• Sep 3, 2010
Cadillac CTS-V "Competition" commercial – Click above to watch the video after the jump

Recently, we showed you a behind-the-scenes look at Cadillac's newest commercial featuring the CTS-V sedan out on Germany's hallowed-be-thy-name Nürburgring. Now, after all of the editing and post-production work has been completed, we're left with a brand new television ad spot simply dubbed "The Competition," showing viewers that one of the world's fastest sport sedans will strive to be better and better. How can you improve on 0-60 miles per hour in 3.9 seconds and a 'Ring run in just 7:59.32? We're eager to find out.

Aside from the gloriousness of watching a CTS-V do what it does best out on one of the world's greatest road courses, we like this video because it makes mention of the BMW M5 and Mercedes-Benz E63 AMG – two vehicles that inspired Cadillac to raise the bar for its own sport sedan. Give credit where credit is due, after all. Still, we like stiff competition, and you can watch Cadillac's latest ad spot for yourself after the jump.

[Source: Cadillac via YouTube]



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  • 49 Comments
      • 4 Years Ago
      I checked a few pages of the autoblog search history and didn't see the story.

      The 2008 Chevrolet HHR SS did a lap time of 8:43:52. Thats better than the Cobalt SS and the Mini Cooper S and the Focus RS. This can't be right! BUT IT IS!
      • 4 Years Ago
      If i ever decide to buy an american sedan it will be a cadillac CTS-V for sure.
      • 4 Years Ago
      "How can you improve on 0-60 miles per hour in 3.9 seconds and a 'Ring run in just 7:59.32?"

      That's pretty easy, as far as I'm concerned. Have an A-pillar cover that does not literally FALL OFF in the showroom. The performance credentials seem limitless; why not have an interior to match? This was not some beat-up, and abused CTS-V I checked out. It was a new CTS-V at the dealership with an A-pillar cover completely detached from the top and hanging on for dear life on the bottom. A car in this price range should not have an interior that falls apart in the showroom.
      • 4 Years Ago
      G M is finally making awesome cars.
      • 4 Years Ago
      " How can you improve on ... a 'Ring run in just 7:59.32? We're eager to find out."

      Ask Nissan. Or buy a GTR ...
      • 4 Years Ago
      Bravo.
      • 4 Years Ago
      While the CTS-V may be fast, and a bargain for the performance, I'm pretty sure the Panamera Turbo beat it's Nurburgring time, so Caddy's claim that it's the fastest production sedan in the world is a white lie to say the least. And the commercial could have been edited much better, and failed at showcasing even a glimpse of the exhilaration one would feel if they actually ran the 'Ring in 7:59 in person, which I would think should be the point of such an advertisement... Watching the ZR-1 run the 'Ring solely from the dash-cam a couple years back was a whole lot more fun. All of this jerky-zoomy editing took away from any proper sense of speed... So why people get goosebumps when watching this is beyond me.
      • 4 Years Ago
      Nice car, yes? But standard of the world? Not even close.

      DTS or Phantom?
      STS or Continental?
      CTS or Rapide?
      XTS or SLS AMG?
        • 4 Years Ago
        Is BMW really the ultimate driving machine? Slogans always stretch the truth to convey an idea or feeling.
        • 4 Years Ago
        @KeatMP

        This is my point - Cadillac makes a terrific $45,000 car. But if THAT is the market you choose to compete in, you can't call yourself the Standard of the World. Back when Cadillac was the standard of the world, it was priced accordingly, and no one made excuses like "well sure, other cars are nicer, but the Cadillac is cheaper." Kia could use that line.
        • 4 Years Ago
        @KeatMP: Sorry, but regardless of the price there can be only one "fastest sedan in the world". If(!) AM Rapide is faster than it does not matter whether it costs 100 times more, it just means that CTS is not the fastest sedan in the world.
        Logic & facts >>> stars.
        • 4 Years Ago
        Cadillac with plenty of cash still in pocket vs your list.

        And still kick their ass.

        Choice is simple, just go fast, skip the smug.
      • 4 Years Ago
      I'll take 2 please.
      • 4 Years Ago
      Henry Leland would have loved it.
      • 4 Years Ago
      Love it...saw a CTS-V coupe the other day and it instantly grabs your attention. Hopefully the ATS will be as nice, and they make a real flagship above the XTS.
      • 4 Years Ago
      I drove a CTS-V last year and it blew my mind. It wasn't perfect, but
      the few complaints I had (with the stereo, the clutch and some of the
      interior trim) were extremely minor and otherwise it was a damn good
      car. I honestly liked it better than the AMG Mercedes or M BMWs that
      I've driven; even with the car's faults I'd still buy a CTS-V rather
      than an E63.

      Considering that I am probably the most fanatical Mercedes enthusiast
      on this website, for me to like a Cadillac enough to choose one over
      an E63 is one hell of an achievement in my book. Congratulations,
      Cadillac. This is the first time since the 1960s-if not earlier-that
      any of their products have been good enough to compete with the best
      from Europe, and the first time in my lifetime that their "Standard of
      the World" slogan can be taken seriously.
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