• Aug 24, 2010
There's no question that Wolfgang Bernhard is well liked by the boys at Daimler. In fact, rumor has it that he's currently being groomed (for the second time, actually) to take the reins at Daimler's Mercedes-Benz automotive unit. If you believe the rumors, the only real question is when Bernhard will take over from current head Dieter Zetsche.

Reports filtering out of Germany had suggested that the changeover would take place sooner rather than later. Daimler, though, is denying those rumors, calling them "fictional and without foundation." In February of 2010, Bernhard was promoted to lead production and purchasing at Mercedes. At the same time, Zetsche's contract was extended to 2013.

It would seem that, if the 49-year-old Bernhard is going to take the helm at Mercedes-Benz at all, it's not going to happen until 2013 at the earliest. Is it too early to start hoping for an AMB-branded Tomahawk motorcycle?

[Source: Automotive News – Sub. Req'd]


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    • 1 Second Ago
  • 7 Comments
      • 4 Years Ago
      AMG - you mean.
        • 4 Years Ago
        he could've meant just MB, though i doubt it....the dude looks like a certain Austrian robot I know...
      • 4 Years Ago
      The Tomahawk was cool due to the Viper motor. Which is not a Daimler product.
      • 4 Years Ago
      That would really make me mad if Bernhard took over. Zetsche has worked extremely hard to right the ship at Mercedes. Their cars are once again a pillar of quality when they were total crap less than five years ago. That is the fruit of Zetsche's back to basics commitment. Bernhard is more committed to wow than substance, which is exactly the wrong direction for the brand at this time.
        • 4 Years Ago
        Bernhard repaired the major quality issues at VW when he was there, so I would cut him a little more slack.

        Albeit Zetsche has done a very good job and its not time for him to go yet, either.

      • 4 Years Ago
      I will also add that Bernard is very good, but unless he gets the top job he quits. Thats where the pressure is coming from to pre-maturely replace Zetsche in my opinion.

      He's done this at a few Companies, including Mercedes Benz and Chrysler (twice).

      At Chrysler he was (along with Zetsche) behind the Dodge Tomahawk, the Chrysler ME-412, the HEMI and many other things...UNTIL Jurgen Schrempp screamed at them to stop making Chrysler look so good.

      Which in-turn got him fired and Zetsche hired! Bernard went on to run VW....
      • 4 Years Ago
      goodbye tobias, hello oskar schindler.