• Sep 2nd 2010 at 6:59PM
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Coda Sedan – Click above for high-res image gallery

Hawai'i is an appealing place to operate and drive electric vehicles (EVs) for four main reasons: range anxiety isn't a huge issue, there are a lot of eco-minded citizens there (some of whom have spending money), gasoline costs an arm and a leg compared to most of the rest of the U.S., and there is a lot of solar energy potential. Of course, this all means that more than one company has announced it would like to sell and promote EVs there, like Phoenix and Better Place, and some estimates are that there will be 10,000 EVs in the islands by 2015. The latest company to try and get into the game is Coda, which announced today it will launch the Coda Sedan in Hawai'i in the third quarter of 2011.

The Sedan will be available to both fleet and regular buyers in Hawai'i, and Governor Linda Lingle said in a statement that having another EV option is important to reducing the amount of oil the state uses every year (most of which comes from Malaysia – PDF):
Coda Automotive's all-electric vehicle is another important addition to Hawai'i's efforts to transition to a clean energy economy. The State of Hawai'i recognizes new electric vehicle technology and the electrification of the transportation sector will play a critical role in helping Hawai'i reduce its dependency on the use of fossil fuels and achieving our 70 percent clean energy goal by 2030.
This is all fine and good, but neither Better Place nor Phoenix are offering cars in a Honolulu dealership just yet. Will Coda beat them to it? We'll find out in around 12 months. Oh, and what's the story with the first electric car in Hawai'i? It's right here.



[Source: Coda Automotive]

PRESS RELEASE

CODA AUTOMOTIVE TO LAUNCH THE ALL-ELECTRIC CODA SEDAN IN HAWAI'I IN 2011

HONOLULU, HI., September 2, 2010– CODA Automotive, a privately held American company that designs, manufactures and sells all-electric vehicles and battery systems for transportation and utility related applications, today announced its intent to distribute the CODA Sedan to consumer and fleet customers in Hawai'i in the third quarter of 2011.

The CODA Sedan will be one of the first affordably priced, all-electric vehicles on the road in the U.S. when CODA begins limited deliveries at the end of 2010. The CODA Sedan is a four-door, five-passenger car, powered by an all-electric drive system, including a CODA-designed 33.8 kWh Lithium-ion battery system with 40 percent more usable energy that any electric vehicle in its class. CODA's proprietary battery management and thermal management systems keep the battery within a specified temperature range which enhances safety and durability, and allows for a consistent and dependable range of up to 120 miles across all U.S. weather conditions.

"CODA Automotive's all-electric vehicle is another important addition to Hawai'i's efforts to transition to a clean energy economy," said Governor Linda Lingle. "The State of Hawai'i recognizes new electric vehicle technology and the electrification of the transportation sector will play a critical role in helping Hawai'i reduce its dependency on the use of fossil fuels and achieving our 70 percent clean energy goal by 2030."

Under the Hawai'i Clean Energy Initiative launched by Governor Lingle and the U.S. Department of Energy in 2008, Hawai'i's vision is to have clean energy account for 70 percent of its total energy needs by 2030.

"The government and leadership of Hawai'i has clearly demonstrated that they are aggressively supporting the adoption of all-electric vehicles through their rebate program and commitment to developing charging infrastructure," said Kevin Czinger, President and CEO, CODA Automotive. "We look forward to bringing relief to the people in the State of Hawai'i who are accustomed to traditionally high gas prices and are confident the CODA Sedan will meet all of their day-to-day driving needs."

Over 100,000 miles of use, each CODA Sedan will result in an average CO2 savings of 21.8 tons relative to a 25 MPG internal combustion engine-based car.

CODA Automotive executives are participating in the Asia-Pacific Clean Energy Summit (August 30 – September 2) at the Hawai'i Convention Center.

About CODA Automotive: Headquartered in Santa Monica, Calif., CODA Automotive™ is working to reduce dependence on oil and is leading the way to a cleaner future through advanced battery systems for its 100 percent electric car, other electric vehicle manufacturers and utility applications such as wind power storage. CODA is working in a smart, interdependent way with more than 30 leading global technology and manufacturing companies across four continents to quickly and efficiently bring electric drive technology to market. Through its exclusive battery system joint venture with Lishen Power Battery, Lio Energy Systems, CODA is also a large-scale producer of power battery systems for transportation and utility applications. CODA is slated to begin limited deliveries of its all-electric car in the fourth quarter of this year (2010). The CODA™ Sedan is a five-passenger, mid-size car with full rear seating and trunk space that is designed to meet American drivers' daily transportation needs without using an ounce of gasoline. For more information, please visit www.codaautomotive.com
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    • 1 Second Ago
  • 9 Comments
      • 5 Years Ago
      #5 Sharpie -
      Scam is not a nice term.

