• Sep 7, 2010
1989 Chrysler TC by Maserati

As excitement and anticipation mount for the arrival of a new "entry-level" sedan from Maserati, so do the rumors. The new model, expected to slot in below the current Quattroporte, has been the subject of much conjecture and speculation, but the latest hits a little closer to home.

According to reports, the junior QP could share its underpinnings with the next Chrysler 300C. This in contrast with previous reports that the Trident marque was looking to develop a new platform for the model, a move that would be decidedly more expensive for a Fiat/Chrysler empire already spread too thin. (Closer collaboration is expected between the Chrysler and Lancia divisions, which could also lead to a next-gen 300-based successor to the discontinued Lancia Thesis.)

As sources point out, this wouldn't be the first time that Maserati and Chrysler have gotten into bed with each other. Close ties between onetime Chrysler chief Lee Iacocca and Alejandro de Tomaso (of the eponymous sportscar company that once owned Maserati) led to the disastrous badge-whoring exercise known as the Chrysler TC by Maserati (pictured above). If the latest reports come to fruition, we'd certainly hope the outcome would be in a different league altogether.

[Source: autoblog.it via PistonHeads]


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  • 33 Comments
      • 4 Years Ago
      I know I'm in the minority but I actually really like the look of the Chrysler TC. Yah its a bit ungainly and has worse DNA then a fetal alcohol crack baby, but they still look pretty nice when they are well taken care of. A little dealer near my house had one half a year ago (actually I'm pretty sure they never sold it and just moved it to the back) and I stopped and gave it a look once. It was in horrible condition but it was a sharp looking car, the exterior had very nice lines and the interior was actually pretty nice despite being beat to hell. Even as big a mess as that example was it was still pretty nice to look at and sit in, were it in good condition and if it was mechanically sound I could see myself driving one. I've seen a few well taken care of examples and they were very sharp looking inside and out.
      • 4 Years Ago
      Ah, the 1989 Chrysler TC by Maserati...talk about utter dreck.
      • 4 Years Ago
      They should give the next Chrysler 300 the EXACT interior from the Alfa 2uetto concept. It would look hawt!!!
        • 4 Years Ago
        I've seen spy shots of the new 300's interior, and while it doesn't have the 2uetto interior it still looks great, and it implies that the Chrysler is moving upmarket to compete with Acura/Infiniti, and I think they will sell the new 300 at Lexus ES level.
        If they equipped the 300 with the new Pentastar V6, equipped it with cylinder shutdown and the rumored 8 speed transmission and made it get 28 + mpg, I'd buy it to replace my 2004 Freelander.
      • 4 Years Ago
      A lot of you fail to understand that a platform these days is a series of hard points on a drawing, (essentially). Basing a new Maserati on a well proven, well executed, platform like the LX-LY is a perfect way to utilize Chrysler's strengths within the FIAT organization. I hope to see more variants on that platform as well, a 200C, a killer Lancia, an Alfa CUV, etc. This move underlines FIAT's committment to Chrysler as its source for large vehicles. I look forward to the new models we'll see.
      • 4 Years Ago
      This makes sense - I don't think the Fiat group has a full size FR platform outside of Maserati. If you're planning to make a cheaper Maserati this would be a good place to start.
      • 4 Years Ago
      Nice.
      • 4 Years Ago
      I wouldn't mind an E-segment Maserati on the next 300's platform.
      They should move the Quattroporte upmarket to compete with the Rolls Royce Ghost/Benley Mulsanne.
        • 4 Years Ago
        They should give it a Panemera like 4dr coupe/pseudo hatch design. I wouldn't mind a coupeSUV based on the new Quattroporte.
        • 4 Years Ago
        ...No, Maserati should never make a luxury car like that - they could move it up to compete with Rapide, maybe
      • 4 Years Ago
      Maserati's are hot!!!
        • 4 Years Ago
        300s are not, that is the problem.
        • 4 Years Ago
        This was a true world car. The last years of production featured an Italian body and interior, American Instrumentation and transmission and a Japanese engine. The early model years had a Chrysler 2.2 turbo 4 with a Maserati designed 16 valve head good for over 200 HP, which was a lot for a 4 cylinder in the mid 1980's.

