• Aug 20, 2010
The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after replacing him as the head of marketing at the Korean automaker. Perry is the fourth marketing executive chosen to run Chevrolet in the past 13 months.
Perry, 50, who spent 10 years at Hyundai in various positions, has left the Korean automaker effective immediately. Hyundai isn't yet prepared to name a successor to Perry, though we expect to hear something in the next couple weeks. Ewanick sounds pretty excited to have Perry working for him again, saying in the post-jump press release that Perry has a "unique ability to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand."

With Perry entering the fold at Chevy, someone had to move out, and that person is Jim Campbell. But while Campbell didn't get much of a chance at Chevy, he may have gotten a far more exciting job as he has been named vice president of GM's performance vehicles and motorsports unit. That doesn't sound like a demotion – or a bad gig – in our estimation.

[Sources: General Motors, Automotive News – sub. req.]
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DETROIT – Christopher J. Perry has been named vice president, Chevrolet marketing, effective immediately, joining the brand from Hyundai Motor America where he was vice president, marketing, General Motors U.S. Vice President of Marketing Joel Ewanick announced today.

"Chris brings 25 years of marketing experience – more than 20 years in the automotive industry - to the Chevrolet marketing position," Ewanick said. "I have worked with Chris in the past and know he will use his unique ability to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand."

Perry, 50, joined Hyundai in 2000 as the head of brand planning. While at Hyundai, he progressed through a variety of brand, marketing and advertising positions, before being named vice president, marketing communications in April, 2010.

Prior to joining Hyundai, Perry spent nearly 10 years at American Isuzu Motors, where he held a variety of marketing and advertising positions.

Perry replaces Jim Campbell, who is named vice president, Performance Vehicles and Motorsports. In his new assignment, Campbell will be responsible for integrating the engineering and marketing of performance versions of current production models, as well as all motorsports activities.

Before serving as vice president, Chevrolet marketing, Campbell, 46, led GM's Fleet and Commercial Operations. Prior to Fleet and Commercial, he held various positions in field sales, retail incentives, marketing and customer relationship management. He has broad experience with performance vehicles like Corvette and Camaro and has worked extensively across a variety of race series, including NASCAR, American Lemans Series and Grand Am Road Racing.

Campbell will report to Mark Reuss, president, GM North America, and Tom Stephens, vice chairman, Global Product Operations. Perry will report to Ewanick.


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    • 1 Second Ago
  • 14 Comments
      • 4 Years Ago
      They must be listening. I just posted a few days ago that GM needs to grab some top exec from Hyundai to emulate their corporate culture. Good move GM.
        • 4 Years Ago
        Why everbody want hyundai men? GM did it. Nissan did it. Toyota did it.
        GM should stop poaches Hyundai men.
        Get a other car guys from Toyota, Nissan, Honda, and other.
      • 4 Years Ago
      The most wanted executives in the auto industry are from Hyundai.
      They produce cars with the latest tecnology, better materials, more new models and hundreds in process , better warranties , sell his cars for hundres less and still
      they got records profits.
      • 4 Years Ago
      Another suit and tie....
      • 4 Years Ago
      Not just another suit and tie, Chris is a top-notch guy, with a great sense of humor, what's right & wrong and humility. The fact is that, in any industry, at that level, a suit and tie is a necessary "evil" (if that). I personally couldn't be happier for Chris to get the recognition that he deserves.
      • 4 Years Ago
      hmm... I think Hyundai can ally with GM.
      GM and Hyundai have R&D facilities in Korea and US.
      They can buy parts by group purchase. save R&D cost. share human resources.
      build next generation electronic vehicle standard together.
        • 4 Years Ago
        former hyundai executives working in GM now.
        In othe words, thesse executives know two companies.
        I think they can communiate easily.

        Currently, Japan dominate Hybrid and electronic car standard.
        If Korea and US. working together. They can save patent fee (which flow to Japan) at least.
      • 4 Years Ago
      Hyundai was once in the Little Leagues of car manufacturers. It now seems they are not only in the Big Leagues with product but with personnel. Or maybe they're a farm team of personnel for the other Big 6 ahead of them??
      • 4 Years Ago
      10 years is a long time to be working in marketing for one company ....... It's good to change company's to re-charge yourself. BUT move to Detroit...juk
      • 4 Years Ago
      Turbomonkey, go grab a couple of rotten bananas, climb a tree, and eat them.........
        • 4 Years Ago
        Well I guess we found a bad apple
      • 4 Years Ago
      Ronnie?!? Where have you been? LOL

      The resemblance IS a little uncanny...
      • 4 Years Ago
      Remember that marketing isn't just advertising. It's everything from dealing with customer complaints to figuring out what customers want in terms of standard features.

      Upgrading dealerships, in terms of appearance, offering work stations in waiting areas, and the like is a marketing issue.

      Hyundai has been doing things right for the last 5 to 10 years, and I would expect that GM's marketing will improve as Perry and Ewanick revamp things to be more like Hyundai.

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