• Sep 3, 2010
Safety organizations and the District of West Vancouver, Canada are joining forces to build awareness about careful driving during the start of the school year. Thanks the work of the BCAA Traffic Safety Association, drivers motoring down 22nd Street in West Vancouver will be met with a 3D image of a girl chasing a ball across the street. No one is saying exactly how the tech works, but it's meant to be a wakeup call for drivers who may be distracted or otherwise not paying enough attention to their surroundings while driving near school zones.
The display will be installed for just one week and cost a princely total of $14,400 (USD) to operate. According to The Globe and Mail, drivers will be able to see that there is something on the road as they approach the 3D image. Once the vehicle reaches a certain point, the image of the child and her toy will appear. According to the BCAA Traffic Safety Association, September and October are the two months with the highest child fatalities, and this exercise should go well beyond the typical awareness campaign. Here's hoping it doesn't trigger any panic-braking induced accidents in the process.

[Source: The Globe and Mail]


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  • 30 Comments
      • 4 Years Ago
      Yeah this is crazy...

      Didn't anyone tell them the story about the boy whom cried wolf?

      Training people to ignore children in the street is a bad idea.
        • 4 Years Ago
        oh... someone posted almost exactly what I said already.

        Props to 1970 wagoneer I guess!

        Great minds think... er.. I foget the rest.
      • 4 Years Ago
      What will happen is people will get used to it, never sure of it, become de-sensitized towards it and will probably accelerate thru it for the hell of it because they are over it...then the day it IS real, the person won't bother braking. Some will probably say they werent sure if it were an illusion on all. We'll see how well things like this hold up in court as well.
      • 4 Years Ago
      Anonymous ,

      But West Vancouver Police love drinking and driving,in the past few years several crashed their cars (even un marked Police cruisers)...Also West Vancouver is a very stuck up place....I grew up their,and I own a BMW !! (no joke)

      Furthermore,now when I see a kid on the street I am not going to slow down because I will be trained to think its a hologram !!!! What a complete joke !!!!

      Vancouver is going crazy,they made bicycle lanes that cause serious tie-ups... for no joke...3 cyclists an hour !!!!! Store owners now have no customer parking (unreal)Far left Vancouver sucks !!! No wonder people are heading out to the Valley in droves !!!! Avoid crazy,nut job town Vancouver,complete dolts,running around with their nose stuck in the air,sniffing their holograms !!!!
        • 4 Years Ago
        You may have grown up there, but you certainly didn't graduate from school there. THERE. NOT THEIR !!!
      • 4 Years Ago
      like I've said pretty much every where - this country is circling the toilet. Ducman69 said it best this is what we are doing with money we DONT have to begin with?

      Following the logic of this holgram crap -- I should just grab a gun and go wave it in public to keep people on their toes about would be robbers.

      Whoever thought this up should be slapped - whoever approved the idea should never be allowed in office again.

      Yup I realize it's canada -- but even they pull a boner every now and then.
      • 4 Years Ago
      i can see it now, someone will panic, try to swerve to avoid this thing and actually hit a kid.
      • 4 Years Ago
      The United States has the highest debt to GDP ratio of any developed nation, unemployment is at 10% and rising, people are having to tighten their belts to make ends meet, and THIS is how our tax dollars are being spent? ARE YOU KIDDING ME?

      If anything, this is a potential road hazard.

      A massive waste of money that if anything will train people that desensitizes people to a child running out in the street. You want people to slow down? Park a squad car there.
        • 4 Years Ago
        ..not that this idea is any better...
        • 4 Years Ago
        If you had of noticed, this is being done in Vancouver, which is in BC, Canada.
        • 4 Years Ago
        LOL and the reason why there is a high debt ratio is because Americans are stupid just like you because this is in Canada, not the US. Good job though
      • 4 Years Ago
      I'll accept any attempt to "force" Vancouver and lower mainland drivers into driving safe. The lower mainland has the worst drivers I've ever encountered on the road ANYWHERE. Sit on the road side in a construction zone and watch people whip by doing 130k in an 80k zone. Our roads have become lawless because we have next to zero police coverage. People drive like brainless moron's because there's a moral deficit amongst the common masses. No sense of right and wrong. "I'll get away with it as long as I can".
      • 4 Years Ago
      FYI- West Vancouver is one of the top 3 most affluent city/town/neighborhood in Canada, and the most affluent(richest) in BC, Canada. So what if they throw around a small 14k or so, they have more than enough in the bank (from wealthy tax payers etc.).
      • 4 Years Ago
      Cry Wolf, be careful, kids. Especially if you're a blond girl.
      • 4 Years Ago
      I actually live on 20th St in West Van, I'm definitely going to be checking this out in the next week.
      • 4 Years Ago
      Has the city not heard about the story of the boy who cried wolf? If they start putting a bunch of false children in the street, no one will stop when there are real children in the street!
        • 4 Years Ago
        Wouldn't be a bad idea if it were paired up with a billboard or sign illustrating the point.

        Personally, I wish typical outreach and awareness programs utilized creative advertising more often. The low quality, crappily-produced TV spots don't really get people's attention.
        • 4 Years Ago
        This is a hollow argument that reminds me of anti ABS, anti ESP anti safety belts, anti child booster seats campaigners who say that people would feel more safe and, hence, drive recklesly and thus more people die which would be the fault of the device in question. What a load of crap....
      • 4 Years Ago
      This will be like target practice for some people.
        • 4 Years Ago
        Who will be the first to burn rubber over her?
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