• Aug 25, 2010
2011 Nissan Quest in new ad campaign – Click above to watch video after the jump

We do love our car commercials. Oftentimes, marketing departments and ad agencies simply have a way of distilling everything we love about cars, trucks, SUVs and yes, even CUVs into easily-digestible snippets of video. Nissan has just rolled out a new collection of four ads under the Innovation for All banner, each focusing on the company's commitment to new ideas, designs and products.

If you look closely, you may even spy the next-generation Nissan Quest lurking among the quick cuts in the first ad. Judging from what we've seen, it looks like the company's minivan will be awfully similar to the Japanese-market Elgrand that Nissan debuted not so long ago.

In addition to the tech-centric commercial, Nissan is touting the fact that its vehicles have had brake override systems since 2004, ribbing rival Toyota and underscoring the company's commitment to safety at the same time. As you may recall, legislators have called for brake-override protection to be mandatory on all new cars in the wake of the Toyota unintended acceleration fiasco. Hit the jump to take a look at the spots for yourself.

[Source: Nissan]









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    • 1 Second Ago
  • 35 Comments
      • 4 Years Ago
      So I guess Tom Hanks is the new voice of Nissan now?
      • 4 Years Ago
      Very clever spots! I enjoyed the 'Baby' and 'Kidzilla' the most.
      • 4 Years Ago
      The new 2011 Quest looks MUCH nicer then the Honda Odyssey or Toyota Vienna...
      • 4 Years Ago
      -> Why no GT-R on any of the "Innovation" ad? It deserves to be there, as the car who kicked almost everyone's butts!
      • 4 Years Ago
      Man, almost anything can look good in black. Let's just wait until we get a better look at the car. I think there was a preview of it and I thought it was ok. I can definitely see the ford fusion like front now.

      The baby and the kid killing hotwheel were the best commercials imo.
      • 4 Years Ago
      looks like a hearse
      • 4 Years Ago
      Thanks Rich, I sit corrected
      • 4 Years Ago
      Hate the tag line "Innovation for All". Too much a ripoff of the bad "Excellence for All" thing GM did.
        • 4 Years Ago
        I beg to differ, between the five Nissan/Infiniti vehicles we have at our house we have over 800,000 miles and all are on the original engines and transmissions running great. In fact one of them is now making nearly three times the factory power output and holding up great!
      • 4 Years Ago
      From what I have seen, I kind of like (read: don't completely hate) the new Quest. I rented a Caravan on vacation with the family, and it reinforced to me how intensely practical yet profoundly soulless driving a minivan is.

      And I don't expect a 7-seater sports car. I just think minivans should embrace their utilitarianism instead of trying to hide it (I'm looking at you, Mercedes R-class...)

      Square, with a boxy exuberance. I can dig that. From the side, though, the nose has an almost Volvo-like sweep to my eye. Not sure I like that part, though, mixed with the straight window lines and square back end...
      • 4 Years Ago
      Brake override, eh? So, you push on the accelerator and it overrides the brake? Or do they mean "throttle override" activated by the brake?

      You have to wonder what good a throttle override will do when the fool behind the wheel isn't even touching the brake pedal...
      • 4 Years Ago
      Glad to see Nissan has brought back the "Four Door Sports Car" idea in the "baby" commercial.

      I don't like the looks of the new Quest. It looks like a Japanese Ford Flex.
      • 4 Years Ago
      Interesting...no sign of the Cube (or Sentra) in any of these ads...maybe those come later, but I'd have expected Cube in the first one. Don't know why Nissan does so little to evidence GT-R "DNA" in their other cars, but maybe there isn't really a whole lot of it, or perhaps that car's just not relevant to Quest, Juke, Cube, Sentra, Altima or even Maxima buyers. (It's probably more relevant to Infiniti buyers, in a way.)

      Not a bad tagline (now that Chevrolet abandoned their similar one...wonder what would have happened if they hadn't), but innovation is becoming a weak word. It simply means the introduction of new things, which implies that it's something the innovator actually invented. Turbos? Notsomuch. Keyless starting, the first item in the first ad, was a Mercedes-Benz innovation, for example (and you can unlock and lock a Benz from your iPhone now, too, though no climate control yet). And I don't know that the 370Z is "accessible to anyone," starting around $35,000. But hey, 30% soda bottle seats! I'm just not sure Nissan has such a great record of innovation (or perception thereof) that they can convincingly hang the whole brand on it.

      Still, it's marketing, and as campaigns go, at least it has a friendly and confident voice for the brand, so maybe it will keep people thinking about Nissan in a year that they have little that's new except niche products (Leaf and Juke).
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