Porsche Panamera Personalization Program – Click above for high-res image gallery

Anyone familiar with Porsche's options catalog knows that a nearly endless list of custom extras are available for the automaker's entire model range. However, Porsche is now offering something extra special for customers of its new four-door sedan. Dubbed the Porsche Panamera personalization program – try saying that three times fast – the PPPP incorporates styling and performance tweaks, depending on your taste (and budget).

The top-rung Panamera Turbo can now be had with a Powerkit package that uses two new turbochargers and revised engine mapping to offer 40 more horsepower and 37 more pound-feet of torque over the standard Turbo, totaling 540 and 553, respectively. What's more, the Powerkit treatment includes Porsche's Sport Chrono Turbo Package, and if the car is driven in Sport Plus mode, torque output is further increased to 590 lb-ft. That's a whole lot of twist. This Holy Grail of Panameras will sprint to 62 miles per hour in just 3.9 seconds on its way to a top speed of 190 mph, yet it still manages to keep the Turbo's EPA-rated city/highway fuel economy of 15/23 miles per gallon.

Available on the full Panamera range, however, is the Porsche's new Sport Design Package which includes a unique front fascia with wider air intakes, a new rear underbody apron incorporating a new diffuser and fins, different side skirts and 20-inch Panamera Sport wheels available in a range of colors. It certainly does a lot to beef up the sedan's appearance, and we're quite fond of the overall treatment.

In true Porsche fashion, these upgrades do come at quite a cost. The Panamera Turbo Powerkit retails for $21,730 (or, you know, the cost of a well-equipped Mazda3), and the Sport Design collection will set you back an additional $4,590. It's a pretty penny to pay for some added exclusivity, but for people in the Porsche-buying tax bracket, it's probably more affordable than you think. Hit the jump for the full details in Porsche's release and check out the highlights in our high-res gallery below.


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[Source: Porsche]
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Porsche Announces New Panamera Personalization Program

Available Porsche upgrades include a Panamera Turbo Powerkit, a Sport Design Package and 20-inch Panamera Sport Wheels


ATLANTA – Aug. 17, 2010 – In September Porsche will begin offering a Panamera Turbo Powerkit that increases engine output to 540 horsepower (standard is 500 horsepower). Other personalization upgrades include a Sport Design Package and the new 20-inch Panamera Sport wheels for the Panamera Turbo and the other Porsche V6- and V8-powered Panamera models.

The Panamera Turbo Powerkit features two new turbochargers with titanium aluminum turbines, and engine management has been adapted to provide a further improvement in engine response. Maximum torque rises to 750 Nm (compared to 700 Nm in the standard production Panamera Turbo). If in Sport Plus mode, which is included in the Sport Chrono Turbo Package that is part of the Panamera Turbo Powerkit, torque rises to 800 Nm. This is an increase of 30 Nm over the standard Panamera Turbo fitted with the optional Sport Chrono Turbo Package and in Sport Plus mode.

In Sport Plus mode, the Panamera Turbo accelerates from 0 to 100 km/h (0 to 62 mph) in 3.9 sec – 0.1 sec faster than the production car. Top test track speed is 305 km/h compared with 303 km/h (188 mph) in the standard Panamera Turbo. In line with Porsche Intelligent Performance – more power with less fuel and less emissions – a Panamera Turbo with the Powerkit consumes no more fuel than the 500-horsepower production model. The official EPA fuel economy figures for the Panamera Turbo are 15 mpg city and 23 highway, and like its Panamera siblings the Panamera Turbo is not subject to the gas guzzler tax.

As a Porsche Exclusive option, the Powerkit is available next month for $21,730. Porsche Tequipment will offer the Powerkit as a retrofit upgrade beginning in November 2010.

Porsche also offers its Panamera customers its new Sport Design Package that includes a unique, exterior color painted front fascia with widened black air intake grilles. Other components include separate side skirts and the standard, exterior color rear underbody apron with diffuser and fins. Available in October 2010 as a Porsche Exclusive option or a Porsche Tequipment retrofit upgrade, the Sport Design Package is $4,590. On request, side skirts are available separately for $1,390.

Porsche also now offers the new 20-inch Panamera Sport wheels. The light alloy multi-spoke wheel is 9.5 inches wide on the front axle and 11.5 inches on the rear axle. They are available from Porsche Exclusive in GT silver metallic, black, or in the exterior car color. They also will be available from Porsche Tequipment in GT silver metallic and black.

The Panamera Turbo Powerkit is only available on the Panamera Turbo. The Sport Design Package and the Panamera Sport Wheels are available on all Porsche Panamera models (Panamera, Panamera 4, Panamera S, Panamera 4S and Panamera Turbo). Pricing varies by model.

Since its U.S. introduction in October 2009, the Panamera has received numerous awards and recognition. The Panamera Turbo was named Playboy Magazine's 2010 Car of the Year. Others include an Edmunds Inside Line Editors' Most Wanted Award, inclusion in Edmunds.com's Top Recommended Vehicles list, two Car and Driver Editors Choice Awards (Sports Sedans and Luxury Sedans), inclusion in kbb.com's list of 2010 Top 10 Road Trip Cars, Bloomberg Car of the Year, the Most Inspired Design award in Ward's Auto Interior of the Year competition, About.com Cars Best New Cars of 2010, and NADAguides.com's Car of the Month for January 2010.