• Aug 30, 2010
2011 Suzuki Swift – Click above for high-res image gallery

The on-again, off-again plans to bring the Suzuki Swift to the U.S. have been thwarted yet again as the automaker fleshes out its global product plans with its new partners at Volkswagen.

According to Autoweek, the recently redesigned Swift – due to go on sale in Europe and Japan later this year – was nearly federalized for the U.S. and set to arrive Stateside this fall. But after VW gobbled up a 20% stake in Suzuki, the two automakers delayed the launch to analyze product strategy, align resources and, according to Steve Younan, Suzuk American's head of product development and business development, "get some indication of where they may have found some efficiencies in platform development and powertrain development."

However, the Swift's passport to the U.S. may not have been stamped because of something as simple as pricing. Suzuki was determining the Swift's MSRP when the VW deal went through, stalling the launch in the process, and the combination of a rising yen and recent reduction in Suzuki's U.S. marketing budget are also to blame for the delay.

If the Swift does get the greenlight for the U.S., expect it to arrive in the summer of 2011... maybe.



[Source: Autoweek]


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  • 26 Comments
      • 4 Years Ago
      Is it me, or should car companies make sure cars that are currently being advertised are actually available?
      • 4 Years Ago
      I'm I the only one seeing that this car look exactly like a cross between a Kia SOUL side profile from roof line and a Nissan Versa overall?

        • 4 Years Ago
        Yeah except for the fact that the Swift has had that same basic profile and design since 2002 when it first appeared as the Suzuki Concept S, years before either the Kia Soul or the Nissan Versa. So I guess to be accurate, one would say that the Kia Soul and the Nissan Versa look have similar features to the Suzuki Swift, the original.
        • 4 Years Ago
        You mirrored my thoughts precisely. Spot on.
      • 4 Years Ago
      Sell the Skoda Yeti as the Suzuki Samurai and it will sell like hotcakes.
        • 4 Years Ago
        Or just lift the embargo and let Skoda sell directly to the U.S. No, wait, if you let Superbs hit American shores, they'll never sell another Passat again.
      • 4 Years Ago
      Sorry, but I think Suzuki waited too long to bring this dated model over. The Fiat 500 and Ford Fiesta would eat it for lunch, never mind the fact Suzuki has almost zero brand awareness in the US anymore, as far as cars are concerned. I think the days are numbered for Suzuki auto sales and that they will disappear a la Isuzu. You do remember them, don't you?
      • 4 Years Ago
      Given Suzuki's lack of a strong foothold in the US market I'm not sure it will sell too well to start with.

      Still, it is by all means a nice hatch for those looking for no frills, reasonable transportation.
        • 4 Years Ago
        I'm not sure about the "no frills" comment - having owned a Swift in Japan and another country, they're in the same market as any other manufacturer and produce things to the same level as Toyota or Nissan.

        That said, I would agree with a lot of the other people: whomever is running Suzuki US seems to have a very clear picture of how to kill a brand. Their US market choices in the last 5 years have been bizarre, to say the least, and delaying the Swift is yet another strong move in the same tradition.

        I look at the model options available outside the US, engine configurations, etc and I simply weep that such a good car company could be so mis-handled in the US.
        • 4 Years Ago
        It's funny you say that considering the amount of recent Suzukis (actually Daewoos) I've seen during my trip.
        • 4 Years Ago
        But yeah I'm aware of their bottom line (sales wise).

        ... Yeah sorry about this mess of a reply.
      • 4 Years Ago
      A Swift with a VW TDI engine would be great.
      • 4 Years Ago
      You could say, they can't bring the Swift over anymore Swift-ly.
      **places pinky thoughtfully next to the corner of your mouth**
      • 4 Years Ago
      They should hurry up before the fiesta is really here.
      • 4 Years Ago
      Test-driving a 2010 SX4 AWD hatch was pretty nice. It's the only cheap AWD vehicle capable of hauling 2-3 people on the market right now. Plus it's "real" Suzuki. That little car had great road manners and little to knock for a $15k car. The only downside is abysmal fuel economy. But hey, it's a $15k AWD hatchback based on the overseas Swift. That DNA showed up on the test drive over twisty, hilly rural roads.

      Now get a "city" car over here ASAP! You already have the cheap AWD market Subaru abandoned...
      • 4 Years Ago

      Or maybe VW just doesn't want to have a competitor for it's hatches (as stated) or maybe they want to have a clear picture on how it will effect the big SEDAN picture that VW sees as it's salvation in the US market.......

      Look everyone!!!! VW is building Toyota-esque cars!!! Come on down and buy them - you are just Americans (the ones who dug VW out after WWII, bought their cars and got them going) and don't care about model selection, engines, or handling.

      Here's a prediction - VW is going to fail in it's goal to take-over Toyota globally, and they'll trash the US market and traditional VW owners in the process by providing boring products that they see US VW drivers as wanting. VW Europe is arrogant when it comes to their thoughts about what we need and are capable of appreciating.
        • 4 Years Ago
        That's not a prediction -- that's a summarization of the past 20 years.
      • 4 Years Ago
      "get some indication of where they may have found some efficiencies in platform development and powertrain development."

      What a complete line of BS
      ...Platform development would relate to a new car that isn't even out yet. This Swift is already done - it was just waiting for final pricing and was nearly federalized. You aren't going to drastically change a vehicle after you federalize it.

      I think either VW is going to kill the Swift in America (possibly for fear of competing with it's upcoming small cars like the Polo), or maybe Suzuki is pulling out of North America altogether. Maybe any future Suzuki offerings will simply be rebadged as a VW and use their much, much larger dealer network and stronger name.
        • 4 Years Ago
        Agreed.

        VW is going to be Suzuki's "product strategy" analyst??? HAHAHAHA! Like VW knows WTH they are even doing themselves in the USA!

        My condolences to Suzuki. I was hoping for a 3-door sport Swift. :(
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