• Sep 10, 2010
Ken Block's Gymkhana Two – Click above to watch the video after the break

When it comes to Subaru WRX STI and an, um... Segway had never before come together to create such a piece of cinematic glory. Unfortunately, according to Advertising Age, all of that isn't enough to make the first video one of the all-time most successful viral marketing campaigns. That honor goes to Gymkhana 2.

With a grand total of 32.9 million views and counting, Block's second take on selling shoes by sliding sideways took the number 10 slot on the magazine's list of viral wonders. Other winners include the infamous Old Spice Twitter responses, a Doritos ad and the Xbox project Natal. Of course, the all-time champion of hawking wares via the internet is still Blendtec. That company has managed to draw in 134.3 million YouTube views since it started chopping up random objects in 2006.

All that said, we highly suggest you click on past the break to relive all the Gymkhana Two action in high-definition video glory.

[Source: Advertising Age]




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    • 1 Second Ago
  • 13 Comments
      • 4 Years Ago
      He should really get into D1. I have a feeling he would be better at that than rallying.
        • 4 Years Ago
        He wouldn't stand a chance in Formula Drift, let alone D1...
      • 4 Years Ago
      I don't think you understand what a viral ad is. This was a regular old in your face ad.
        • 4 Years Ago
        Actually that's also wrong, the video was spread by advertising on Block's web site, TV and blogspam by sites like Autoblog. If this was a "viral video", it would not be clear where it was from or what it was selling, no would it have a definitive corporate point of origin.
        • 4 Years Ago
        Agreed. Just because it's a YouTube video, that doesn't make it "viral". That word is completely misused these days.
      • 4 Years Ago
      Does he do any stunt driving for movies?
      • 4 Years Ago
      were these ads ranked based on number of views or an estimate of how much product it sold?
      i ask because, i've watched tons of blendtec and never felt the need to buy one, but something like this makes me take a second look when i'm shopping for shoes, or tires, or whatever
      • 4 Years Ago
      Fix your hat you tool! Flat bills are NOT ok!
        • 4 Years Ago
        Why do you care how someone else wears his or her hat? Do you like it when people tell you how to wear your hat?
      • 4 Years Ago
      I love the sound of spinning turbos in the morning...
      • 4 Years Ago
      why is he driving a SUBARU i thought he went with FORD, plus all the stuff you can buy has ford all over it, and in the last vid he was rocken a Festia. what is the deal?
        • 4 Years Ago
        lol, you must have missed the part about how this is about Gymkhana TWO...aka before he made the switch to Ford.
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