• Sep 7th 2010 at 8:01AM
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Toyota Auris HSD Full Hybrid concept – Click above for high-res image gallery

Like a record that constantly skips, each and every month the sales figure for hybrid models are released and we look to see which one takes top honors once again – time after time, the results replay and the gas-electric champion's name remains the same. Toyota is no doubt aware that its dominance in the hybrid market is unmatched and unchallenged. Still, the company hopes to increase its segment lead by showcasing its gas-electric technology at this year's Paris Motor Show.

Toyota will make its Hybrid Synergy Drive (HSD) the focus of its Paris stand and will showcase the technological advancements that differentiate HSD from hybrid systems offered by competitors. Toyota will highlight the HSD's modularity, something that makes its easily adaptable to a multitude of vehicles, and will also touch on the hybrid setup found in the company's plug-in Prius hybrid. The FT-CH concept, the company's first proposed hybrid in the small compact car segment, will also be on display. With European sales of the Prius eclipsing 200,000 and production of the British-built Auris hybrid now underway, Toyota's hybrid arsenal continues to grow. Given Toyota's unmatched devotion to hybrids, we're willing to bet that, come next month, the skipping record will keep playing its repetitive song.


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    • 1 Second Ago
  • 17 Comments
      • 4 Years Ago
      maybe they can emphasize how many prius owners are buying the Nissan Leaf.
      shame the Volt is so overpriced or it would no doubt also kill Prius.

      the market is wide open for the first car maker to actually make the obvious right car. could take all. but noo... why do that.

      good thing Chubama is on their case to make sure they build that car, right?
      sigh
      • 4 Years Ago
      I remember reading 10 years ago that Toyota was going to build a hybrid Tundra. Still waiting.
      • 4 Years Ago
      I am not a fan of Toyotas in general, but they clearly are making hay with their hybrids. I am curious to see how well the Leaf sells in Japan where the Prius is the top selling car. If the Leaf can't succeed there, I have my doubts about elsewhere in the world. Japan has high gas prices, generally slow moving traffic and relatively short commutes. EVs would seem to be ideal there, assuming folks have a place to charge up.
        • 4 Years Ago
        Prius sells more than 10K per month just in US. Nissan will make 50K cars per year untill the TN production starts in 2012.

        When Nissan makes 150K of them in TN - they will have the capacity to compete with Prius. So, until 2013 model year we won't know how well Leaf is doing since they will probably sell everyone they can make.
      • 4 Years Ago
      The blue inside color on the dash board and steering wheel is weird...

      http://green.autoblog.com/photos/toyota-auris-hsd-full-hybrid-concept-2/#2276176
        • 4 Years Ago
        The question is, why are ABG continuing to use the 'concept' image gallery when the actual final car was put on sale in July.

        The final car does not have this ridiculous iPod interior. Well, the gauges are still blue, but the rest of it is grey and black plastic, as you would expect.

        Unfortunately the entry price is only £500 cheaper than the entry-level Prius, which has a very similar spec, making it pretty pointless in the eyes of existing Prius owners who've been crying out for a smaller model. The fuel economy is only marginally better, if at all, and CO2 emissions are the same, on the EU test cycle.
        • 4 Years Ago
        Wow, my eyes! It burns!

        I would expect to see the same grey color in the production version...they usually do crazy stuff in concepts just to catch people's eye.
      • 4 Years Ago
      That's great and all - but if it is so adaptive then lets friggin see it already.
      If they are going to have hybrid available in every model in a few years then hadn't they better get started?

      The little iQ is nice but at the moment it seems like a fiat twin-air would eat its lunch in the efficiency game.

      Though on the other side of that coin, I have yet to see if fiat is bringing the twin-air to the states.
      I guess even though it has massive efficiency gains for about the same power - americans will want a four cylinder.
      At least I can see fiat thinking that.
      I prefer to hope we are not so...... ..... .... challenged..... in our thinking.
      • 4 Years Ago
      Considering they stole the bulk of it, they should showcase it.
      • 4 Years Ago
      It'll be interesting to see how well the Auris hybrid does. UK whatgreencar.com shows several diesel cars in its "Small family car" class getting the same mpg (3.8 litre/100km on the Euro cycle), and even a 1.6 Skoda getting 4.2 litre/100km. The Auris is still the CO2 leader at 89 g/km... until you compare it with the Leaf!

      The Auris with two power sources and 134 hp might have better performance than these 105ps green diesels, but it's far from the genre-busting superiority of the Prius in the USA.
      • 4 Years Ago
      True That! Toyota has a formidable lead with their Synergy Hybrid system. Honda's (and others) efforts with hybrids make them look like mere amateurs.
        • 4 Years Ago
        @ziv,
        "Ford is building damned good hybrids"
        ... with Toyota's hybrid synergy drive.

