Offspeed Pitch: Richard Petty joins Ken Block, AJ Allmendinger in marketing Ford Fiesta?
The three unlikely amigos will be campaigning for the Blue Oval's new '43 Fiestas' sweepstakes, where entrants will have the opportunity to lay their hands on a bevy of prizes. A total of 43 first-place prize winners will walk away with a 40-inch LED-LCD HD flat-screen television, while another 43 grand-prize winners will receive airfare, lodging and tickets for two to the Ford 300 Nationwide series and the Ford 400 NASCAR Sprint Cup Series. If that wasn't swank enough, one of the 43 grand-prize winners will drive home in a 2011 Fiesta.
But wait, there's more. Should Allmendinger happen to take the checkered at the end of the race, all 43 grand-prize winners will win their very own Fiesta. Head over to the 43 Fiestas site to enter for you chance to win. You can also hop the jump for the full press release.
Photos copyright ©2010 Drew Phillips / AOL
[Source: Ford via 43Fiestas.com]
BLOCK, PETTY, ALLMENDINGER PARTNER UP IN NEW FORD '43 FIESTAS' NATIONAL SWEEPSTAKES
43 fans will have their own chance to win a Fiesta in new on-line campaign
* Action sports icon Ken Block, and NASCAR stars Richard Petty and A.J. Allmendinger will partner up to in an on-line sweepstakes to showcase the 2011 Ford Fiesta
* 2011 Fiesta – in '43 Fiestas' paint scheme – paces the NASCAR field at Michigan International Speedway
* 43 Grand Prize winners have a chance to take home their own 2011 Ford Fiesta at Ford Championship Weekend
* 43 additional first-place winners will take home an INSIGNIA® 40" LED-LCD HDTV Flat Screen from Best Buy over 43 days
DEARBORN, Mich., August 15, 2010 – Aside from both being involved in racing and a desire to win at the top of the sport, NASCAR legend Richard Petty and Rally America star Ken Block have one important thing in common: the number 43.
In just five years, Block has driven to the top in the rough-and-tumble world of rallying. In 2010, Block signed on with Ford to drive a Fiesta in the Rally America series and a Focus RS in the FIA World Rally Championship, carrying the No. 43 on both vehicles.
Petty and his No. 43 stock car have become icons of NASCAR, holding the record of 200 Sprint Cup victories and seven championships.
The two well-known racing stars, along with A.J. Allmendinger, the current driver of Petty's No. 43 Best Buy Fusion in NASCAR, are joining together to launch '43 Fiestas' a new, on-line national sweepstakes from Ford designed to highlight the 2011 Ford Fiesta.
Starting today at noon, fans can visit www.43Fiestas.com, sign up to win, and see the first of a series of videos featuring Block, Petty and Allmendinger. In addition, a 2011 Fiesta – adorned with the '43 Fiestas' logo -- will make its pace car debut when it leads the NASCAR field to the green flag at Michigan International Speedway.
At the website, Ford is giving fans a chance to win big. Over a span of 43 days, starting on August 15th and ending on September 27th, 43 First Prize Winners will be selected to win an INSIGNIA® 40" LED-LCD HDTV Flat Screen from Best Buy.
Along with the 43 First Prize Winners, 43 Grand Prize Winners will also be selected for a Ford Championship Weekend prize package that includes airfare, hotel stay and two tickets to the Ford 300 NASCAR Nationwide Series ™ race on November 20th and the Ford 400 NASCAR Sprint Cup Series ™ race on November 21st at Homestead-Miami Speedway.
Additionally, one winner from the pool of 43 Grand Prize Winners will be randomly selected to win an all-new 2011 Ford Fiesta. The winner will be selected and announced on November 21st on-site at Ford Championship Weekend in Homestead, FL.
However, should Allmendinger, driver of the No. 43 Best Buy Ford Fusion, win the Ford 400, all 43 Grand Prize Winners will take home their own all-new 2011 Ford Fiesta.
"Only Ford can bring together two of the top names of NASCAR and Rally in the same promotion," said Jamie Allison, director, Ford North America Motorsports. "We're excited to help fans of NASCAR learn a little bit about the action sport atmosphere of rally, and rally fans to learn more about NASCAR and our involvement with legends like Richard Petty.
"At the same time, we want to expose the 2011 Fiesta to both audiences, to show that it is truly a product of the new Ford, where you can have both a fun-to-drive car and one that gets great fuel economy."
Fans can enter for their chance to win at 43Fiestas.com or at Ford consumer displays at select NASCAR races and events until October 25th, 2010.
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