• Sep 8, 2010

First Chevrolet Cruze commercials – Click above to watch the videos after the jump

The first production copies of the 2011 Cruze are likely heading to a nearby Chevrolet dealer as you're reading this, and that means that General Motors' advertising blitz can't be far behind. Actually, it starts after the jump. From where we sit, it appears that the Bowtie's new C-segment sedan is ready to do war with the competition, and Chevy clearly has its eyes trained on the segment's sales leader. The first 30-second spot with actor Tim Allen's voiceover is aptly titled "Dear Corolla," and it chides the Toyota mainstay for not offering as standard equipment keyless entry, Bluetooth connectivity and turn-by-turn navigation.

The second spot doesn't aim directly at any one competitor, choosing instead to play off of the Cruze's role as the new kid in the C-sized segment. Chevy's ad gurus chose to pull out a pair of brief quotes made by auto news outlets that liken some of the Cruze's best attributes to that of distinctly pricier competition, and we're betting that at least one of those publications will sound familiar.

Both spots strike us as a bit paint-by-numbers marketing for such an important launch, though it's good to see that GM isn't shrinking away from one of its biggest competitors. Hit the jump to view both videos and judge for yourself. The Corolla commercial comes first, followed by the "New Kid" spot.

[Source: General Motors]





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  • 46 Comments
      • 4 Years Ago
      Bland ads for bland people who by a bland sedan.
      • 4 Years Ago
      Definitely a step in the right direction...gotta love Tim Allen.
      • 4 Years Ago
      The moment Mr. Allen is done talking about the bar-raising interior (which it is, regardless), the camera zooms in on the cupholder (0:25) but my eye went right to the cheap-looking plastic mold seam on the parking brake lever. Oops...
        • 4 Years Ago
        I went to the Chevrolet page to find a good pic, and while I was looking, I noticed EVERY interior picture has a mouse-over text of "2011 Cruize".

        http://www.chevrolet.com/cruze/pictures/

        Go there, click interior in the lower left and then hover over a small pic.

        The exterior pics are properly labelled.
      • 4 Years Ago
      meh... the design is too boring... and so are the ads. who are they aiming this car at? geriatric customers?
      • 4 Years Ago
      More like Chevrolet Snuze
      • 4 Years Ago
      The best compact car by GM so far.
      • 4 Years Ago
      I was really hoping they would use tim allen's voice better. He's just so good in the Pure Michigan commercials. They made his voice the voice of the car, which makes me worry he'll be limited to the Cruze commercials.
      • 4 Years Ago
      Think the Corolla commercial is kind of arbitrary. People don't buy Corollas for their amazing functionality, they buy it because it's a reliable appliance that gets from point A to point B without any drama.
        • 4 Years Ago
        Well yeah, it's pretty obvious WHY they did it, but why target a car that is recently #2 in sales for its segment, and which was always out-competed in terms of feature-set? It's targeting low-hanging fruit, which is why it's not a very compelling ad.
        • 4 Years Ago
        Yes and this comes in the same segment at a similar price, with more standard features...

        Hence...get used to more...
      • 4 Years Ago
      "...starting under $17,000..."

      *As shown, $24,785

      More like, "Get used to paying more"
      • 4 Years Ago
      no UP & Out sunroof? I like how those make the Camaro and Malibu look.
      • 4 Years Ago
      I do like the interior on that. The exterior is not jaw-dropping, but decent looking (esp. compared to the 2 current top sellers). If GM has continued to up their quality (reliability), this could be a very good seller.

      The commercials are pretty good, showing the car off while injecting some humor. And no truly awful tag lines.
      Mrs. Minerva G. Morehead
      Well GM, now was that so hard in finally building the right small/starter sedan? Finally you may have gotten enough inelligence in over 230 yrs as horrendous beasts like the Chevette, Monza, Cavlier and Cobalt.......someone should've fired those who created those pieces of junk. OK so I still will have ONE HUGE problem with this cute little car.........if GM does what they always do and sell millions to rental fleets, this car is toast, a joke, no one who has Civic, Corola, Sentra, Forte will deal with that...but GM just keeps on keepin on by selling tons to the rental giants. True some need to get on the road but GM really goes ridiculous with selling their cars to fleets. I saw the Aura and Malibu tank in so many areas (i.e. people liked them but then thought they were a joke) because there were so many strippies as fleet rentals (with that annoying white sticker with bar code on back side windows....and plastic hubcaps and always major scrapes on back bumper from careless idiots who drag their 5 lb luggage out of the car - that's how we can tell those rentals, eh?) I have only one other problem with the Cruze. Whoever buys one better get LTZ model so you get the 1.4L turbo. The regular 1.4 is a sewing machine engine, ou'd almost die on an upramp to freeway with a/c on....and that annoying rev in high, stressed out gear..........and don't pay $21,500 plus whatever else to get out door for the LTZ for God's sake. I like them so far but I'll give ya $19k out door with loaded to the gills LTZ...and I still probably wouldn't drive it as I like to get up the freeway onramps with more than adequate speed and adequate noise volume from the engine.
      Please GM, do something intelligent for once and be reasonable and moderate at best on selling these to fleets....we don't need this one to be a laughing stock, ok?
      CT
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