• Sep 2nd 2010 at 11:01AM
  • 71
2011 Chevrolet Cruze – Click above for high-res image gallery

Even with the impending launch of the Volt later in the Fall, the Chevrolet Cruze may be the biggest vehicle General Motors will launch in the U.S. this year. The reason is money. The Cruze should make some of it, while the Volt and its pricey development and battery packs likely won't for a long time.

The Cruze looks pretty good to us, but we know that the new sedan will only be successful if it is properly launched and marketed. So how do you best show off a refined interior, 10 standard airbags and more hip- and shoulder-room than the top sellers in the class? Automotive News reports that The General will ask its 3,000 dealers to purchase a Toyota Corolla and a Honda Civic so Bowtie shoppers can compare and contrast the newest Chevrolet against the C-Segment stalwarts from Japan.

Since the Cruze is all-new in the U.S. market and both the Civic and Corolla are a bit long-in-the-tooth, we're thinking the Chevy will win more than its fair share of buyers, but we'd like to see Chevy stores step up to the challenge of the Mazda3, as well. Perhaps the bigger challenge, though, will be to get customers who would traditionally buy a Honda or Toyota to shop at a Chevy store in the first place. GM plans to officially launch the Cruze in late September.

Photos by Zach Bowman / Copyright ©2010 AOL

[Source: Automotive News – sub. req.]

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    • 1 Second Ago
      • 4 Years Ago
      They should put a Focus in there when it comes out too. Oh wait, scratch that. They should definitely NOT do that.
      • 4 Years Ago
      Its a fatal blow for Hyundai since they want his car being compared even with
      Astors, maybach and bentleys. Cars companys know who is who and they Know
      who are Honda and Toyota.
      • 4 Years Ago
      Perhaps they can put a residual value sign on each car as well. Then people will definitely buy the Civic, even though they probably would anyway. The "Big 3" are really the new kids in the small car playground based on years of neglecting the segment. It's going to take time to catch up - they need more that one generation of competitive product to do so.
        • 4 Years Ago
        *Imaginary couple at dealer*: "So this new Chevy Cruze has finally matched the fuel economy of a 5 year old Civic? And the civic has significantly better residual value, and has been top rated in dependability year after year? No kidding! *Drives to Honda dealer*
      • 4 Years Ago
      Two very long in the tooth competitors? Good call
      • 4 Years Ago
      I own a 2010 Chevrolet Cruze, it's an automatic with sunroof and leather, or what passes for leather anyway. The car is driven a lot on rough South American streets and with 10,000 Kilometers in 4 months I consider that at $16,000 its a great deal. its bigger and more comfortable than the Asian offerings, has more standard features and looks better in my opinion. I´m 5'10 and the seats are very comfortable and there is plenty of leg room in the back for adults, unlike the Volvo S60 I also drive

      The trunk is roomy enough for my wheelchair and thats an issue for more and more people.

      I do have an issue with the 6 speed transmission, the shifting points are rather iffy and the computer gets confused too much. In the city the milage is not what I expected but it does very well on the highway and with the tiptronic engaged, its fun to push hard once in a while. It has pretty even balance tending to oversteer as is common in front wheel drives. in the States this car will come with different engines and color options that we don´t get here.

      If what has happened with this car in Chile is any indication, the sales for this car will surprise a lot of people. We had to get on a 2 month waiting list to get ours.
      • 4 Years Ago
      At least at a local dealership where they sell both Chevorlet, Toyota, and Suzuki all on one lot, they'll have an easy time for a comparison shop. When I was there to buy a car, I first got into a Chevy Malibu (new), then into a Suzuki SX4 (new) and a Toyota Matrix (new) but I then settled for my Mazda 3 (used).
      • 4 Years Ago
      "more hip- and shoulder-room than the top sellers in the class"

      So GM is targeting the "larger customer". Maybe they should be more blatant and just put it in the XXXL and up corner of Walmart.
      • 4 Years Ago
      Looks wise the Cruze looks better than the Civic and Corolla.
      • 4 Years Ago
      GM = gluttons for punishment, or severely deluded into thinking they've really changed a thing.

      • 4 Years Ago
      I look forward to seeing these compared in showrooms. The big sell towards imports (for me) has been the generally well-constructed tactile feel of the interiors. In a Honda Civic especially, the design isn't mind-blowing but every button, control, knob and switch has been thought out and is built to exacting standards - I never felt this in the Cobalt. Here's hoping they've figured out people DO notice these things, and incorporated it into the Cruze.
      • 4 Years Ago
      What for? To tell people how they copied the back of the JDM Civic and the front of a Corolla in a rebadged Daewoo?
        • 4 Years Ago
        You'd be closer to the truth to say Daewoo sells a version of this global, Opel-engineered car than to try and throw mud on it with the Daewoo name. Daewoo did do some of the styling work, and nicely done at that, and sells the Euro-market version under its own name, but the bits that really matter are very closely aligned with the new-model Astra, esp in the North American version of the Cruze.

        This model is very appealing, and could make a big splash in the compact market. We'll soon find out.
        • 4 Years Ago

        Surely it was a mistake! ;)

        No, I don't think the America public at large is at all familiar with/aware of the new Focus. :)
        • 4 Years Ago
        How convenient that they left the Ford Focus off of that list.

        Wonder why...
        • 4 Years Ago
        Now is that what they taught you in clown school.
        • 4 Years Ago
        Since you put it that way, yes.

        I mean, the people who bought Civics and Corollas make no bones about the fact their ride started out copied straight from European and American vehicles of the time.
      • 4 Years Ago
      What I want to see is what happens when the next Focus hits the market. Chevy better get busy while they can.
        • 4 Years Ago
        I'm willing to bet that since the Cruze has been around in other markets for a while now, it will be do for a refresh in those markets before the US's and Chevy will simultaneously refresh it in the US to get it on the same cycle as the rest of the planet.
        But that meas to us, it will seem like the Cruze will get accelerated refresh a couple years from now, and about a year after the new Focus comes out.
        That doesn't mean that the refresh will make it better than the Focus, but then again, in reality, we don't really know if the new Focus will better than this Cruze.
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