• Aug 27, 2010

Volkswagen Amarok - Click above for high-res image gallery

We'll say it once again, with feeling (aka, italics): The Volkswagen Amarok is not coming to the United States. If you want one, we're sorry. Vee-Dub simply doesn't think there are enough of you waiting in the wings with cash-in-hand ready to take the fateful trip down to your local dealership. And it's probably right.

After all, the Amarok wouldn't likely sell for less money than a well-equipped and V8-powered full-size pickup truck from one of America's three specialists in the field, and its admittedly attractive specifications probably wouldn't mean it would be more useful to the average Joe, either. Those that really want that torquey little diesel engine (and are willing to pay for it) wouldn't amount to enough sales to make it worthwhile to VW.

Finally, Brazil media relations manager Gilberto dos Santos tells Inside Line that the General Pacheco manufacturing plant in Argentina is slated to be at full capacity churning out about 100,000 units annually, which is the expected demand in the markets the truck is already slated for. That said, if you're feeling slighted, feel free to voice your opinion to your local dealer.



[Source: Inside Line]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 49 Comments
      Keith
      • 3 Years Ago
      Doesn't help to tell your dealer. They still can't seem to get it through to the VW Mother Ship, that the cars they already bring to the US would do even better if they brought the diesel models that they already make for other markets, over here for everyone to enjoy. I have lusted after a CC since they were introduced, but getting one in a TDI in the US is never going to happen because they don't listen to their customers. Never mind that, but imagine how hard it would be to get a manual transmission! It's probably just as good that they don't bring the Amarok here, because they would probably also omit the manual transmission for the US market, as all auto manufacturers seem prone to doing.
      Spoofles
      • 3 Years Ago
      Toyota and Nissan seem to have done well enough in the US. A reasonably priced midsize with a TDI would sell like mad at 5$ a gallon for gas.
      Jaime Mazzola
      • 1 Year Ago
      You guys are rediculous! we need diesels in the USA. I am one person among many that would trade my 2010 F150 for this truck because we need mpg's in trucks. COME ON VW! whats the problem??? you are taking the wrong advice from the wrong people. Here is one sale that is the books. Im sure you can find another 99,999 more.
      • 4 Years Ago
      Great looking VW truck but for my money I would end up with a Ford or GM. Now is a good time to buy American goods and keep our auto workers employeed.
      • 4 Years Ago
      Of course, Ford & Chevy RULE THE USA BABY

      • 4 Years Ago
      Something tells me they'd have more takers for a quality truck like this than they had for a stupid re-badged Chrysler minivan.
      • 4 Years Ago
      VW vehicles almost always list for more than the competition. Compare the Passat to any American sedan or those from Japan, or the Golf to similar cars from Japan or Korea, or the Touareg to the similar sized American SUV's - German cars are almost always more expensive but that doesn't stop them from selling in the US. VW's logic is flawed if they think that truck with the fit and finish of a VW, handling of a German car, and efficiency of a diesel would not do well even at $30k.
      • 4 Years Ago
      With the huge success and record sales numbers of the Explorer Sport Trac, Honda Ridgeline and Subaru Baja I'm not exactly surprised by this. People who really need a pickup buy a pickup. People that don't seem to like having a third row of seats or more internal storage and go for that. The "not quite" solution never seems to work out.

      I would love to see some of the Australian "utes" here, too, but I don't think that's going to happen.

      And what I would most dearly love is if all of the first world (or heck, let's just pick the EU and the US to get it going) could come together and agree on emissions and crash standards, so this costly approval process could be set aside. Also it would let those of us who like to shift our own gears not be oppressed by the lazy majority of Americans who can't (or don't) want to.
        • 4 Years Ago
        You may want to rephrase that, Jason. The first generation Sport Trac sold quite well, it was good for a small pickup. Thesecond generation model was a failure, because it was too big-perhaps too similar to the full-size F-series. I was turned off by that truck, too.
      cbadkreuznach
      • 1 Year Ago
      Many auto parts dealers would welcome a single cab volkswagen truck and senior males also. Many people in America ,who has large vehicle, already having problem parking their large vehicles in a parking lot. Majority are breaking the Law, mostly large Trucks. when their vehicle is stick out past the parking lot lines, into the line of traffic. Anybody wanting to get some quick money. Just drive through a parking lot and spot the vehicle that sticking out from the parking lot lines. Run into to it, beacause their vehcile is sticking out in the line of traffic. Easy money. Walmart is a starting point.
      • 4 Years Ago
      It's too bad we're not allowed to import our own (new) vehicles into the US any more. I hear that individuals were allowed a "personal import" at one point in time but if memory serves me right, that loophole was closed more than 30 years ago. And I think it had something to do with Mercedes-Benz complaining about the 'excessive' number of gray imports.

