• Aug 23, 2010
India's Mahindra & Mahindra may be joining forces with South Korea's Ssangyong to share technology, costs and to create one of the biggest producers of SUVs in the world.

Ssangyong hasn't exactly had the best track record when it comes to foreign ownership. While China's SAIC Motor Group was at the helm, the South Korean automaker took a nose-dive that eventually led to bankruptcy, which is where the company is now. Earlier this month, Mahindra was picked as the preferred bidder for Ssangyong, though the principles involved in the transaction aren't willing to say how much Mahindra & Mahindra has offered for the sinking Korean company.

Back in 2004, SAIC purchased 49-percent of Ssangyong for $500 million, but was largely criticized for failing to invest enough in the partnership. Analysts typically point to the lack of investment as the main reason behind the venture's failure. Bloomberg reports that the Mahindra bid is somewhere in the $452 million range. Ssangyong has market value of $340 million.

[Source: Bloomberg]


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    • 1 Second Ago
  • 17 Comments
      • 4 Years Ago
      You guys laugh now but it's a very strategic move. Ssangyong knows technology and features, but doesn't know anything about quality (think late-70s Chrysler).

      Mahindra builds things that are as trick as a brick. You guys want your new, 90s Tacoma? Go to India and get a Mahindra.

      Together, they'll learn how to build reliable, competitive vehicles quickly. And if you doubt it, remember what you thought of Hyundai before MY2006. Just saying. Would any of you have bought a new Hyundai before the 2006 Sonata? And now look at 'em. They're the car it makes sense to buy if you like durability and value, but don't care about badges.
      • 4 Years Ago
      I give this three winters in the salt belt, max. The imports have always had a costly learning curve on this. I doubt this puppy will be any different.
      • 4 Years Ago
      they look ok from the pictures, but believe me guys (as we have them here in Australia) they are one of the ugliest utes (pick-ups) you will ever see in the metal
        • 4 Years Ago
        I agree it is not particularly attractive, but in this case I don't think that is a bad thing. When a company spends money purposely making a car ugly for the pure sake of making it different (Nissan Juke, Murano, Cube, etc) than that's really a bad thing.

        In this case, they did not intentionally make it ugly/different, this is just how it turned out due to lack of money invested in styling. They used the money they saved on styling to give the truck a small diesel engine at a reasonable price - a real rarity in the US. Personally, if I was buying a small truck and had a limited amount of money, I would want that money to go toward an efficient small diesel rather than beauty queen looks. I bet a lot of truck buyers would think the same. That is why I think it's acceptable that this truck doesn't look so great.

        All that being said, there is a sort of attractiveness to it's bare bones utilitarian look.
        • 4 Years Ago
        They look ok from the pictures?
        Ummh....if they are worse in real life, ugly has a new poster child.
      • 4 Years Ago
      Ohhhh! Perhaps there will be a variant of the truck that's styled like that dead-sexy Rodius.
      • 4 Years Ago
      Are they hoping that two wrongs will make a right or are they aiming to create the ugliest vehicles ever known to mankind? (Frankly Ssangyong was already there).
      • 4 Years Ago
      I have seen many items that didn't interest me on Autoblog, but this is the first time I have been moved to share the depths of my apathy: Whoopee s#it!
      • 4 Years Ago
      Are you guys kidding... you will be driving one of these in 10yrs... as most are driving the new Hyundais today in North America... biggest gainer of this recession.
      We will never learn...we only know one thing
      put a sticker on the back our cars that reads
      Out of Job yet .... blah blah blah.

      keep buying North American junk because we should... and the NA Automakers will never improve because fools like us buy our own junk.
      • 4 Years Ago
      "may be joining forces... to share technology"

      That shouldn't take long...
        • 4 Years Ago
        Here's our ox cart suspensio technology in exchange for your carburetor and manual window winder technologies.
      • 4 Years Ago
      Damn, that's one ugly truck!
      • 4 Years Ago
      man the Stavic, Actyon, and Rodius combined with Mahindra. Uglier than anything i've seen on any road, and i come from a third wolrd country.
      • 4 Years Ago
      This partnership could mean Ssangyoung has a chance to head to North America:

      http://www.motobullet.com/news.php?id=10369

      If the ugly hits our backyard, I say kill it with fire!
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