• Aug 13th 2010 at 11:54AM
  • 31

Chevrolet Volt in 'Victory Red' – click above for high-res image gallery

After reporting that at least one Chevrolet dealer is ready to charge $20,000 over MSRP for the Volt, the country's largest new-car dealership chain, AutoNation, has come forth stating that none of its 27 Chevrolet dealers are expected to charge a premium for the upcoming Volt. Green Car Advisor reports that AutoNation has officially warned all of its Chevrolet dealerships that they are "subject to immediate termination" if they decide to sell the Volt above MSRP.

AutoNation dealerships are allowed to add some dealer-installed options that may raise the price of the Volt above GM's listed MSRP of $41,000 ($33,500 after the $7,500 federal tax credit), but they are not permitted to price gouge simply because the vehicle may be in short supply due to potentially high demand and limited production capabilities. If the thought of possibly paying $20,000 over MSRP for the Volt pains you, then you might want to check out AutoNation's website to locate a dealer nearby.



Photos by Sam Abuelsamid / Copyright ©2010 Weblogs, Inc.

[Source: Green Car Advisor]


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    • 1 Second Ago
  • 31 Comments
      • 8 Months Ago
      I know some people paid several thousand over MSRP for the new Camaro when it came out. It is a nice looking car but I wouldn't do that. BUT anyone who pays $60k for the volt will never recoup their money.
        • 8 Months Ago
        Very few will ever "recoup" the higher cost of the Volt versus, say, the Cruze.

        The Volt is not about recouping anything.

        It's about greenwashing the huge bailout using taxpayers dollars to prop up a failed dinosaur of a private company.

        It's about the well-heeled suburbanites greenwashing their conscience about living beyond their means in their McMansion with the acre+ of carefully groomed and watered yard and two Suburbans in the three-car garage.

      • 8 Months Ago
      I am more than proud to see a major corporation take responsibility and do the right thing morally. Thank you to the AutoNation CEO and board members.

      After learning that "Chevrolet" dealers were planning on selling the new "VOLT" at $20,000.00 over sticker, I immediately got sick to my stomach. Seriously, I was more than bothered.

      I couldn't help but to think and sincerely feel like, are you serious?! "Chevrolet" dealers were planning on taking advantage of and price gouge the very people who's "TAX DOLLARS" helped to keep "General Motors" from going bankrupt. GM is a private company that requested and received more than $4.7 BILLION dollars of hard working, tax paying American citizens. And now, General Motors is willing to allow their "Chevrolet" dealers to sell "Volt's" at $20,000.00 over sticker regardless of the fact that it is unethical.

      I could go on and on. But I want. General Motors Corporation should be very concerned by Chevrolet dealers or any GM dealer selling any GM vehicle above sticker. That is not a good practice and the American public should have some respect for themselves and just refuse to purchase any new vehicle over sticker from a new car dealer. EVERYONE should just refuse to pay one dime over MSRP sticker regardless of what it is. Just let the cars sit on the lot. That would wake up these parent companies who then would get involved to move their products.

      Last week I contacted my local senator and congressman with letters in regards to GM selling the "Volt" over sticker and as a hardworking tax paying citizen how disgusted I was that the company that was to big to fail, would've have failed had it not been for borrowing money from us!
      Farmer0904
      • 8 Months Ago
      My next car will be from a autonation dealer , I find this refreshing and full of good will. I def will buy my next car at a autonation..Good job autonation!

      It is good to see a car dealer chain such as autonation telling it's dealers , be honest and fair!
        • 8 Months Ago
        @Farmer0904
        Oh, so I see Auto-Nation changed their ways for the sake of survival (or publicity). I hate to be pessamistic but its not like this company has never attempted to sell vehicles with what they called a "market adjusted price". Don't get me wrong, I think what they are doing (HERE) is great, but its not like they have always been above this kind of shady stealership crap. I remember them adding on 3k to the msrp of a late model Toyota MR2s when they first came out when I could go down the street and negotiate a lower price with another dealer. Really though, good for you Auto-Nation. Maybe everyone will forget about your past.
      • 8 Months Ago
      Nothing from the guys at Penske Automotive Group I see....
      • 8 Months Ago
      I've come to believe that AutoNation is one of the more respectable dealer chains, and this is further evidence. I think their Nissan LEAF promotion to plant trees in deastated areas is a great idea, and supports a good cause:

      http://www.facebook.com/?ref=logo#!/autonation?v=app_118253374876582
      • 8 Months Ago
      How are buyer's being "taken advantage of"?