      There are a few vehicles I'd really like to have that simply aren't sold here. I'd be willing to purchase one across the pond and bring it back over here if there just wasn't so much red tape involved.
      • 4 Years Ago
      Well, they are correct in presuming the Amarok would not sell decently at full-size p/u prices. But VW should be smart enough to devise a production scheme that allowed a lower price.
        • 4 Years Ago
        @ axio:

        The "affordability" isn't for the buyer, it's for the manufacturer's cost of producing, marketing and supporting the vehicle if sold in North America.

        Dealers sales and mechanics have to be trained, supply chains have to be established, transportation lines created, advertisements have to be created etc. It costs a lot to bring something like this to market. The projection is that this vehicle wouldn't sell well enough to devote all of those resources, not to mention taking the place of a better selling, higher profit margin Jetta or Golf on a dealer's floor plan.


        that being said - I like the proportions, powerplants and the styling. I just wouldn't pay more than about $25K for a small truck optioned with cloth seats, cruise, a/c, power locks/windows, keyless and a decent stereo. That may sound a little minimalistic to some, and too much to others, but that's what I'm looking for in a vehicle.
        • 4 Years Ago
        German price
        bmw e92 base m3 $55,400 MSRP
        • 4 Years Ago
        maybe they did, because they continued using casting molds designed in 1929
        • 4 Years Ago
        a car made in germany, german wages, german quality, the biggest technology exporter on earth.
        taken from ...
        http://www.bmw.de/de/de/newvehicles/_shared/pdf/pricelist/M3_pricelist.pdf
        and
        http://www.bmwusa.com/standard/content/vehicles/2010/m/default.aspx

        pretty much all automakers loose money on the US market.
        because for the 'most' wealthiest' people on earth everything is too expensive.
        cheap arses

        omg, this coment system
        • 4 Years Ago
        If they are using all their Brazilian capacity (i.e. selling everything they can make right in Brazil) then it makes little sense for them to bring it to the US. And it would make even less sense to try building it here with presumably low US volumes... especially when they don't already have the factories in place in the US.

        While it's a shame, I could see VW's side of things - especially when you consider how loyal p/u owners usually are to the Detroit car makers.

        What I don't get, however, is why the heck hasn't Detroit stepped up and updated their ancient offerings. They could build a small p/u at a cheaper (even if only a little) price than a full-size because they already have the factories here. They would also probably sell them in much higher volumes than VW could ever dream of.

        I simply see this as a wasted opportunity... and I think when finally one of the Detroit automakers wakes up and sees the gaping hole in their lineup, they are going to have a decent hit on their hands if the vehicle is made and marketed right.

        Of all the car makers, I actually see Dodge/Ram being the first one to fill this hole in the market.
        • 4 Years Ago
        @axio.matik

        the answer is very simple, the big3 from detroit aren't making much profit on cars made for the US market, huge trucks and v8 powered cars.

        bmw e92 base m3 55.798,32€ - 66.400,–€(including vat)
        • 4 Years Ago
        Ehm... The Amarok IS a full-size pickup. It's nearly exactly the same size as a 2004 F-150. It's definitely not Ranger sized.
        • 4 Years Ago
        How can it be affordable enough in South America, but not in the US where incomes are much higher?
      • 4 Years Ago
      What's the point of building a short bed pickup truck? If I'm going to put up with the trade offs of owning a truck I at least want to be able to haul a sheet of plywood.
        • 4 Years Ago
        Over 50% of pick up trucks sold are the crew cabs with their under 6 foot beds. Theres alot of people who dont give a damn about about the whole 4x8 foot thing. Besides when you gotta haul an foot sheet of plywood, drop the gate on a short bed and you have about 6 a half feet sitting flat. Rachet strap it down and put a red flag on it. Problem solved.
    • Load More Comments