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Nissan Leaf ad featuring Lance Armstrong – Click above to watch video after the jump

Amid escalating concerns over Lance Armstrong's possible violation of cycling's anti-doping policy, Nissan is saying it will stick with the seven-time Tour De France champion as the Leaf's official spokesperson. Speaking with Ad Age, Nissan's new marketing boss, Jon Brancheau, admitted that although Armstrong has received a significant amount of negative press, Nissan will support the cyclist while continuing to keep an eye on things. Ad Age prodded Brancheau with this question:
Nissan has made a pretty big bet on Lance Armstrong -- he was featured in the first Leaf commercial, is displayed prominently on your website and you even sponsor one of his cycling teams. Now, there's a ton of scrutiny around him with regards to doping claims. Does that worry you?
To which Brancheau responded:
This is something we'll continue to monitor, but the claims are all unsubstantiated up to this point. He's iconic, and he's almost the epitome of innovation when you think about athleticism. We're well connected with [Lance] and we continue to support him and the team. He's backing down to some degree from cycling in future years but we expect him to be actively engaged in a lot of different athletic events, especially marathons and things of that nature. So we're staying the course and continue to support him.
Let's hope that Lance survives this sticky situation, but if he's dropped by Nissan, we'll gladly step in for him and take delivery of the first Leaf. Hit the jump to watch Nissan's Leaf commercial featuring Lance Armstrong.

[Source: Nissan-Leaf, Ad Age]



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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      I laugh every time I hear someone say "there's no proof" that Lance Doped because I can guarantee that the person making that statement has no clue about pro cycling or what the case against Lance Armstrong actually looks like.
      It's time to stop living in a fantasy world and face facts: Lance cheated win his 7 TDF titles, lied to the world about, and tried to ruin anyone who tried to clean up pro cycling of doping. Just Floyd's sour grapes? Sorry, 2 more teammates from the team are saying there was systematic doping on US Postal team.
      http://www.nytimes.com/2010/08/05/sports/cycling/05armstrong.html
      Please take off the celebrity blinders and read a little about the case. First question: If Lance was clean why did he cover up up his relationship with Dr Michele Ferrari (if you don't know who Ferrari is than Google him).
      Check out this piece from the Publisher of Forbes:
      http://blogs.forbes.com/digitalrules/2010/07/26/lance-armstrongs-tragedy/
      • 4 Years Ago
      Unless there's somebody outside of admitted doper Floyd Landis, I don't think this will see much traction.

      And the earlier doping allegations come from those with something to lose, like direct competitors on other national teams, or companies trying to void contracts to avoid paying millions to Armstrong.
      • 4 Years Ago
      The real problem is that none of these commenters have any idea what the allegations are. They don't allege that he took a banned substance and he isn't being accused by the French. He's being accused by former teammates of *BLOOD DOPING*. This means that while training in the mountains, where more red blood cells are generated due to the high altitude, blood was taken from him and frozen. Then, in the evenings before the stages of the Tour de France he, and other team members who had also had blood taken, were given blood transfusions in order to put the "doped blood" (the blood with the high red cell count) back into him so he would have an edge over other racers the next day. The US Federal Government is investigating him because the team he was on during the period which the allegations cover, was the US Postal team, and was funded by government money. The government wants to know if its funds were used to finance the blood doping, in which case anyone implicated would likely be charged with fraud.

      Again, this has NOTHING to do with the French not wanting to lose the tour to an American. Making such baseless claims is more prejudicial and ignorant than what people are even claiming. Get it together.
      • 4 Years Ago
      I gotta agree with the folks above- Lance has been the subject of doping allegations for years- yet he has never failed a blood test, including many more than others, and some suprise tests, especially in France. Secondly, as other have also pointed out, consider the source. This is not someone whose word you can take at face value. And a lot of what Landis has claimed as been proven contradictory. Why is anyone still listening to this guy? Fortunately, and smartly, Nissan is not.
        • 4 Years Ago
        I'm sorry! Please explain more clearly. You seem to be contradicting yourself in your message about Lance... Are you saying he has a reputation of not being trust worthy in the latter part of your statement?
      • 4 Years Ago
      Live Strong!
      And this shall pass.
      Armstrong is and will continue to be an asset to Nissan.
      • 4 Years Ago

      Suggestion:

      Weigh the facts & make your decision only after living with the person you have doubts about before publicly defaming them online!

      It's easier to tear a man's reputation down or speak behind his back to others unfavorably than it is to build up positively about their character.

      Some people just have to live in controversy about others who have stepped out & become different, not necessarily above others, in overcoming adversity.

      It's also true that some people live in a critical spirit about anyone who makes them feel inferior.

      The facts are not always fully present on the internet.

      There's always two sides of any story.

      In this arena of highly advertised cycle racing the tests against cheating are top notch.

