- Aug 19, 2010
Reports: Phaeton coming back to the U.S... again *UPDATE
2011 Volkswagen Phaeton – Click above for high-res image gallery
This time, with feeling. According to both Bloomberg News and USA Today, Volkswagen is once again considering bringing the ill-fated Phaeton back to the U.S. market. The reasons behind the move are many, but center around VW's intention to triple its market share here in the land of the free by 2018. In order to do that, the company is planning on rolling out its luxury bruiser one more time, bolstered in part by the success Hyundai has seen with its Genesis sedan. Of course, that particular luxury cruiser doesn't cost anything close to the Phaeton's $85,000 MSRP – even the Korean automaker's forthcoming Equus range-topper will likely not command that sort of money – and its success in the U.S. remains as-yet unproven.
Bloomberg spoke with Juergen Borrmann, the director of the carmaker's Dresden facility. Borrmann said that the company is gunning for the U.S. and that by the time the model hits our parking lots, it will be completely reworked.
Consider us interested.
Supposedly, the American version will feature a slew of different engine choices compared to the cars currently on sale in Europe and China, as well as a significantly different interior materials. According to the report, our model will share very little with the next-generation car set to hit the market next month. Hey, if at first you don't succeed...
*Update: Volkswagen says that while it thinks that there are opportunities for the Phaeton in the U.S., right now no final decisions have been made. At the same time, the carmaker says that it is continually working with the Dresden plant to evaluate potential markets for the luxury sedan.
[Sources: Bloomberg News, USA Today]