• Sep 6, 2010
With National Childhood Cancer Awareness month underway, Hyundai Motor America has announced plans to donate $100,000 to 68 hospitals and non-profit organizations ($6.8 million total) in the form of "Hope Grants." The bulk of the money will be raised by Hyundai's U.S. sales network, now more than 800 dealers strong, who will contribute $200 from the sale of each vehicle in September.
"While we've made progress over the last few decades and now have an 85 percent cure rate, cancer still takes more lives than any other childhood disease," said John Krafcik, President and CEO of Hyundai Motor America. "This September, in support of Childhood Cancer Awareness Month, Hyundai will shine a nationwide spotlight on this cause and provide more than $6 million in grants for pediatric cancer research and support programs. We love taking on big challenges at Hyundai, and we can think of no more worthy challenge than finding a cure for all forms of pediatric cancer."
Hyundai's Hope on Wheels program has supported the fight against childhood cancer for the past twelve years. By the end of this year, the program will have awarded more than $23 million to hospitals and non-profit organizations across the country. To learn more about the program, or donate directly, visit Hyundai Hope on Wheels.
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Hyundai Hope on Wheels Launches September Initiative Dedicated to Childhood Cancer Awareness

Hyundai Hope on Wheels Commemorates National Childhood Cancer Awareness Month and Announces More Than $6 Million in New Grants to Fight Childhood Cancer

FOUNTAIN VALLEY, CA – September 2, 2010 – Hyundai Hope on Wheels, a partnership of Hyundai dealers across the U.S. and Hyundai Motor America, today marked the beginning of National Childhood Cancer Awareness month with a press conference to launch a new nationwide initiative to support the fight against childhood cancer and announce the donation of $6.8 million in "Hope Grants." Hyundai executives, leading pediatric oncologists, families with children impacted by cancer, Hyundai dealers and elected officials gathered at the National Press Club in Washington D.C. to unveil the list of 68 hospitals and non-profit organizations that will each receive a $100,000 Hope Grant. The grants will be used to fund direct research projects and support meaningful initiatives undertaken by doctors, nurses, social workers, child life specialists and other professionals who work with children with cancer.

"While we've made progress over the last few decades and now have an 85 percent cure rate, cancer still takes more lives than any other childhood disease," said John Krafcik, President and CEO of Hyundai Motor America. "This September, in support of Childhood Cancer Awareness Month, Hyundai will shine a nationwide spotlight on this cause and provide more than $6 million in grants for pediatric cancer research and support programs. We love taking on big challenges at Hyundai, and we can think of no more worthy challenge than finding a cure for all forms of pediatric cancer."

"For the last 12 years Hope on Wheels has supported the fight against childhood cancer in partnership with Hyundai dealers, Hyundai Motor America and others," said Oscar Leeser, Hyundai dealer Principal, Hyundai of El Paso. "The more people learn about the toll this disease takes on children and families, the more they want to help fight it, which is why we've dedicated this September to raising awareness about childhood cancer. On behalf of the more than 800 Hyundai dealers across the U.S., we're proud to continue to fund new research projects and support organizations that help kids fight cancer."

Throughout the month of September, Hope on Wheels will visit each Hope Grant recipient to present the donations and hear from the children, families, doctors, nurses, teachers, social workers, child life specialists, counselors and other professionals that are fighting childhood cancer. By the end of this year, Hope on Wheels will have awarded more than $23 million dollars to children's hospitals and non-profit organizations across the U.S. to support the fight against childhood cancer.

The complete list of Hope Grant recipients and more information on Hyundai Hope on Wheels is available at www.hyundaihopeonwheels.org. Find Hope on Wheels on Facebook and follow us on Twitter at @hopeonwheels.

Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide.

Hyundai Hope on Wheels

Hyundai Hope on Wheels™ is the united effort of more than 800 Hyundai dealers across the U.S. to raise awareness about childhood cancer and celebrate the lives of children battling the disease. By the end of 2010, Hope on Wheels will have awarded more than $23 million dollars to children's hospitals and non-profit organizations across the U.S. to support the fight against childhood cancer.


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  • 34 Comments
      • 4 Years Ago
      This is simple.
      Hyundai says, "We are eternal friend of American".
      They want say this.
      End of story.
      • 4 Years Ago
      if inports can do it why in tthe hell can't america auto companies follow the same or is it us auto companies not gm or chrysler
      • 4 Years Ago
      Hyundai is give money to fight childhood cancer and there are still whiners trying to find something wrong with it. Goes to show no matter what you do you can’t satisfy everyone. As for me good for Hyundai if I had to choose between two equal cars one from Hyundai and one from another company, I would definitely choose Hyundai because of this. You won’t know how important it is to get money to these charities until your kid comes down with one of these illnesses.
      • 4 Years Ago
      Now let's hear what domestic lovers crying about 'unfair trade' have to say about this...
        • 4 Years Ago
        This is like when Bill O'Rieley claimed that donations from other nations that were smaller than those given by the US to the crisis in Haiti were pointless. Far from it - every dollar and aid package helped, and even if only $200 gets donated to the Children's Cancer Society, it'll help, REGARDLESS of who it comes from.

        Kudos to Hyundai USA for making a difference. That's right - this promotion is being run by Hyundai's US wing, not the guys in Korea, so this is genuinely a "domestic" fund-raiser.

        Troll fail on all levels.
        • 4 Years Ago
        Troll much?
      • 4 Years Ago
      I read the headline as "...a $200 car...". Needless to say I was underwhelmed.
      • 4 Years Ago
      Hyundai has been doing this for the past 12 years.

      It has just recently decided to market their charitable contribution as a marketing tool to help spread the message.


      Hyundai USA's CEO, John Krafcik, has a personal story that relates to this endeavor. His only son faced a possible bone marrow cancer diagnosis when he was young. Fortunately, tests came out to be negative. Marked by this event, Mr Krafcik renewed his focus on the charity.
      • 4 Years Ago
      Lots of corporations give money in the same fashion, there is nothing new about it, and I'm sure the money is much appreciated. In the minds of some people its "damn them if they do and damn them if they don't". If Hyundai did nothing there would be criticism, and if they do they will get criticized anyway.
      • 4 Years Ago
      some people really need to stop with the negativity and see the positive side of this. they could have EASILY spent the same amount of money on advertisements with a similar effect - bringing customers through the dealers' doors. however, they chose to donate a proportion of the profits to a worthwhile, charitable cause and this isn't something that anyone should attack, even if it has the effect of bringing in customers. every cent has an effect on these charities and you wont believe how crucial it is to get funds to these organisations. good on hyundai and back off haters.
      • 4 Years Ago
      Nice.
      • 4 Years Ago
      Yes, I think you are.

      I dont think anyone is going to change the car they are going to buy and drive for # yrs because $200 is going to a charity. BUT you might stop in for a test drive and be surprised if you arent familiar with the line.

      But Hyundai does it in September, traditionally a heavy month; what with the combination of dealers dumping last yrs and people eager for the new.

      Its a good touch of publicity, its a helping hand to charities. whats not to like?
        • 4 Years Ago
        I agree with Geo.stewart
        I would rather see them give the money to charity then spend it on advertising
      • 4 Years Ago
      i dont see VAG giving no stinkin money to sick kids, i dont see VAG planning on selling a nice fast 4x4 coupe or hatch here (no the tt is a womans car). So bring the genesis here with a ton of power and awd and give the 200 bucks to the kids. Win win
      • 4 Years Ago
      3 years ago Hyundai's Chairman Chung Mong-koo embezzled 67 million USD and got away with it. I guess this is his way of paying the 1.1 billion USD in charitable donation he promised
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