• Aug 20, 2010
Video spot for Fisker Karma – Click above to watch video after the jump

Fisker ran its first television ad back in May 2009, but that wasn't all that much to look at. Since then, the automotive start-up hired the independent advertising agency Lambesis as its agency of record. As we wrote when the partnership was announced this past February:
If the company's clips are a sign of things to come, we expect we'll see leggy models draped over the Karma's already sexy curves in no time. Apart from advertisements, Lambesis will also redesign Fisker's corporate Web site, a project that should be done by this fall.
It's all come true. The new Fisker site is up, and a welcome video does indeed feature a beautiful model, um, interacting with the car by running ice cubes down its curvy lines. It kind of makes sense when you get to the best line in the ad, which says the Karma is "Designed to get you hot, not the planet." Check it out after the jump.

[Source: Fisker Automotive]





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    • 1 Second Ago
  • 17 Comments
      • 4 Years Ago
      Can't we stop whining about the delivery date having moved up by about a year? It happens to almost every new car, but then we seem to take it for granted (or don't know, or don't care).

      I agree with Letstakeawalk that it is amazing what Fisker has achieved in such a short period of time. It takes major car companies at least as long to develop a new car, but they keep it under wraps until it is almost ready for production.

      Fisker had no choice but to show us the car - just a mock-up - already early 2008, three years before production could start, because it had to attract investors and customers.

      I made my $1000 deposit in Janaury 2008 and expect it to start paying off next March or April. Production of 100 pre-production cars has already started, so I think the start of commercial production in February is pretty firm now.
      • 4 Years Ago
      Im interrested to buy it, in canada. It might serve as an electrical generator for the house in case of an outtage. It should cost a lot, 400 h.p..
      • 4 Years Ago
      You know what would get people hotter than a flashy ad? A car that we can test drive, buy, and drive home in.
      • 4 Years Ago
      I'm so stupid, stupid, stupid, stupid, stupid.

      Darn me.

      For not winning the lotto yet. (so I can afford one of these!)
      • 4 Years Ago
      I will believe it when I see it in the showroom. Fisker, how about you plan it's release 10 years out and move the release date up for once instead of back...
      • 4 Years Ago
      By the time this thing comes out the poles would have melted, then they'll have to redesign it as a hybrid speedboat
        • 4 Years Ago
        There is no saving the poles from melting at this point. We just have to deal with our mess, oh well.
      • 4 Years Ago
      Was that a car commercial, or the opener to a new Bond movie.....
      • 4 Years Ago
      "Pure Driving Passion"? what does that mean?
      • 4 Years Ago
      I think I would have tried a more utopian image. emphasized the cleanliness, more matter of fact. strongly implying that all the other cars are primitive tech destroying everything but this one is not. smog over cities, black smoke from tail pipe, maybe a few republicans or all of them in a chamber being filled with exhaust fumes.. : )

      Obama can go too unless he promises to stop the wars immediately.
      • 4 Years Ago
      In case anyone's forgotten, the Fisker Karma was only announced in November of 2007.

      http://www.carbodydesign.com/archive/2007/11/14-fisker-hybrid-sedan-preview/

      It was unveiled at the Detroit Auto Show in 2008.

      http://www.carbodydesign.com/archive/2008/01/15-fisker-karma-concept/

      Sure they promised it to us by 2009, but anyone sane knew that was just crazy PR.

      You can't take a totally new concept - a plug-in hybrid - from a company that barely exists, with a non-existent (at the time) supply chain from drawing board to production in only two years.

      Henrik Fisker is on the verge of accomplishing a miracle, if he manages to get Fisker Karmas rolling of an assembly line before the end of this year.

      I'm proud to be a (very, very, minor) investor in this grand attempt to revolutionize the American auto industry.
        • 4 Years Ago
        "they stole their body style from Corvette"

        I'm not going to argue that the Karma and the Corvette have similar profiles, but you can't really dispute that BOTH are highly derivative of some classic 60's & 70's luxury/performance cars...
        Ferrari 250 GTO
        Lamborghini Muria
        Almost any Austin Martin
        Several Maserettis
        Even the 70's Corvette can find it's legacy in many new cars

        And it's not just the C5 and the Karma, look at the Ferrari 599, the new Austin Martins. They are all kissing cousins in the design department.

        All that makes a huge amount of sense, since the people who are wealthy enough to afford these cars, in many cases fell in love with fast cars as teenagers in the 60's and 70's. I can almost guarantee you that's part of the decision behind the Corvette too.

        And there's nothing wrong with that. I mean look at what happened to automotive styling in the 80's. When you're always trying to do something new and different, you eventually squeeze yourself out of things that actually look good.
        • 4 Years Ago
        Letstakeawalk said, "I'm proud to be a (very, very, minor) investor in this grand attempt to revolutionize the American auto industry."

        Why because they stole their body style from Corvette? They just followed the out lines of a C5 Corvette and added two doors. I do admit that is what makes it look impressive.
      • 4 Years Ago
      Shut up and build the car, Fisker. And if you want to get some press, just let someone test drive it. Enough of this vaporware.
        • 4 Years Ago
        "Shut up and build the car, Fisker."

        That's the point - Fisker hasn't said anything to get press, and the press is complaining... because Fisker is concentrating on production.
      • 4 Years Ago
      this car is beautiful... I'd buy this over a Tesla Model S if I were in a position to buy either and both were actually in existence...
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