• Aug 23, 2010
Fisker Karma ad – Click above to watch video after the jump

Our own Sebastian Blanco played Nostradamus on this one, predicting that Fisker's retention of Lambesis as its ad agency of record would turn into sexified commercials. Nevermind the fact that a kindergartner could have figured that out, Blanco is the one who delivered – and so did Lambesis.

The last Fisker commercial was driving shots and useless malarkey. The new ad is legs and painted nails, mood lighting and water, some plugging and unplugging, a couple of donuts and an ice cube. That's how you want your plug-in hybrids, isn't it? Then go get it in the spot after the jump. Now stay tuned while Blanco tells us when the Karma will really go on sale...

[Source: Fisker]




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    • 1 Second Ago
  • 21 Comments
      Oscar
      • 4 Years Ago
      If they would have used an invisible chimp, it might have been sexy
      • 4 Years Ago
      Well done - the car and the ad.
      • 4 Years Ago
      They're gonna rename it the "Fisker Karma FOREVER".
      • 4 Years Ago
      The car is about a foot too long, and the ad was poorly produced. Otherwise, however, this was pure... uh... meh.
      • 4 Years Ago
      Sadly they still haven't fixed that abortion of a grill. Mercifully however, the ad agency has seen to it that said grill doesn't appear in enough frames to scar the retinas of any viewers. Every other angle on that car is dead sexy though.
        dowell
        • 4 Years Ago
        the grill is an abortion?
        • 4 Years Ago
        Couldn't agree more. The grille is terrible. It doesn't just deter from the rest of the design, it outright ruins it. "Distinctive" is good so long as it's attractive-- this is anything but.
      • 4 Years Ago
      I so hope they do well, such a beautiful car.
        • 4 Years Ago
        If only the marketing was as clever or well thought out as the design itself. That ad was a ham-handed mess of mis-marketing.

        Selling it on "getting you hot not, the planet", then using a tagline like "Pure Driving Passion" (cliche) makes zero sense. Which is it? A green car or a drivers' car? You can't have both in advertising and these guys are *clearly* rookies of the worst kind...

      T/A
      • 4 Years Ago
      I got the new name: Fisker Karma Sutra!
      • 4 Years Ago
      Nice enough, but I would rather drop the cash on the Tesla Model S.

      Agree with other comments on the grill..... tragic.
      • 4 Years Ago
      How fantastically insulting to the consumer's intelligence! Is the car so lame that they have to use overt sexual overtones to get people interested in it?? Losers...
      • 4 Years Ago
      Should have been a 30 sec. ad
      • 4 Years Ago
      The entire commercial is too dark. What are they hiding?
      • 4 Years Ago
      @40-sec, the windows are post-tinted to hide the male test driver.

      Still a nice commercial, and a beautiful car without the need of the music and nice legs.
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