• Aug 17th 2010 at 6:01PM
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2011 Ford Edge Sport – Click above for high-res image gallery

It goes without saying, but we're going to go ahead and say it anyway: Crossovers are so hot right now. According to data compiled by Ford, the CUV industry has expanded 220 percent since 2006, which is the year the Blue Oval introduced the world to the Edge, its main player in the hotly contested market.

Ford also contends that the over 400,000 Edge CUVs have sold since late 2006, making it the best-selling mid-size crossover over that period of time. Don't expect that growth to slow down any time soon, either, as Ford projects the CUV segment will increase another few percentage points in 2011. In fact, the market for CUVs will grow to be as large as that of full-size pickup trucks.

In order to meet the increased demand it expects for CUVs, Ford has sharpened its Edge (sorry, couldn't resist) for the 2011 model year. Of special note are the two new drivetrain choices that join the standard 3.5-liter V6 engine, a 2.0-liter EcoBoost with 285 horsepower and a 3.5-horsepower 3.7 Ti-VCT V6 in the newly beefed-up Edge Sport.

The House that Henry Built is also quick to point out that its next-gen Edge will come with a full suite of technology options, including Sync and MyFord Touch. So, will all of this added goodness equal a worthwhile improvement to the hot-selling previous-generation Edge? Stay tuned for a First Ride report, and feel free to click past the break for Ford's official press release.

[Source: Ford]
Show full PR text

  • Ford Edge sales this weekend hit 400,000, more than any midsize crossover since its introduction in late 2006
  • The crossover segment is one of the most fiercely contested in the industry, expanding 220 percent since 2006 – and expected to grow another 20 percent this year
  • The new 2011 Ford Edge began shipping this weekend from Oakville Assembly Complex and is arriving in dealership showrooms
  • 2011 Ford Edge introduces America to the revolutionary MyFord Touch™ driver connect technology and offers unbeatable fuel economy of 19 mpg city and 27 mpg highway

DEARBORN, Mich., Aug. 17, 2010 – Sales of Ford Edge, which arrived on the market in late 2006, hit 400,000 this weekend – more than any midsize crossover vehicle during the same period.

Also this past weekend, the new 2011 Ford Edge began shipping from Oakville Assembly Complex in Ontario to dealerships across the United States and Canada.

"Edge competes in one of the fastest-growing and most fiercely competitive segments in the industry," said Amy Marentic, Ford's Crossover Group Marketing Manager. "Still, Edge is growing sales at an incredible rate."

As of July, Edge sales for the year were up 33 percent over last year – more than double the overall industry sales.

In 2006 when Edge was introduced, the midsize crossover segment accounted for 4.3 percent of the retail industry. Last year, that number grew to 9.5 percent. And this year, it's expected to top 11 percent, making the segment the same size as full-size pickups and more than sports cars.

Now comes the new 2011 Ford Edge with three new powertrains, bold new styling, improved driving dynamics and industry-leading MyFord Touch technology.

"Edge defined the crossover segment when it was launched in 2006. Ford has taken a great vehicle and made it even better," Marentic said. "The new Edge promises to take the segment to an all-new level."

The 2011 Ford Edge SEL and Limited, which account for about 80 percent of all Edge sales, have EPA-estimated fuel economy of 19 mpg city and 27 mpg highway (front-wheel drive), which is unsurpassed in each category among V6 competitors.

The new Edge is now 1 mpg better city and 2 mpg better highway – with even greater power. The standard 3.5-liter V6 engine produces 285 horsepower, best-in-class among V6 competitors and 20 more horsepower than the outgoing Edge.

MyFord Touch, standard on the 2011 Edge Limited, 2011 Edge Sport and available on the 2011 Edge SEL, defines an all-new in-car experience. It takes vehicle interior design into the realm of popular personal electronics devices such as laptop computers, mobile phones and MP3 players.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

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    • 1 Second Ago
      • 5 Years Ago
      I got confirmation that these cars are infact shipping. I was driving to work today (in southern ontario near the USA border) and I passed 4 car carriers fully loaded with 2011 Edges and Flexs from the Oakville Ontario plant!

      It was quite a shock but a very pleasant surprise indeed.
        • 5 Years Ago
        Passed another 3 carriers today fully stocked with Edges.
      • 5 Years Ago
      Front end looks menacing.
      • 5 Years Ago
      can Australia please get this rather than the woeful territory?
        • 5 Years Ago
        Wash your mouth out!
      • 5 Years Ago
      I wonder how many Edge sales the new Explorer will cannabalize. The old one probably mostly sold to the SUV faithful, but the new one will appeal to a broader market.
      • 5 Years Ago
      "3.5-horsepower 3.7 Ti-VCT V6 in the newly beefed-up Edge Sport."


      And that's the beef up version?
        • 5 Years Ago
        Valve covers say "Powered by Briggs & Stratton":
        • 5 Years Ago
        More like a Chinese clone engine: Priggs and Fratton :)

        Real Briggs make over 5hp!
        • 5 Years Ago
        Yeah, they f'ed up that whole sentence. Not only is the 3.7L 305hp, it's the 3.5L that has 285hp... not the 2.0L Ecoboost, which isn't even mentioned in the press release.
      • 5 Years Ago
      now I need to figure out how to get rid of my 2010 Edge and get 2011 without loosing any money:-)
      Anybody interested in 2010 model:-)
      • 5 Years Ago
      wait, wait, wait. 285 hp 2.0t? That sounds too good to be true in this car! Wait, it probably is....
        • 5 Years Ago
        Hyundai has a 2.0T with 274 horses on regular fuel, but even so, there isn't any mention of 4 cylinder horsepower in this in the press release.
        • 5 Years Ago
        The 2.0T should be about 220-225hp...think of it as the more fuel efficient alternative to a 3.0 V6. AB blew the figures in this article....
      • 5 Years Ago
      anyone else think that grill is unnecessarily big?
        • 5 Years Ago
        Part of the reason it looks a little big is the typical auto photographer stance kneeling down and shooting from bumper height. It really emphasizes the nose of a vehicle and produces some unnatural angles but it gives a more dramatic shot so the photographers love it..
        • 5 Years Ago
        Nope, the sport looks sweet
      • 5 Years Ago
      That front end looks so ridiculously massive. Must be pushing a lot of air and not helping with drag.

      Yes, I do do crystal ball engineering.
      • 5 Years Ago
      I like it, big V6 and all.

      Now hurry up Mr Ford and make it in RHD with a decent turbo-diesel !
      • 5 Years Ago
      wow' that's incredibly not bad-looking, and i'm pretty much blind to CUV's. my mind automatically says "give me a wagon instead" when i see them... of course most of them are hideous compared to this. imo this is almost audi-clean in it's aesthetic... Ford's kinda becoming my favorite manufacturer.
      • 5 Years Ago
      Fastest-selling CUV in that period? Hooray for fleet sales!

      Fastest-selling, highest-selling........whatever. Such titles are meaningless.
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