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Audi A4 TDI – Click above for a high-res image gallery

Audi U.S.A's chief marketing officer, Scott Keogh, revealed the company's diesel dreams in a recent interview with Green Car Advisor. Keogh unveiled that Audi expects to, "more than double our existing diesel portfolio in the next year or so" and added that the TDI engine is "definitely a part of the growth and success we're having in the [U.S.] marketplace." Though Keogh would not disclose which models would come packing the TDI powerplant, Audi spokesman Brad Stertz did suggest that the company is "looking at the possibility of TDI for the A8, A6 and A4" contingent upon Audi successfully "working through packaging of the TDI equipment in different models, emissions, and other regulatory testing."

Audi's commitment to add more diesel models comes after the company admitted that sales of both the A3 and Q7 TDI have substantially exceeded expectations. Keogh noted that the TDI model represent 50 percent of overall A3 sales and nearly 40 percent of Q7 sales. For Audi, the success of the diesel was unexpected but welcoming and, as Keogh stated:
Diesel business growth has been 100 percent incremental. These numbers are way beyond our expectations. Generally the types of buyers coming into diesel are younger than our gasoline buyers too. And these are generally people with higher household incomes [than gasoline customers], and equipping cars more richly.
It's a win-win situation for Audi. If the company can build more diesel models, it will lure in younger buyers who are apt to spend more per vehicle than average. Of course, this would mean even more money in Audi's pocket.




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  • 8 Comments
      • 4 Years Ago
      Diesel wagon please!
      • 4 Years Ago
      I wish there were a manual A3 diesel. It makes no sense to me that the manual is available in the gas version, but not with the diesel. Especially since the Jetta diesel (same platform, same engine) comes with the manual.
        • 4 Years Ago
        Amen! Audi is definitely on the right track, but please give us 6-sp manual tranny with our Quattro!!!!

        I'll take an A4 Avant Quattro 2.0 TDI with 6-sp manual, please... while you are at it, send us the Allroad.
        • 4 Years Ago
        I wish there was a quattro A3 TDI. That would probably push me over the edge to buy one.

        We can probably be sure that the A4 TDI would be quattro though if they go with the 3.0L TDI since that's a lot of torque to push through the front wheels only. Heck, I'd like to see them offer both a 2.0 TDI A4(FWD) as well as a 3.0L TDI (quattro) version.
      • 4 Years Ago
      They should put it in the Q5 for sure. A4 probably. A8 definitely not (they just don't sell enough to make two models).
        • 4 Years Ago
        I would be all over a A4 TDI. Just took my daughter's 09 Jetta for a road trip and over several mountain passes still got over 45 MPG. Seldom had to shift out of 6th gear on the grades, and the acceleration up the grades was outstanding. I would trade in my 06 Jetta (gas) in a heartbeat, except VW has decontented the Jetta too much for me. The Audi would give me all the toys and luxury I want.

        Now if they can just get algae biodiesel to market at a reasonable cost...
      • 4 Years Ago
      Surprise !

      I wish a few other manufacturers besides the germans would dip their toe in the water.

      I mean, just what mythology is this "american's don't like diesels" story built on anyway and how old is it?

      There are scant few modern diesels available here as everyday rides.
      And all of them sell in numbers which outstrip marketing predictions in big ways.

      How long before other manufacturers start looking at those stories rather than what americans did decades ago with previous technology in previous circumstances?
      • 4 Years Ago
      Hooray! More diesels from other manufacturers as well please! There is strong interest from younger consumers! I'm glad manufacturers are finally realizing we do not have the same anti-diesel feelings that baby boomers do.