For those who may not have noticed, Italy is ready to get a new automaker... back. The name's De Tomaso, and if you're up on your car history, you'll recognize it as the father of classics such as the Pantera and Mangusta. But after lying dormant for decades, the company has been rescued by Italian automotive industrialist Gian Mario Rossignolo. Under his direction, De Tomaso is expected to launch a new lineup. It's the dawn of a new era for the brand, and it has launched a new logo for its bright new future.
Replacing the old badge with the abstract T (far left) is a new icon (far right) that more clearly encompasses the D and the T in a more modern, muscular shape. It's the work of branding guru Peter Arnell, who recently took up the position of Chief Innovation Officer for the resurgent automaker. We're looking forward to seeing what it'll eventually adorn, with sources tipping a sports car, a luxury sedan, a sport 'ute, and most recently, a Mini rival. Whatever it is, expect a new De Tomaso to be unveiled at the 2011 Geneva Motor Show.
[Source: alvolante.it via autoblog.it]