      Nobody is forcing them to buy the Volt. The Monroney sticker can't be altered or removed so they can't claim they didn't know the actual sticker price. If they don't like the premium the dealer is charging they can simply go to another dealer or just wait until the demand dies down.

      It it perfectly reasonable to charge a premium for a limited-supply, high-demand product. There is also nothing wrong with not liking the practice, but never forget that people who pay the premium are doing so OF THEIR OWN FREE WILL. It's very pretentious of you to dictate to them how they should buy their own car.
      • 8 Months Ago
      On another note, the poster on here 'brent' who was attempted to be gouged by a dealer for $10K over MSRP received a phone call from Chevrolet this week stating that his car was ordered and they're going to walk him through the entire process of getting a charger installed and such the delivery and such.
      • 8 Months Ago
      I still don't buy the 20K over MSRP story. Let's look at what that claim is based on:

      A blogger reports that an unnamed, incredibly foolish dealer sends out - in writing! - an email saying "$20K over MSRP or no Volt".

      My friends and I have run into more than a few dishonest dealers, but never one that stupid. Certainly not one who would've had to have had the blessing of the management of the entire dealership (who would've been equally stupid) to send out an email like that.

      For all we know, the dealer sent out the email but only asked for $5K over and the blogger is lying about it being $20K. Or, maybe the whole thing is a hoax. The motivation is certainly there. How comments and click thru's did that story generate?

      What would that blogger have to lose by revealing the name of the dealership? If he believes so much in EVs, why not take a stand? ABG certainly hasn't shied away from doing that in the past.

      And now, of course, we get the Fox-News-HuffingtonPost lead: "It's been reported...[Ergo, it's true]". I expect better things from you than this, ABG.
        • 8 Months Ago
        @why not the LS2LS7?: Point taken.

        @polo: "So...mister nomer...you're saying its all an elaborate conspiracy..."

        No polo you're the only one saying that.
        • 8 Months Ago
        I buy the story. I'm sure a dealer asked charge $20K over for a Volt. Remember, he who names a price first loses.

        But there's no evidence anyone actually accepted the offer. So it's misleading to quote $20K over as the "Volt price" when it's quite possible there never was a single transaction at this price.
        • 8 Months Ago

        The 'blog reader' was actually an Edmunds.com employee personally inquiring about the availability of the vehicle in the Santa Monica, California area. The response from the dealer can be seen in the original post on the topic, which was then picked up (and likely distorted) by other news agencies.

        http://www.autoobserver.com/2010/07/chevrolet-dealer-want-a-volt-thatll-be-an-extra-20k.html#more

        • 8 Months Ago
        @Matt: "The response from the dealer can be seen in the original post on the topic..."

        Yes, I know that. I read the original post before posting.

        My point is that the "email" is simply text on a HTML page. That proves nothing.

        Either of the unnamed "Edmunds.com researchers" could have edited the original email, changing "MSRP plus $5,000" to "MSRP plus $20,000", and then forwarded that to Bill Visnic.

        Who are these researchers? Are they permanent employees of Edmunds.com? Are they regular commenters on the site who sent him an email?

        I think a little skepticism is warranted in this particular case.
        • 8 Months Ago
        So...mister nomer...you're saying its all an elaborate conspiracy by Edmunds just to make GM dealers look like jerks? Not a very creative conspiracy theory.
      • 8 Months Ago
      Will it be on sale this november in canada ? Im curious to see how it will perform in winter.
        • 8 Months Ago
        It's supposed to be mid-2011 in Canada.
      • 8 Months Ago
      Please stop this nonsense of giving the price after the $7,500 tax credit . Most people will not get anywhere near $7,500. The price for most will be close to MSRP. I think Congress more than the auto companies is responsible for this deception but of course the auto companies will not look a gift horse in the mouth. Once people understand what is going on there will very little stimulus from this "stimulus".
        • 8 Months Ago
        Hi David,
        I find your comments quite cogent. I would add two points: 1) It is really not fair to aid some buyers and not others, 2) In today's economy based on nothing other than anecdotal evidence and "common sense", I suspect that there are quite a few people sitting on their money, who can afford a new car, but with reduced income because they prefer safety to risk.
        • 8 Months Ago
        I do understand how tax credits work, xtasi. Your comment adds nothing to the discussion. The issue is how much will the car cost me. When all is said and done, both the Volt and Leaf will cost people near MSRP.
        • 8 Months Ago
        And why would they cost MSRP? Because you - random internet poster with attitude - say so? Did you have a hand on your hip and scowl on your face when you typed this nonsense?
        • 8 Months Ago
        I don't think you understand how "tax credit" works. When you buy the car, you will pay full price. It's when you file your taxes that you will get the $7,500.

