• Aug 23rd 2010 at 12:59PM
  • 57
According to Automotive News Europe, Volkswagen is keen on continuing its hungry, hungry hippo march through the automotive world. The report says that the German manufacturing giant has its eye on snapping up Alfa Romeo, even though parent-company Fiat has no intention of turning the brand loose.
The news comes courtesy of two unnamed, high-ranking VW officials who claim that the company has developed a serious taste for Italian as of late. Meanwhile, a similarly shadowy figure in the upper echelons of the Fiat kingdom says that Fiat won't sell Alfa Romeo to the Germans.

While the two companies appear to be drawing lines in the sand, Fiat has said that it wants Alfa Romeo to become a world-class luxury manufacturer. That includes selling upwards of 500,000 units per year by 2014 – nearly five times what the company managed to move in 2009.

So why does VW want Alfa Romeo? Nabbing the brand would be an easy way to help the carmaker in its quest to take down Toyota as the world's number one automaker. Dipping into the Alfa Romeo stable would also give VW access to a wealth of new front-engine, front-wheel-drive chassis options as well.

[Source: Automotive News Europe]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 57 Comments
      • 5 Years Ago
      Doubtful.
      • 5 Years Ago
      I'm a VW/Audi fan, but I hope that they cannot take over Alfa Romeo.

      Alfa needs to remain Italian, it speaks through their design and engines...

      As for reliability etc, things have improved a lot over the past few years. I'm eagerly awaiting for the return of the brand to the US market...

      As one person once told me, if you are a car person you need to own a Alfa in your lifetime...
        • 5 Years Ago
        these Gm engines has been dropped lately away,,,these are not used anymore
      • 5 Years Ago
      This here is a piece of news that makes no sense at all and has NO credibility whatsoever. The reasons for the purchase are non-existent, Alfa has absolutely no platforms that VW needs, or doesn't have an equivalent of. Probably if they needed a RWD platform for some reason, but then again, there are no RWD alfas, except 8C, which shares a platform with maserati and ferrari. This would be like FIAT buying seat for their platforms and engines... Absolutely ridiculous. VW already has a luxury brand, it is called AUDI and sells a little over 1 mil cars a year, something that alfa will likely never do, even if their ambitious plans come true. Even if SEAT isn't the most successful VW brand, it still sells a lot more cars than alfa, and thinking that they are gonna ditch seat and buy alfa instead is just wild speculation based on nothing but thin air.
        • 5 Years Ago
        Ah, and the point was that VW needed alfa for their platforms, which is of course nonsense, alfa has no platform of its own, all their cars are based on Fiat platforms, and VW group has a pretty competitive platform in every segment of the market already, while alfa is still looking for a RWD platform for their next big car. Seems like the best they can come up with is use the chrysler 300C platform, and it really has no advantages to the platform used on the new A7 and upcoming A6. Hence the comment that buying alfa for their platforms is like buyng seat for their platforms, which are nonexistent. There is no possible way that Fiat will sell them licenses for platforms and engines when both are competing in the same market segments in europe and soon in the US.
        • 5 Years Ago
        I am not saying seat has something on alfa, somebody else mentioned before that because SEAT was not doing so well, VW was looking to buy alfa and ditch SEAT. And besides, alfa may have great history and all, but their current lineup is not that much different from SEAT's, they have Mito, which is the same size as an ibiza, albeit a bit more upmarket, guilietta is the same class as the leon, and the 159 is pretty much in the same class as A4, and seat is building the previous gen A4 in spain. So yeah, i don't really see the great sportiness of alfa, especially when seat has things like the Leon Cupra R. Audi may be big in china, but last i heard BMW and Mercedes were building cars in china for the chinese market, including special long-wheel base versions of 5 series and E class. So maybe if you have some numbers on Audi, BMW and Benz sales in china, you can quote them here and not make stupid assumptions about who is selling what. Audi overtook BMW in germany a few years back, and that's a fact. Besides, how the hell is alfa considered a sports brand and audi not, when the sportiest car from alfa anyone can buy is a brera with a V6 engine, and audi has TT-RS, R8 V10, and RS4 and so on? And where is alfa in motorsports lately, while auid has won like 10 of the last Le Mans 24 races? What planet are you living on? Which decades did alfa beat BMW? In the 60s? Alfa fans have been waiting for a revival since forever, while BMW and Audi have been making steady progress in sales and line-up development, and there is no indication of slowing down, while alfa's predictions of 500 000 sales a year are just a wet dream, with no prospect of even coming true, even if they make it to the US market, again.
        • 5 Years Ago
        Where on earth is a Seat comparable to an Alfa Romeo ?

