De Tomaso unveils a new logo for a new future
Replacing the old badge with the abstract T (far left) is a new icon (far right) that more clearly encompasses the D and the T in a more modern, muscular shape. It's the work of branding guru Peter Arnell, who recently took up the position of Chief Innovation Officer for the resurgent automaker. We're looking forward to seeing what it'll eventually adorn, with sources tipping a sports car, a luxury sedan, a sport 'ute, and most recently, a Mini rival. Whatever it is, expect a new De Tomaso to be unveiled at the 2011 Geneva Motor Show.
[Source: alvolante.it via autoblog.it]
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