• Sep 7, 2010

Audi A1 meets '50s cool – Click above to watch video after the jump

We'll be honest: we have no idea what's going on in the video after the jump. Near as we can tell, Audi wanted to work up a photo shoot for its new A1 subcompact, so the company dialed up two members of the band Tokio Hotel, packed a warehouse with 22 pieces of classic iron and went to town. Yeah, we don't quite get it ourselves. There's a '50s drag-race flavor about the whole affair thanks to a tatted-up blonde bombshell playing flag girl, which only furthers our befuddlement.

At least the song isn't half bad.

It's true that the Audi A1 is a pretty cool piece of machinery. And, yes, we dig on pre-'60s hardware as much as the next auto-obsessed site, but the two aren't quite the same kind of awesome. Maybe Audi is looking to flex the customizable side of the A1, or maybe the ad department was just looking for an excuse to meet a couple of members of Tokio Hotel. Who knows? Hit the jump to try to solve this mystery for yourself.



[Source: Audi via YouTube]



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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      Were "Tom" and "Bill" the names of the cars or the people in them? Because I though "Bill" was a girl...
        • 4 Years Ago
        I thought Bill was a girl initially too, but by the end of the video it looks like a dude. And I thought hipsters wore tight pants, yeesh. Very Adam Lambert-ish.
        • 4 Years Ago
        They were the names of the drivers. I thought Bill was also a girl, but after looking up the band online, I saw that I was mistaken.
      • 4 Years Ago
      So, the Audi A1 is homosexual?
      • 4 Years Ago
      ummm, how much for the girl?
        • 4 Years Ago
        the 2 guys in the car (Tom-guitarist and Bill-singer) are the 2 founding members of the band TOKIO HOTEL.
        They more popular over here in europe than the Backstreet Boys and Take That together in their days.


        i personally hate them!
        • 4 Years Ago
        Jeff, that was a dude...
        • 4 Years Ago
        You're talking about the flag girl, right?
      • 4 Years Ago
      "Maybe Audi is looking to flex the customizable side of the A1"

      makes sense considering both the A1s have Audi Customizing Club written on them.
      • 4 Years Ago
      It is strange that, whatever it is for, it is so absolutely loaded with Americana - when they will not bring us this little jewel of a car.
      Or have they changed on this now?
      Is this coming to the states?
      • 4 Years Ago
      I'll take the black one, k thanks.
      • 4 Years Ago
      I love great automotive advertising, and I loved this, except for the hired drivers/models, they seemed a bit out of place.
        • 4 Years Ago
        They're actually from a band from Germany, Tokio Hotel. Bill and Tom Kaulitz are identical twin brothers (despite looking incredibly different, and yes the one wearing makeup is a guy). I'm guessing Audi saw them as members of a German based band that's popular with young people and who were similar (twins) but altogether different. Just a way to show that the A1 will stand out or is unique, blah blah. Its just an odd advertisement aimed at their target demographic, I'm guessing it'll show up in Rolling Stone and other music mags.
      • 4 Years Ago
      Interesting that all the cars were American iron except the Porsche.
        • 4 Years Ago
        @Elmo:

        Good point.
        • 4 Years Ago
        Technically, unless this was filmed in Germany, the 2 Audi A1s are the only 2 non-American cars there. 550 Spyders are extremely rare and the only ones that you really see driving around are Beck 550s, which are US built Porsche 550 Spyder replicas.
      • 4 Years Ago
      you'll find the whole story at http://www.a1mag.de/#/duell - it's the online site of a german audi a1 magazine - sorry, it's in german only but you can see the photos of the shooting. click on "Weiter ohne AR >>" (if you don't have the printed issue for navigating by augmented reality)
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