• Sep 9, 2010
Hyundai Blueon unveiled in South Korea – Click above for high-res image gallery

Hyundai has unveiled the BlueOn, which it claims is South Korea's first full-speed battery electric vehicle (EV). The tiny BlueOn is based on the Hyundai i10 minicar and was first shown as a prototype at last year's Frankfurt Motor Show when it was called the i10 Electric. The little EV is equipped with a 16.4 kWh lithium-polymer battery pack but, other than the capacity, Hyundai hasn't announced details about the battery yet. The pack will probably come from LG Chem, which also supplies lithium polymer energy storage for the Sonata hybrid and Chevrolet Volt.

Hyundai began development of the BlueOn a little over one year ago and has invested about $34 million in the program. Thirty BlueOns will be supplied to South Korean government agencies for a two-year pilot program that begins next month at the G20 economic summit. The BlueOn has a nominal range of 87 miles and charges in six hours from a 220-volt outlet. If a 380-volt DC charger is available, the battery can be replenished to 80 percent charge in 25 minutes. Hyundai has also equipped its EV with a Virtual Engine Sound System to create synthetic audio feedback for pedestrians as well as a telematics system to help drivers find available charging stations in the area.

[Source: Hyundai]


  • `BlueOn'is Korea's first Full Speed Electric Vehicle (FSEV)
  • Hyundai's new vehicle boasts maximum speed of 130 km/h, can travel 140 km on a single charge
  • Korean President Lee Myung-Bak attends unveiling ceremony, test drive
Hyundai Motor Co. today unveiled the company's - and Korea's - first Full Speed Electric Vehicle (FSEV) named 'BlueOn,' opening a new era in eco-friendly technology.

We are proud to introduce the world to BlueOn, which was fully developed in Korea and displays Hyundai's latest technological advancements," said Dr. Hyun-Soon Lee, Vice Chairman at Hyundai's Corporate R&D Center. "Consumers' interests and demand for eco-friendly cars are rising and securing such advanced technology is critical in becoming an industry leader. Hyundai is dedicated to reducing its carbon footprint and satisfying market needs."

Hyundai unveiled the car at the Blue House today, in the presence of Korean President Lee Myung-Bak and Ministers from the Ministry of Knowledge Economy and Ministry of Environment. About 50 other government and electric-vehicle industry officials were also present. During the unveiling ceremony, President Lee and Hyundai's Vice Chairman Lee test drove one of the new vehicles together on the Blue House premises.

Test Fleets

Hyundai invested a total of about 40 billion won over a one year period to create BlueOn, which is based on Hyundai's small hatchback, i10. The electric version of i10 was first unveiled at the Frankfurt Motor Show in 2009.

Beginning with today's ceremony, Hyundai is planning to provide 30 BlueOn vehicles as test fleets to various government organizations in Korea by October. These vehicles will be mainly used to help develop and test charging infrastructures for about two years, until August 2012. Furthermore, these cars will be used for promotional purposes, starting with the upcoming G20 summit, to boost Korea's eco-friendly image.

The name 'BlueOn' derives from Hyundai's Blue Drive strategy, which encompasses the company's eco-friendly products and technologies. The word 'On' symbolizes "switch on."

Innovative LiPoly Batteries, Virtual Sound

BlueOn has a compact body with an overall length of 3,585 mm, overall width of 1,595 mm and overall height of 1,540 mm. It is equipped with a highly efficient electric motor powered by an innovative 16.4 kWh LiPoly (lithium-ion polymer) battery technology that offers numerous advantages over other battery types. BlueOn boasts a maximum power of 81ps(61kW) and maximum torque of 21.4kg/m(210Nm).

As pure electric vehicles operate only with the battery and electric motor, the battery's lifespan and storage capacity determines the vehicle's performance. Hyundai chose LiPoly batteries because compared with previous nickel-metal hydride batteries (NiMH), LiPoly delivers the same power with 30 percent less weight and 40 percent less volume, boosting efficiency and leaving more interior space for passengers.

Furthermore, the car has been designed to prevent overcharging and collision-related safety issues. Hyundai also conducted hundreds of thousands of kilometers' worth of endurance testing to secure safety. BlueOn boasts a maximum speed of 130km/h and 0-100 km/h is achieved in 13.1 seconds, better than some gasoline models in the same class.
BlueOn also features a Virtual Engine Sound System (VESS), which creates an artificial sound for the safety of pedestrians, as electric vehicles make little to no sound when driving at low speeds.


BlueOn can travel as much as 140 km on a single charge. It also accommodates dual recharging methods: a 220V household power and a 380V industrial-strength power, which promises quick recharging speeds. Under the household power, the battery will be fully recharged within six hours. Under the quick charge method, the battery can be recharged to about 80 percent of its capacity within 25 minutes. Hyundai will collaborate with the Seoul Metropolitan Government and other government agencies to build recharging facilities.

In addition, the engine-driven components were electrified so that the electric motor-driven power steering, electric water pump and regenerative brake system could be adapted to BlueOn. Furthermore, for the driver's convenience, an advanced telematics system showing the charge status and location of recharging stations is installed. A 4.2-inch TFT LCD Supervision Cluster that provides voice guidance has also been installed.

Hyundai plans to expand its manufacturing capabilities for BlueOn next year, carrying out test productions and making about 2,500 units by the end of 2012.

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    • 1 Second Ago
      • 4 Years Ago
      A worthy contender against the Honda Fart-On and the Toyota Pee-on. I admit I'm a little confused by the Chevy Gag-On.
      • 4 Years Ago
      Man, I don't know about you guys, but this car's giving me a raging BlueOn.

      • 4 Years Ago
      South Korean President looks like he is about to fall asleep on the wheels, or he is really "feeling" the driving dynamics of the car. lolz

      Leader of a country showing that much personal interest in new technology alike is commendable though. Hope Hyundai will bring a bigger one (Accent-Elantra sized?) here to the states.
        • 4 Years Ago
        Is he a very small person, or is the car much larger than its proportions suggest?!!
        • 4 Years Ago
        I hope it's a lot bigger than it looks! Could just be the photo. If not, some people aren't even going to be able to fit!
      • 4 Years Ago

      Anyone looking forward to quieter roadways with the introduction of all electric vehicles can go jump in a lake thanks to the "Virtual Engine Sound System," designed to create artificial and entirely unnecessary NOISE POLLUTION.

      Next up, Hyundai will introduce the "Virtual smokestack system," which will pump artificially created noxious black smoke into the air as the car drives in order to AID pedestrians in spotting the diminutive electric vehicles so they don't cause extra collisions.
      • 4 Years Ago
      Let's hope it stays there.
      • 4 Years Ago
      Imma get mah blueon!
      • 4 Years Ago
      Anyone else remember watching Electric Blue? I'm guessing this is NOT the same.