• Aug 25, 2010
Alfa Romeo Spyder concept by Pininfarina – Click above for high-res image gallery

Fiat is a few months away from awarding 200 Fiat-branded retail outlets to select Chrysler dealers. The first vehicle those new stores will sell will be the Fiat 500, and there won't be any Chrysler, Dodge or Jeep-branded models in sight. But that doesn't mean Fiat will have those dealerships to themselves for very long.

According to Automotive News, company CEO Sergio Marchionne announced at an event in Toledo, Ohio that those Fiat stores will also sell Alfa Romeo vehicles by late 2012. Marchionne has already announced that the first Alfa to hit North American shores will be the Giulia sedan and wagon, followed at some point by a midsize SUV, a subcompact, a hatchback and even a roadster. That's a lot of Alfa, and the Italian automaker will need all of those models to be at least moderately successful if it has any shot at reaching its lofty goal of 500,000 Alfa Romeo sales by 2014.

Before we get to 2012 and the return of Alfa Romeo on our shores, we need to get a clearer picture of what Fiat's plans are for the U.S. AN reports that the Fiat forecast will clear up soon, as the Turin, Italy-based automaker plans to educate Chrysler dealers during an August 30th briefing.



[Source: Automotive News – Sub. Req.]


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  • 41 Comments
      • 4 Years Ago
      Some of the world's most beautiful cars and women come from Italy.
      • 4 Years Ago
      Beautiful car. Looks like it could be the new Honda S2000 to me if you changed the Alpha grill.
      • 4 Years Ago
      I just don't think we are talking "pure" Alfa. I think the Alfas under consideration will come here, be completely restyled and re-engineered and sold as Dodges and Jeeps and perhaps a Chrysler in there too. When Marchionne spoke of re-badged Chryslers/Dodges manufactured here and sold in Europe as Lancias and Fiats he said "don't worry how I badge these cars in Europe". I believe he fully sees these European derivatives as Chryslers. I bet the same holds true for Alfas. I think he will consider them "Alfas" in Chrysler garb...Under the skin they both translate into economy of scale, jobs in their respective countries and profits for Fiat and Chrysler on both sides of the Atlantic.
      I don't believe his plan will be able to support too much product as outlined for at least a decade.
      .
      • 4 Years Ago
      The S2000 wish it looked this good. Shoot any Honda wishes! I would be interested in checking out an Alfa.
      • 4 Years Ago
      not sure about italy car quality.
      • 4 Years Ago
      Absolutely beautiful car, too bad it won't look like that when / if it hits the US.
      • 4 Years Ago
      I love the styling of this car, except the front. It looks like a buck-toothed gopher to me!
      http://www.apollocinema.com/oscars/images/gopher.jpg
      • 4 Years Ago
      This is great news. The only better news will be what vehicles actually come over.

      With North American laws differing from European in regards to safety more so then anything - will this make it's way over? Or will we be stuck with boring cars like we are from every other foreign automaker?
      • 4 Years Ago
      At least we know the food is good lol! Hopefully they will not be problem prone vehicles. That is the last thing Chrysler needs right now!
      • 4 Years Ago
      Very big Alfa fan but very worried about quality and depreciation.
      • 4 Years Ago
      Yes im happy that Alfa Romeo is coming to the U.S. again. Also i would like to see the fiat grand punto abarth here also with the evo version
      • 4 Years Ago
      Very excited to see Alfa hit our shores.
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