• Aug 16, 2010
2011 Mini Countryman – Click above for high-res image gallery

Mini has begun an all-out advertising assault for its new Countryman CUV. The pint-sized automaker has already churned out a handful of clever print ads as well as a few video spots showing off this new high-riding addition to the Mini stable doing what it does best – namely shuffling around up to four people. As we found out in our First Drive, the Countryman can hold its own against its smaller forbearers, so critics of the thyroid-happy car can rest easy.

Anyone who has ever had to fold their shins to fit into the back seat of a Cooper can tell you that a little extra leg room isn't going to hurt the company's reputation. Throw in all-wheel drive, America's unquenchable thirst for CUVs and a few snappy ads and it's only a matter of time before the Countryman works its way into the public's heart.

We do have to wonder how much the company would charge us for our own personal sushi chef, though. Hit the jump for the videos.




Photos by Steven J. Ewing / Copyright ©2010 AOL

[Source: YouTube via Mini]









I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 29 Comments
      • 4 Years Ago
      I kind of like it, its got the looks of a Mini but a lot more height to it for taller people like myself, maybe that's why they made it for all of the people who wanted a Mini but couldn't fit into one
      • 4 Years Ago
      I LOVE MINI FOR HAVING THE COJONES FOR THAT FIRST AD! Flipping hilarious, good for them. Reminds me of the old VW Sharan ad where the guy pokes holes in his condoms so he can buy one.
      • 4 Years Ago
      I don't care about the advertising. I want the configurator already.
        • 4 Years Ago
        yeah. The UK version isn't anything like the US version. It sucks.
        • 4 Years Ago
        The ads are cool. They've always been cool. Kudos to Mini's new agency for not screwing with a good thing.

        Anyway, check the UK site if you want a configurator. The US version should be here in October, according to reports. I'm sure they're still getting all of the options and such straightened out.
      • 4 Years Ago
      For those of you confused about what size this car actually is (like I was), take a look at this.

      http://www.motoringfile.com/wp-content/uploads/2010/01/mini-countryman-bezeichnungen-14701429-kg170.jpg
      • 4 Years Ago
      If this thing is not coming until 2011, seems a bit early for an ad blitz.
      • 4 Years Ago
      I don't see the point of this over a Golf GTI or some other five door with good road manners.
      • 4 Years Ago
      It looks oh so much better in one color. For some reason, the two-tone with a white roof doesn't translate to this car/truck.
      • 4 Years Ago
      Can we also get a Mini pick-up truck with 1.6 liter engine?
      • 4 Years Ago
      My face on Mini's have completely turned after the Porsche debacle. They need a recovery marketing plan and this will not do it.
      • 4 Years Ago
      Not crazy about the "lumpy" exterior... but it is slightly growing on me.

      But has Mini's quality/reliability improved any? I like the regular Mini, but haven't heard the best things about their quality.
        • 4 Years Ago
        All i know is that the clutch issues from when the car came out, to this current day, are still going on.

        IE the clutch will go out in 2k-30k miles. And replacing the clutch on this car is extremely difficult, and i think the procedure involves dropping the motor.

        everything else.. eh.. BMW quality. Somewhere inbetween Fiat and Honda from what i hear :p
      • 4 Years Ago
      It looks like a Bentley had a one night stand with a Cayenne which crapped out an illegitimate midget runt 9 months later.

      I don't get it. A mini is supposed to be small, agile, sporty, and above all else: LIGHT! What's the point of making a "big mini?" If they just focused on more of a Lotus philosophy, their cars would be cheap little go-kart rockets, like a streetable Ariel Atom with a cabin and roof. Hopefully it will appeal to the mass market and they'll use their extra cash to fund better sporty cars like Porsche with this poor b@stard's mother.
        • 4 Years Ago
        I believe they are using the car to game their CAFE numbers in the USA. Selling so many variants of the same car = offsets for those turbo v8 BMW's and such!!

        That's the only way i can understand it. It's not like there's a market for 6 different variations of one car.
        • 4 Years Ago
        The point is that this is a car for those who want SUV or CUV features (a bit of ground clearance, room for four, decent trunk, higher ride height), but who don't want to buy a typical, pig-like SUV and sacrifice driving fun in the process.

        In other words, it's the Mini of SUVs, which makes sense. And if you don't think there's historical basis, then you don't know your Mini history.
      • 4 Years Ago
      WILL YOU STOP IGNORING THE PRICE!!!

      This thing is going to be WAY too expensive.

      Minis already top out at 29 grand, which is insane. What do you think they are going to want for this?

      This is what the new aveo should be and it should only cost 21k. And even that would be a screw.
        • 4 Years Ago
        How can anyone "stop ignoring the price" when one hasn't been announced? For under $23k, the S model of the current version is darn good buy... try getting anything nearly as fun, head-turning or well-built for the money.
        • 4 Years Ago

        I test drove a Mini Cooper S back last year, and found myself less than impressed. I didn't find it very comfortable, nor was it all that quick. I felt a tad bit disappointed by the vehicle.
        • 4 Years Ago
        Minis are small cars, not economy cars. The two have been synonymous in the US, but breaking out of that is the point of the brand.

        People pay extra for Acura/Lexus vs Honda/ Toyota. If the car is right, people will pay extra for a Mini.
        • 4 Years Ago
        I agree.


        Mini's are way too expensive for what they are. I believe Mini's and their drivers are more of a fashion statement more then it being a car.
    • Load More Comments