        As for Audi it's building numbers in China, but in no other place in the world is considered a sporty brand, wannabes may think it is but the Market prefers BMWs by far. And as for the Alfa's they have the heritage, the brand and the essence to beat BMWs (as the have done for decades) should someone spend serious money on marketing.

        This isn't a rumor, it's a heads up. VW is trying to put the pressure on Fiat, so that Alfisti may take the news better. Imho VW has nothing to offer to Alfa but mediocricy and Magazine Bribes (Goverment brides etc)
      • 5 Years Ago
      VW has plenty of front engine FWD chassis options in their stable, why would this make sense?
        • 5 Years Ago
        May not be a huge factor, but when Alfa comes back to the united states it will compete against VW. Besides vw I can't think of another mid-range euro company in the u.s.
        • 5 Years Ago
        Seat was to be VW's sporty, sexy, Mediterranean brand... but never really panned out to be that way. Seat was close to getting canned.

        If you can't beat 'em, buy 'em.

        • 5 Years Ago
        My guess would be that VW is genuinely interested in Alfa's MultiAir technology. VW on the other side has a lot of experience in the areas of turbocharging and supercharging small engines. Adding MultiAir to that would strengthen their position in the small engine (0.8-1.6 litres) market and enhance their possibilities with range extenders. Though I doubt it would be a good thong for Alfa Romeo.
        • 5 Years Ago
        JayP - MultiAir belongs to Fiat, and they are using it in Alfa's because they own them. If Alfa were sold to VW, I highly doubt that engines, or even licensing them, would be included especially since Chrysler is getting MultiAir engines. VW would have to implant their own units
      • 3 Years Ago
      [blocked]
      • 5 Years Ago
      I guess noone commenting here actually knows what Alfa is to the automotive world.

      Silence! People are sleeping....
      • 5 Years Ago
      I think VW Group will purchase a controlling stake in Mazda in the near future ( Ford will sell its 11 % stake in Mazda very soon ), and if VW will buy Alfa Romeo they can use Mazda RWD platforms to build next 159 ( a sedan, coupe and cabrio designed by Giugiaro ) to compete with BMW 3 series and next Alfa Romeo Spider based on next Mazda MX5 to compete with BMW Z4 .
        • 5 Years Ago
        which RWD chassis would that be? the MX-5 is in no way suitable for a sedan platform. god help us all if the next gen miata is compromised from the ground up for sedan duty. theres a huge difference between a sports car and a 2 seat sedan platform with a removable roof. and the RX-8 has been more or less languishing for the past 5 years.

        which seems more likely? VAG building all new RWD chassis for alfa or re-engineering (badging) current VAG products but offering them in a exclusive shade of red.
      • 5 Years Ago
      As an Alfisto waiting for a modern spider for what seems an eternity, I might embrace the takeover if VW would make affordable Italian cars more than vaporware!
        • 5 Years Ago
        You'll just end up with a VW Eos with an Alfa Badge on it.
      • 5 Years Ago
      VW is going to find itself becoming like GM with to many brands. Maybe in five years we will see VW shedding brands off like GM and Ford did.

      VW should be spending money on innovation, not brand acquisition.
        • 5 Years Ago
        VW already has too many brands: VW, SEAT, Audi, Skoda, Lamborghini, Bentley, Bugatti, Porsche, etc. The last thing VW needs is yet another car brand.
        • 5 Years Ago
        @jared

        you realy don´t know how many brands they realy have.... the VAG includes over 180 companys... from car company´s over trucks company´s to bank and insurance companys to real estate bussines etc.... they are not GM, they are not so stupid to sell cars under price to fight it out vs the asian brands on the US market and die in that fight, thats the reason why they don´t want to be to big in the USA, all big seller in the USA run into big trouble during the global crisis including shining star Toyota... on the other hand the VAG made giant win´s even during the worst global crisis ...
      • 5 Years Ago
      It's confirmed-VW is becoming the new GM.

      How much longer before the empire comes crumbling down?
      • 5 Years Ago
      Best case scenario: see lamborghini

      Worst case scenario: vw golfs re-brandet as alfas

      Lately we only got Fiats re-branded as alfas, so there's not too much to loose for us alfa drivers.
        • 5 Years Ago
        Yeah, but at least they're still Italian, and they're still part Alfa. Count your blessings.
        • 5 Years Ago
        Best case is where VAG offers the same car as an Audi and a Lambo?
      • 5 Years Ago
      that would be the worst thing that could happen to alfa romeo...

      FIAT is already doing a very poor job in managing the company... but at least they have an ambitious plan for it... let's home they come thru... i want a new alfa pronto!
    • Load More Comments
    Share This Photo X