      If the French hate anyone for winning, I highly doubt it, since I've lived in Paris for 25 years & know the mentality of the French towards Americans in the past has been very affable, kind hearted, tolerant & supportive especially if you win fair & square no matter who you are!
      • 4 Years Ago
      If Lance was found guilty of infractions after his history of cycling wins, I'd be very surprised! A court win in his favor would be for his lawyers to point out the rigid standards of tests that could not find trace amounts of dope throughout his body. Paris is very rigid in their discovering any inconsistencies in blood analysis! Their lack of finding something in the blood of a racer would be their fault not his so much if he had been taking something!
        • 4 Years Ago
        The fact is if someone does something wrong consistently everyone needs to learn that this habit can be broken & the person can be forgiven & start again.

        Most of you are extremely selfrighteous & unforgiving!

        That seems to be the spirit the world dwells in. He did something wrong. Judge him! Good example...Clinton's extra marital affair. This is called the Devil's justice!
        Jesus was saying...He did something very bad... Forgive him with mercy!
        • 4 Years Ago
        The fact is, Lance Armstrong has already been tested, NUMEROUS times, and he has NEVER been found guilty of cheating. The real problem is: the French HATE losing to an American!
        • 4 Years Ago
        I dont believe that is what he is saying.
        I believe, he is saying that despite all their testing, they have found nothing.
        If he was on something THEY WOULD HAVE FOUND IT.
        Thats his point.
        All of this is because the French dont want an American to win.
        Let alone 7 times. Not to mention trying again.
        Everytime he races, they start bs stories.
        • 4 Years Ago
        Exactly!
        If Lance was guilty, he would have been found out long ago! He's just not that kind of competitor in my book. If I trust the person, I'll take his check!
        Thanks for commenting!

        • 4 Years Ago
        So what you're saying is: The rule isn't against doping, it's against being caught.

        Is that what you teach your kids?
      • 4 Years Ago
      One thing about commenters online I notice! They speak with such sureness & share their views convincingly in any controversy!

      They seem to know more than they know about the person they accuse!

      Jesus had the same problem. He brought a division amongst the people He shared with!

      Let's face it. You're either a mountain man or valley villain!

      We may get away with something with man but still have our conscience to live with!

      There's your personal meeting with Jesus or God coming up.

      They say everything you do or say is recorded in you head!

      God eventually opens the files with you upstairs & you can't get by Him unless you have the forgiveness of Jesus.

      He's your advocate & promises full forgiveness if you are sorry & don't do it again.

      The thing is most people are very unforgiving with others, because they don't know what real love is.

      It is forgiveness. Unconditional Love. – And Jesus is the only example of this kind of love or His followers!
      • 4 Years Ago
      Escalating concerns? Did I miss some news?
      • 4 Years Ago
      This is tabloid journalism mate! It doesn't belong here!
      • 4 Years Ago
      come on... all he wants to do, is have some fun, until the sun comes up on the Santa Monica Boulevard ... LEAFSTRONG !
      • 4 Years Ago
      This total witch hunt against Lance Armstrong is ridiculous. Get over it. The man is a legend and a national hero who has conducted his life and business admirably.

      There was a long time in professional cycling when riders doped. As the science of detection became more sophisticated and the authorities more serious about catching cheaters, the doping techniques followed suit and became more sophisticated. Let us not forget that when all of this was going down, Lance dominated the field. Completely dominated. Who knows if he also doped; there is no physical evidence of it (just intrigue and politics). But tell me who would win the Tours de France if his titles are revoked? Jan Ullrich was caught doping. Joseba Beloki caught. Vinokourov caught. Pantani caught. Continue going down the line... all of his rivals have been busted. All of them. So please, forget the fantasy that Lance did drugs and that is the only way he could have won what he did. After 4 years of not racing, in his late 30's he _still_ achieved 3rd in the Tour de France (and 'survived' scrutiny of current rigorous, repeated drug testing, biological passport, etc.). Cycling is a beautiful sport. You can't just throw the whole sport under the bus over the history of the last 3 decades; there have been many too many incredible feats of athleticism and courage.

      Among these championship moments and champion racers, Lance is peerless. He just happens also to be a great guy and an inspiration to millions. He's an awesome spokesperson for Nissan, and particularly a perfect match for the Leaf. Smart, successful, revolutionary, peerless. He's in it for the right reasons.
        • 4 Years Ago
        @truthjournalist

        Believe the conspiracy or else!! Aaeeha!!! Whatever. Cycling is beautiful. Cycling and Nissan should be grateful to have such a gifted ambassador, tarnished history of the sport aside. Yes, witch hunt, you heard me correctly. Power and praise to the clean cyclists, now and in the past.
        • 4 Years Ago
        And by "witch hunt" you mean you mean "going after a serial liar and fraud who lied to millions of people about winning clean while doping to the gills and turning on anyone who wanted to clean the sport" yeah, that's a real witch hunt all right!

        In addition to the above links try this interview with a scientist who is a member of the UCI's (governing body of pro cycling) panel of experts that reviews the blood passport data of professional cyclists
        http://nyvelocity.com/content/interviews/2009/michael-ashenden

        But to you fanboys the New York Times, Wall Street Journal, Forbes, the foremost scientists in the world on doping - but none of this evidence is good enough for you because you think Lance could never do that
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