• Aug 30th 2010 at 10:23AM
  • 61
Mazda Shinari Concept – Click above for high-res image gallery

With the departure of Laurens van den Acker to Renault, Mazda's loved or loathed Nagare design language has been dispatched, and in its place is a new designer (Ikuo Maeda) a new theme, a new concept and a new name: Kodo.

Set to debut at the Paris Motor Show later this month, the Shinari concept is our first glimpse at the future of Mazda styling. The four-door design exercise evolves the Nagare theme into a more cohesive and – dare we say – production-ready form, toning down the massive grin currently found on the Mazda3 and other models, while incorporating new aluminum accents that are expected to proliferate through Mazda's future products.

Until the Paris show, these leaked image are all we have to go on, but judging by the hit-or-miss nature of Nagare, we like what we're seeing thus far. And if you're wondering, "Kodo" translates roughly to "soul of motion."




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    • 1 Second Ago
  • 61 Comments
      • 4 Years Ago
      Slap a Mazda 9 tag on it and manufacture it!

      The front end reminds me of recent Jaguars and, yeah, I see some Fisker Karma in the roof line...maybe even a little Aston Martin Rapide. Who cares? It looks great.

      Give it a powerplant and performance worthy of its appearance and I will bring my wallet to the showroom. The market for cars in the segment is outrageously boring right now. Bring it on, Mazda!!
      • 4 Years Ago
      This should at least translate better to production cars than their last design language.
      Babette
      • 4 Years Ago
      My new Mazda Miata is my third red Mazda. I keep returning because they are reliable and incredibly low maintenance. However, I do not agree with those people who are trashing the "Mazda grin." I call it a smile, and I find it very friendly. It reflects the warmth and vibrance of the car, and always makes me smile, too.
      • 4 Years Ago
      Good surfaces, should work well for future Mazdas. I'm most interested in seeing this language in sports cars, where broader shoulders should really bring it to life.

      One caveat: this could make the next MX5/Miata look a lot like the Z4 if they aren't creative. If Mazda really is eyeing the CC/CLS genre, this wouldn't be a bad way of doing it.
      • 4 Years Ago

      RX-X ?
      • 4 Years Ago
      Much better, and less jolly. The infamous grin has not grown on me at all. In fact, the more I see it, the less I like it.
      • 4 Years Ago
      With a grille that big, I'm still not sure if using the Kodo language would be an improvement over the Nagare when it comes to redesigning the goofy looking Mazda3.

      Don't get me wrong; I think it looks nice. I'm just saying though, I really hope that Mazda doesn't screw up in incorporating the language into their future cars like they did most recently.
      • 4 Years Ago
      It is about time. Mazda needed a new design language almost as badly as Acura does.

      It looks like it can be well applied to the 3, 6, and really their entire line.

      Maybe I will be willing to replace my 3 with the next gen model.
      • 4 Years Ago
      If Tesla and Fisker where to join companies together theirs would look very much like this. I see alot of Tesla Model-s and the Fisker Karma in this Mazda with abit of XJ flare
      • 4 Years Ago
      I will take this design over the crazy open mouthed grin any day.

      Why hate on it not being original? Is anyone complaining that the Tesla looks like a Lotus?

      This reminds me more of a next gen Rx8 than a Mazda6.
      • 4 Years Ago
      Hopefully Mazda fixes the upcoming Mazda 5 so that it not only has AWD, but has this design language instead of the very short lived nagere styling.
      • 4 Years Ago
      Tesla Model S or Fisker Karma*
        • 4 Years Ago
        Or what the new CLS should have been
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