somehow got a 10 second 0-60 time out of the Fiesta when comparing it to the Fit, but when they reviewed it earlier by itself their time was about 9 seconds.
        • 4 Years Ago
        Fiestas are everywhere around here.

        nardvark....times for these small cars seem to be all over the place. I think the only one that produces consistent times is the Yaris. But it amazes me that a magazine can get a low 9 second time with an auto Fiesta but with the manual, the times are like a full second slower.
        • 4 Years Ago
        @KT

        They said the Fiesta didn't drive that well.

        Did you read the comparo?
        • 4 Years Ago
        I believe the reason the Honda got the 1st place nod was due mostly to it's cargo capacity. It has way more room than the Fiesta. And since they were comparing them as hatches that criteria weighed more than areas where the Fiesta was better (looks, drive etc).
        • 4 Years Ago
        @Not THAT Matt

        How is the Fit slow at all when it is actually the quickest B segment vehicle you can buy in the US?

        How is the Fit old when the model isn't even two years old?

        It certainly isn't that expensive when you consider the Fit has a base price LOWER than the Fiesta hatch.


        It sounds like you just hate Honda and want to spew about it. The Fit has won every single comparison test it has ever been in from a major publication. It honestly isn't hard to see why either.






        Anyway, I think everyone forgets the fact that stability/traction control can't be fully disengaged on the Fiesta. That definitely hurts its acceleration times. I think it would have been interesting if C&D pulled the fuse for the system and ran the times just for sh_ts and giggles.
      • 4 Years Ago
      USA doesn't drive big vehicles due to low population density. it's because of low thought density.

      and these 'wonderful new engines' are no such thing. we are in a depression because of peak oil now and it will only get worse. ford doesn't have a single car that's ready for what's coming.
      we are in an oil shortage situation and it will never get better and only a lot worse. your ignorance and indifference is staggering compared to the severity of the situation.

      but in suffering my fellow man's gargantuan inadequacy I am comforted by the fact that the oil shortage wil force your hand to eventually do the right thing and that is of course intelligently designed fast light battery electric cars with tiny ICE range extenders.
      unfortunately it will be in somewhat dire financial circumstances because the action will come much too late. but you wouldn't listen. you have to learn the hard way. who am I kidding, you wont learn anyway. sigh

      yes I know you will vote me down because you don't like to hear it. it only cements your ignorance. think instead
      • 4 Years Ago
      Seems logical

      Redesign product - then spend time on near future refreshes

      Refresh product - then spend time on near future global replacements

      Sadly though for the D3 the process went like this

      Redesign product - then spend 7 years wondering why sales numbers are dropping like Bill Clintons pants at an intern convention.

      Axe product that created a small following - then design something completely different that none of those people like.

      Repeat
        • 4 Years Ago
        HAHAHA - sounds more like Chrysler :P
      • 4 Years Ago
      "2010 models are still being monitored for signs of depression"

      So, wait, now the cars themselves can have mental health issues? Just when you thought all cars need was a full tank of gas, we'll soon be giving them Cymbalta.
        • 4 Years Ago
        "on a Altair 8800b"

        Now if you said an 8800 A instead of a B I'd a said "WOW DUDE YOU'RE NOSTALGIC'

        But the "b" makes you a poser! ;)

        Now go to eBay and find yourself the A model and try again. Don't come back till you do! Ya hear?
        • 4 Years Ago
        Oh, your right. Thanks sorry. I was checking autoblog on a Altair 8800b, so it doesn't always load the whole page of info.
        • 4 Years Ago
        How exactly are you reading Autoblog on a 30+ year old computer?

        You are a weird dude.
        • 4 Years Ago
        But then he wouldn't be acting like a pompous idiot - and what purpose would his life have, then?
        • 4 Years Ago
        Simple, if you're going to be a pedant then at least try to get it right. Maybe you could try diagramming the sentence next time and avoid an awful lot of anonymous embarrassment.
        • 4 Years Ago
        "yet owners of..."

        Keep reading, chief.
      • 4 Years Ago
      Ford has $27B in debt, not $5B in debt.

      You don't subtract cash on hand from debt to calculate debt.
      • 4 Years Ago
      Perhaps that's the point. Ford may be moving towards a smaller, more efficient lineup to meet any future (and certainly more stringent) EPA requirements.
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