Whoever is pulling the strings over at Kia's global marketing operations must love them some old school hip hop. Kia kicked off the urban vibe with its brilliant Soul commercial. The spot featured the marque's celebrated CGI hamsters and the classic Black Sheep track "The Choice is Yours," while poking fun at toasters on wheels like the Scion xB and the Nissan Cube. Good stuff, indeed.
Kia of Australia is going back even farther back with a one minute spot for the Sportage featuring the 1982 Grandmaster Melle Mel & The Furious Five hit "The Message." But instead of rocking some overplayed rodents, the ad folks Down Under put the Grandmaster and Scorpio in the car with the suburbanite dad who lip syncs along with the forefathers of rap. We think the commercial has something to do with the guys being close to the edge. Hit the jump to watch the commercial, then scroll down for the second "making of" video. Not quite as entertaining as hip-hopping hamsters, but it's one heck of a song to put in a commercial. Thanks to everyone for the tips!