• Aug 31, 2010
2011 Maybach Range – Click above for high-res image gallery

We've all but assumed Maybach was a goner. With the economic downturn and sales hovering around the 300-unit mark annually, Mercedes-Benz' rebadged uber-lux brand makes a hard business case for itself. However, Automobile reports that Maybach may be down, but it's not out, and a range of new products are on the way.

With the S-Class due to be replaced in 2012, the range-topping Benz will offer up its revised platform for five new Maybach models. The standard 57 and 62 will benefit from upgraded sheet metal, interiors and electronics, while a CLS-like four-door "coupe" will be added to the line-up along with the oft-rumored long-wheelbase convertible – a sort of mash-up between the 62 Laundaulet and Mercedes' Ocean Drive concept from 2007.

Despite M-B's ongoing issues with CAFE standards, motivation will continue to be provided by the same 6.0-liter V12 powering current Maybachs, although horsepower is expected to rise, torque output could crest 850 pound-feet and Mercedes' seven-speed automatic will be part of the package.

More intriguingly, Automobile says that with the new transmission, an electric motor could be fitted, boosting output by 20 hp and allowing the massive sled to drive in full electric mode for up to 10 miles. There's also talk of a new nine-speed automatic transmission being fitted and fuel economy rising by around 25% – so figure around a 2-3 mpg improvement for both the 545-hp and 630-hp versions.

In order for Maybach to survive, it has to be more than just a reworked S-Class and to that end, an insider told Automobile that future models will be "jewels on wheels and at last worthy of the brand." We shall see...

[Source: Automobile]

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    • 1 Second Ago
      • 4 Years Ago

      But who am I to say so, I don't have enough money to buy one.

      Seems money can distort your vision.
      • 4 Years Ago
      A hybrid version will elevate the already irrelevant Maybach to absurdity.
      • 4 Years Ago
      I think the Merc boys need to talk to Mullaly about winding down a brand. They have 2 that are on life support, and only Smart has a future.
      • 4 Years Ago
      Call me crazy, I like the Maybach brand and see future in it.

      Their current cars are ugly, but man are they well made, modern and ultra-luxurious. I like that much better than RR's vintage inspired interiors with 3 sq miles of wood and crystal cups.
      • 4 Years Ago
      They need to differentiate this from the s-class more.

      Update the exterior so it doesn't look like a cheap tacky S-class fake, it's not classic it's just crap, get rid of that awful two tone colouring as well.

      Offer something no one else does at the moment no one with that much money to spend on a car would buy this over a Rolls, while some of this might be down to name the main reason is they're just better, hell even an S-class or a Range rover beats these cars for a fraction of the price, just wait till the Galliber arrives.

      Build the damn Excelero! They could slap a massive engine and have it compete with the Veyron or use a smaller one and have it compete with Bentley/Aston/Lambo.

      They need to kick out the people in charge, who sound like they've been in charge since Wilhelm and Bismark were in ruling.
      • 4 Years Ago
      Don't forget Mercedes' contract with Aston Martin. Next Maybachs will be designed by Aston Martin.
      • 4 Years Ago
      Maybe they should bring back the Pullman name.A s600 Pullman would be better than a Maybach.
      • 4 Years Ago
      Can we just stop the pointless hybrid crap already? If you really cared about the environment you wouldnt drive a maybach.
        • 4 Years Ago
        The Maybach Hybrid; when you want to spend $200k, but don't want to appear insensitive.
        • 4 Years Ago
        Maybachs are stupid limos put on the market to suck money from the pockets of anyone dumb enough to spend on one. what's sad is that an S550 or S600 is a far better vehicle for the price - to use as a Limo. They cost over $150,000 less and come fully loaded with a better interior than the Maybach, which is just an upscale S500 with a dated interior style.
      • 4 Years Ago
      If the brand is doing so horribly why doesnt MB just fold it and say release a trim level called Maybach? They are just rebadged Merc's anyways right?
        • 4 Years Ago
        I have seen Maybachs in person - ugly long-wheelbase S-Class road-blimps
        • 4 Years Ago
        They do look like an S Class from afar but when you get up close they are HUGE. It's like a Rolls Royce in that they are always way bigger than they look in pictures.
        • 4 Years Ago
        The brand already exists, so at this point shutting it down as it's own division and selling it as a Mercedes trim level would cost more than simply coming out with a new Maybach based on the 2012 S-Class

        Hopefully this new Maybach will be more successful in capturing that "uber-luxury" aura that Rolls Royce does so well.
      • 4 Years Ago
      How many of these do they plan on selling? Enough to put a dent in MB's CAFE numbers?

      I saw a guy driving one of these the other day with no one in the back. I guess no one told him these cars are designed more for the back seat occupants than the driver.
      • 4 Years Ago
      hello to all,

      the problem with maybach is that for the money they charge, you are not in something special.

      take the new brabus ibusiness for example. at least you are getting a custom interior that is far more luxurious than any maybach. and for less money.

      unless you want a land yacht, you are really wasting your money. daimler-benz should know better than that.

      • 4 Years Ago
      It needs all that 850 ft-lbs of torque in order to move this massive land yacht around.
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