Mini has begun an all-out advertising assault for its new Countryman CUV. The pint-sized automaker has already churned out a handful of clever print ads as well as a few video spots showing off this new high-riding addition to the Mini stable doing what it does best – namely shuffling around up to four people. As we found out in our First Drive, the Countryman can hold its own against its smaller forbearers, so critics of the thyroid-happy car can rest easy.
Anyone who has ever had to fold their shins to fit into the back seat of a Cooper can tell you that a little extra leg room isn't going to hurt the company's reputation. Throw in all-wheel drive, America's unquenchable thirst for CUVs and a few snappy ads and it's only a matter of time before the Countryman works its way into the public's heart.
We do have to wonder how much the company would charge us for our own personal sushi chef, though. Hit the jump for the videos.