• Aug 16th 2010 at 7:59AM
  • 17
For those who may not have noticed, Italy is ready to get a new automaker... back. The name's De Tomaso, and if you're up on your car history, you'll recognize it as the father of classics such as the Pantera and Mangusta. But after lying dormant for decades, the company has been rescued by Italian automotive industrialist Gian Mario Rossignolo. Under his direction, De Tomaso is expected to launch a new lineup. It's the dawn of a new era for the brand, and it has launched a new logo for its bright new future.

Replacing the old badge with the abstract T (far left) is a new icon (far right) that more clearly encompasses the D and the T in a more modern, muscular shape. It's the work of branding guru Peter Arnell, who recently took up the position of Chief Innovation Officer for the resurgent automaker. We're looking forward to seeing what it'll eventually adorn, with sources tipping a sports car, a luxury sedan, a sport 'ute, and most recently, a Mini rival. Whatever it is, expect a new De Tomaso to be unveiled at the 2011 Geneva Motor Show.

[Source: alvolante.it via autoblog.it]


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    • 1 Second Ago
  • 17 Comments
      • 5 Years Ago
      It amazes me that companies put so much time and effort into such a trivial thing. I wonder how much money they spent on the new design?
      • 5 Years Ago
      From a designers standpoint, that's a really nice evolution of line. Beautiful logo De Tomaso. Let's hope you can produce a vehicle as contemperary as the logo!
      • 4 Years Ago
      The new logo looks awesome in its simplicity - We will surely add it to our logo gallery in a few - http://www.thelogomix.com
      • 5 Years Ago
      the only logo that ever needed to be changed was chrysler's old "pentastar"...it has been the corperation logo since the mid to late 90's i believe! others are fine the way they are like the lincoln logo. then there are the ones that should have never been touched like the cadillac logo!
        • 5 Years Ago
        The Chrysler Corporation Pentastar dates to 1963. I think it's still modern and relevant. (By the way, it was never intended to represent the number of brands in the corporation, but rather the five business areas in which they were then involved...yes, Chrysler used to have business units in aerospace, air conditioning, marine engines, large trucks and passenger vehicles).
      • 5 Years Ago
      The original logo looks best but who cares ?

      De Tomaso was just another crap car maker with a fancy name.

      Not a heritage worth preserving.
      • 5 Years Ago
      Can someone say "awesome"?

      Awesome.
        • 5 Years Ago
        It looks just like the one in the middle with a (VERY) minor nip and tuck.....even I could have designed that! /endrant

        Glad to see this company's return!
        • 5 Years Ago
        All I can say is "Gate addresses?"
      • 5 Years Ago
      Just give us a modern-day Pantera with the new 5.0 in it.
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