• Aug 24th 2010 at 7:06PM
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Japan's Nikkan Kogyo newspaper reports that Toyota's hybrid production plans for 2011 may fall well short of the company's targeted one million units. The report, drawing information from an unidentified source who is closely entwined with Toyota's production process, states that company recently released its hybrid plans to major suppliers and the anticipated production for 2011 was pegged at 740,000 units.

Whereas most automakers would be ecstatic if they could produce and sell 740,000 hybrids per year, Toyota would not. 740,000 units amounts to a seven percent rise over this year's anticipated hybrid sales and a 48-percent increase over the company's reported numbers for 2009, but, it is 26 percent short of Toyota's targeted goal of one million hybrids a year. A Toyota spokesman said that the company does not discuss future production plans and we're cautious believing the unidentified source this time around. Just days ago, Toyota announced that it would spend millions to retool a Japanese plant to ramp up hybrid production numbers and the company has frequently reported increasing sales of hybrid models, which suggests that one million is certainly within reach next year. Additionally, tightening emissions standards across the globe lead us to believe that Toyota will continue to sell more hybrids year after year.

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    • 1 Second Ago
      • 5 Years Ago
      This of course raises the question, has the hybrid market reached a saturation point, if only temporarily?

      The combination of the economy, continued low gas prices in the US, the entrenchment of diesels in Europe and demand not at critical mass in China, India and similar. Add to that the higher upfront cost of hybrids and the higher to repair/maintain costs.
      • 5 Years Ago
      Anyone aware of the recession that is not going away and any great rate of speed? People don't buy new cars if they are unemployed, or their neighbor is unemployed. Cutting back on production is only reasonable.
      • 5 Years Ago
      If they want to cut petrol consumption and associated pollution of air and water and soil, then hybrid is not the solution. Hybrid cut 5% gas consumption of 1 % of cars and it's due mainly of the state subsidies in u.s.a and japan. This is not serious. And hybrids amount only to cars, no big trucks, airplanes, boats or electrical stations. It's a complete unsustainable technology proposed by folks like chris m and autobloggreen owners. What it take to displace petrol products and associated wars, criminality of bankers and lawmakers and car compagnies, pollutions, taxes, petrol costs, biosphere destructions, stephen harper political carreer, engine detonation and bad timing and complicated and innefective transmission is free, available, fresh and packaged at 10 000 p.s.i gazeous hydrogen for new and old cars, trucks, airplanes, trains, boats and electric stations.
        • 5 Years Ago
        "Hybrid cut 5% gas consumption"
        Don't lie when making your case, however incoherent it is.

        Do your homework, go to fueleconomy.gov, and show us any hybrid variant that only reduces gas consumption 5%. Every time I've looked the hybrid reduces gas consumption between 20-35% compared with the closest comparable non-hybrid version (unless there's a diesel option).
      • 5 Years Ago
      I take it this means we won't be seeing the extension of HSD to many more models this year, as I had hoped.

      I was really hoping to see the FT-CH show up (and deliver 60mpg, and cost $19k).
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