      I'll just give my amateur opinion that their vehicle looks like some kind of 90's econobox, I can't figure out who their market could possibly be except maybe government agencies (and we know where their heads are - when spending our money).
      and their technology is - ??? - well it is just a conversion.
      The car is made in china, no matter what you do to it once it gets to SoCal.
      A profit at $XXk (can't quote cause it's not official) when their basic components like batteries, drive, and charger cost over $XXk?
      Doesn't seem like a business model that I'd invest in, butt . . .
      • 5 Years Ago
      I've had the opportunity to see the CODA car up close at their Santa Monica CA office....it still needs a lot of work!!! ("Not Ready For Prime-Time" comes to mind)

      The CODA product is "over-priced" when compared to the next wave of electric cars (Nissan Leaf, BMW, Chevy Volt, etc.) ...personally, I don't think that America is ready for a Chinese car....CODA has not addressed how their service is going to be handled.

      From what I can see by dealing with several of the company personel over the past few months, it looks like the CODA executive team is waiting for the company to be bought by "Deep Pockets Corp." so that they can cash out and walk away wealthy.
        • 5 Years Ago
        Beavis- Nissan is building 50,000 Leafs in 2011, 200,000 in 2012 and 250,000 in 2013... And that isn't even counting the other Nissan/Renault vehicles that will top 550,000 in 2013 with current production capacity under construction.

        I wouldn't call that limited production. Coda comes nowhere close to those production numbers.
        IamXD
        • 5 Years Ago
        I think socal is right on the money.

        Our firm looked at a possible investment in Coda but the management team there is definitely focused on the big cash out. Which ordinarily is okay for us, but they are too focused on it and not on building a stable company that deep pockets corp would want to buy. It's all about "we only need to sell x number of cars to be profitable" not here's how we build a great product that someone else can run with.

        Miles himself may be an old dude, but the leadership team is all goldman sachs dudes and they don't think they can ever be wealthy enough.

        It completely matters where it's assembled, because those are the jobs that the assembly supports. Toyota builds cars in the US and yes profits go overseas but the jobs are here. What good is it if the profits come here, to a select few, and the jobs are in China?

        I'm in full support of Nissan, Tesla and the like, but Coda is a scam pure and simple...

        • 5 Years Ago
        socalguy you seem to jump to conclusions pretty fast.

        You may criticize the car for its looks and styling but the "next" wave of electric cars is not here yet. Coda is going against the Leaf and Volt both of which are limited production.

        How can you say it's overpriced when they haven't announced price? The executive seems to be quite wealthy already and Miles is quite old, I doubt they want to "walk away wealthy" by selling to deep pocket co.

        Just because a car is assembled in China doesn't mean it's Chinese. GM, Chrysler and Ford assemble cars in Canada and Mexico, yet you are buying an American car. Toyota assembles in Turkey too, yet you are buying a Japanese car. Daimler assembles the A class in Hungary but it's still a German car.
        What matters is engineering and QC, if they can deliver then it won't matter where the car is assembled.

      • 5 Years Ago
      Here's another advantage of Hawaii from the perspective of battery cars: Hawaii has very stable temperatures, which helps battery life. The mean high/lows are 26/19C in January and 30/23C in September.

      http://www.climatetemp.info/hawaii/
      • 5 Years Ago
      Hawaii makes sense for electric cars from a range standpoint, but that state gets most of its electricity from burning oil. In this case, an electric car will not save any imported oil nor reduce pollution unless the owner has his own solar or wind setup.
        • 5 Years Ago
        Well, Hawaii is making major investments in wind and solar electricity generation. EVs will complement that investment since the EVs can soak up the extra electricity when those sources are generating extra power.

        So it makes sense to get EVs going in parallel with the renewable electricity system deployment.
        • 5 Years Ago
        Yeah, with around 85% of Hawaii's electricity generated from oil, EV's are really not going to help:
        http://www.history.rochester.edu/class/hawaii/home.htm

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