        It's drawback was that it looked two much like the much less expensive LeBaron coupe and convertible.
        • 4 Years Ago
        I had a feeling this would be the "logical" step. Afterall hoping that the RWD platform was something of a stretched Ferrari California would be hoping for too much...

        That said, if done properly (since the 300c was an old E-class anyways) this doesn't have to be a bad thing. Afterall Maserati and Ferrari are known to have the worst electronics possible (my QPorte has the worst layout and nav/radio mulit unit display possible!) A larger conglomerate would help. and a 300C based mini QP would compete nicely with the E550/A6/545/M56/XF market segment...

        Lets just hope they do a good enough job seperating the shared body a la Alfa Romeo 8c vs Maserati Gran Turismo!
        • 4 Years Ago
        I loved the simple style of the TC. The TC biggest problem is that it was under powered.
      • 4 Years Ago
      Maser needs to tread carefully!
      • 4 Years Ago
      http://img820.imageshack.us/img820/350/maserati.jpg

      As long as it's not a re-badged Chrysler LeBaron (see link)...WHAT WERE THEY THINKING!?!?
        • 4 Years Ago
        @Mike V.,
        Yes, a lot of Chrysler products shared that powertrain but those weren't $33k+ exotic/premium roadsters. While I wouldn't call the TC a "re-badged" LeBaron, I think you would agree that one of the downfalls of the car (along with quality issues) was its similarities to the much less expensive LeBaron of the time.

        The primary appeal of the car was the exclusivity and Maserati ("exotic") connection but that wasn't going to be enough to justify its sticker price. Despite the first of these models actually selling for above sticker (as I mentioned in a previous post), Chrysler soon had to throw in HUGE incentives to move them and their hopes of selling over 5,000 annually were far from met as the full three-year production run ended up at a disappointing 7,300.
        • 4 Years Ago
        CarZ,

        EVERY CHRYSLER SHARED THAT POWERTRAIN!!! So because they shared powertrains, it makes them a "re-badged" as the first person said??? NO!!! By that logic, the TC was a "re-badged" Caravan. How dumb is that!?!?!?!

        The TC was in development first, it got fudged up in Italy. And the delay led to the actual LeBaron. The original poster doesn't know this. The two models were not engineered or designed congruently either. He needs to do some research and educate himself. The TC was NOT and is NOT a "re-badged" LeBaron.

        Do you know how many were crushed because, at the time, they didn't meet Chrysler's standards? Do you know how many were stripped and had to be repainted because they didn't meet Chrysler's standards? Do you know how pissed Iacocca was about the delays and quality issues? Do you know about Iacocca sending a team to Italy to literally destroy the bad cars? I can tell you A LOT about the TC. DeTomaso's Maseratti was the worst. Nothing but lit cigarettes and bitching.
        • 4 Years Ago
        lol i cant believe how mad u guys are getting... Mike V obviously a fanboi?
        • 4 Years Ago
        @Mike V.,
        To say the TC came before the LeBaron is stretching it a bit. While the TC was displayed at car shows in 1986, it actually didn't arrive in showrooms (due to production and quality issues) until two years later as 1989 models. The similarly styled LeBaron actually hit showrooms for purchase in 1986 as 1987 models and, of course, was in development before that.

        Also, these cars had more than just suspension and firewall similarities. Most notably powertrain (depending on engine chosen) components.
        • 4 Years Ago
        @Johnny P,
        Not "mad" here. Just conversation as far as I'm concerned. Mike V. certainly didn't seem to like your original post though. :)
      • 4 Years Ago
      One of the names considered for the TC was the "Lido", from Iacocca's given name, Lido Anthony Iacocca.
      • 4 Years Ago
      Sorry, you can call it what you want, but a chrysler 300 is a chrylser 300. moving along.
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