- Aug 20, 2010
Fisker's new ad: Karma is "Designed to get you hot, not the planet"
Video spot for Fisker Karma – Click above to watch video after the jump
Fisker ran its first television ad back in May 2009, but that wasn't all that much to look at. Since then, the automotive start-up hired the independent advertising agency Lambesis as its agency of record. As we wrote when the partnership was announced this past February:
It's all come true. The new Fisker site is up, and a welcome video does indeed feature a beautiful model, um, interacting with the car by running ice cubes down its curvy lines. It kind of makes sense when you get to the best line in the ad, which says the Karma is "Designed to get you hot, not the planet." Check it out after the jump.If the company's clips are a sign of things to come, we expect we'll see leggy models draped over the Karma's already sexy curves in no time. Apart from advertisements, Lambesis will also redesign Fisker's corporate Web site, a project that should be done by this fall.
[Source: Fisker Automotive]