        All the talk about Ford having its own hybrid tech is misdirection hidden by their patent cross-licensing with Toyota. Ford buys HSD from Toyota or Toyota parts supplier Aisin.
        • 4 Years Ago
        Skier, DB, I take your point, but I thought that the GenII Fusion Hybrid didn't need the Direct Injection trade of patents, Ford was trying to make the system for the Fusion sufficiently different so that the GenII Hybrid wouldn't be in danger of patent infringement. And I take the point about Aisin building the CVT's as well. Odd that a company partially owned by Toyota can simply not make more than 25,000 CVT's when that is the only transmission Ford uses in the Escape hybrid. This time I hadn't read anything but I was hoping that Ford would find a domestic source for the Fusion CVT. Not the case? Unfortunately, Ford isn't building 24,000 Escape Hybrids a year any longer, not enough demand.
        On the Highlander vs. Escape, I just never thought of them as being comparable, but I guess you have a point, 27/25 for the Highlander is in the ballpark of the Escape's 34/31, but I gotta give the Escape the benefit of the doubt since it gets 25% more miles per gallon.
        Per Wiki:
        _The Escape Hybrid uses technology similar to that used in Toyota's Prius. Ford engineers realized their technology may conflict with patents held by Toyota, which led to a 2004 patent-sharing accord between the companies, licensing Ford's use of some of Toyota's hybrid technology[18] in exchange for Toyota's use of some of Ford's diesel and direct-injection engine technology.[19] Ford maintains that Ford received no technical assistance from Toyota in developing the hybrid powertrain, but that some hybrid engine technologies developed by Ford independently were found to be similar to technologies previously patented by Toyota, so licenses were obtained.[19] Aisin Seiki Co. Ltd., a Japanese automotive components supplier belonging to the Toyota Group, supplies the hybrid continuously variable transmission for the Escape Hybrid. While Toyota produces its third-generation Prius transmission in-house, Aisin is the only supplier of hybrid transmissions to other manufacturers. Friction has arisen concerning Aisin's allocation of limited production capacity and engineering resources to Ford_ Wiki
        • 4 Years Ago
        Ford is building damned good hybrids, I passed on the Escape Hybrid when they wouldn't come off the MSRP. Bought a RAV4 instead. Been kicking myself ever since as my colleague tells me about getting 32 to 34 mpg in town. And I rode in a Fusion Hybrid and that is a heck of a car, and at 41 mpg it is pretty close to a Prius in efficiency. If you drive an average american car you get about 20 mpg, and use 750 gallons a year over 15,000 miles. The Fusion and the Prius use 365 gallons a year and 294 gallons, respectively. I admire the frugality of the Prius, but I really love the look and feel of the Fusion and 40 mpg is very impressive.
        • 4 Years Ago
        @ziv:

        Skierpage is right. Dispite what Ford claims to have developed as part of their hybrid system, Ford is doing a lot more than just licensing patents from Toyota. They are buying their entire transmission motors and all from Aisin (a Toyota subsidiary). Ford's hybrid system is made on the same assembly line as the Prius's. True, Ford did not pay an upfront royalty fee. They pay their royalties as a surcharge to every hybrid system they buy from Toyota/Aisin.

        To you point about being in a different leauge, the Escape is actually substantially smaller than the Highlander hybrid (4000 lbs), and much, much smaller than the LS hybrid (5300 lbs). The LS's hybrid final drive motor-generator puts out a whopping 165 kw (220) hp to the Fusion respectable 78 kw (106) drive motor-generator.

        Don't forget that the Fusion and Escape were engineered in Japan by Mazda. Every major component for their hybrid system comes from Japan, engine (also Mazda), motors (Toyota/Aisin), transmission (Toyota/Aisin), and batteries (Sanyo). Now that Mazda is free from Ford, they are buying the entire hybrid system, including batteries and motor-inverters from Toyota.
        • 4 Years Ago
        Skier, it isn't that simple. Ford did their own development of their hybrid tech but Toyota has patented just about every possible sort of hybrid use so Ford traded their Direct Injection tech to keep Toyota from suing them over anything that could be construed to be too close to Toyota's patents. Ford isn't paying any money, if they were close to infringing on Toyota's patents, they would be paying a lot more. And when you look at the size of the Escape and the Fusion you realize that they are playing in a different league from the Prius. 3700 pounds vs. 2700 pounds is a huge difference.
      • 4 Years Ago
      Speaking about the Fiat hybrids, the technology double clutch with electric motor between has been borrowed by a patent that Fiat Company has never wanted to purchase, but only shamelessly to copy. I invite to visit my blog where her "vitality" of the Fiat planners it appears in all of evidence:
      http://dualsymbioticelectromechanicalengine.blogspot.com/

      Whoever appreciates an honest industrial ethics in defence of intellectual ownership should spread out my blog. If the industries can afford unpunished to copy the ideas and defending it need very expensive causes, to which target need the patents? How our young people (especially in Italy) can find intellectual courage if the economic potentates crush the rights of the single ones?

      Ulisse Di Bartolomei
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