        In regards to "dealer installed options"... looks like many volt's will have $2K wheels, and that fancy "fabric protector" and under carriage rust something or other and a bunch of useless crap.
        • 8 Months Ago
        Hi Desertstraw,
        You are correct that a tax credit is not as good as money off, but the effects are likely to be greater than you indicate.
        The people who buy new cars, let alone pricey ones, are by definition in the top echelons of earners.
        Doing a rough calculation of the cars sold per year and at an average time between replacing it of perhaps 5 years, the result is pretty close to the 16% you state.
        I don't know about the US, but in the UK new car buyers divide largely between people earning good money and in the prime of life, who buy themselves or get a company car, and retired folk and empty nesters who buy mostly at the smaller, cheaper end.
        Prior to the financial crisis some less well off folk might have been more likely to get a new car, but loan criteria have tightened.
        So most of the $7,500 is likely to be utilised by most buyers, although whether we should be subsidising the purchases of those at the top end of the earnings spectrum is another question.
        Farmer0904
        • 8 Months Ago
        Desertstraw, I am not sure where you are coming up with your tax information, but I never pay that much in taxes and I just brought my first home last summer, after all deductions ,etc, I owed 229.00 on fed tax, the 8000 tax rebate was giving to me minus the 229.00 dollars . so I just don't get what your saying that if you don't pay that much in tax you won't get it back. I mean you can not believe half the stuff you hear on rush Limburger and fox news, rem,remember their not real news, their entrainment shows and much of every thing they say is just them speaking out of their mouths!

        That is the problem with this country a lot of good honest people are being mislead with lies and fear tactics by fox news and rush who are more concern about their ratings then truth! Until those media terrorist are made to tell the truth there will always be confusion and terror with people are are good but easily lead like lamb to the slaughter .
        • 8 Months Ago
        Polo, I am sorry that you have trouble understanding simple concepts, but why are you nasty about your handicap? Only 16% of people pay $7,500 or more income taxes, almost half do not pay any income tax (this does not mean that they do not pay taxes). The tax credit is based on how much income tax you pay in the year you buy the car. Have a nice day.
        • 8 Months Ago
        @ farmer0904:

        He posted a link from Yahoo Finance(from the AP), not Fox News or Limbaugh, I have no idea why you are berating him about that. If you have issues with it, feel free to post links showing otherwise. However, that story from the AP was widely posted by numerous outlets around tax time.

        Plus, it's not as though it's a "new" news story, it's well known that the vast majority of income taxes are paid by the rich. This story was posted though because of the larger number of tax credits and such that pushed the figures every higher towards the upper income earners this past year.

        Secondly, regarding the tax credit, it really comes down to whether or not the tax credit is refundable or not. If it is not refundable, then a taxpayer can only claim the credit up to the amount of taxes that one owes. In other words, unless one owes more than $7500 in taxes, then they will not receive the full credit. However, if the credit is refundable(which I believe it is), then the taxpayer can receive the full amount of the tax credit regardless of the taxes they owe. In other word, a taxpayer could have zero tax liability and still receive a $7500 check for the credit.
        • 8 Months Ago
        "Only 16% of people pay $7,500 or more income taxes, almost half do not pay any income tax (this does not mean that they do not pay taxes)."

        Desertstraw, do you happen to have a reference for this information? Thanks!
      • 8 Months Ago
      I'm sure you can buy a place near the front of the waiting list for a bit of an "unofficial" fee kept off the dealer's official books though. Mandates won't change economic realities.

      I just don't get this hullaballoo over the markups. Yeah, they're ridiculous. But if there are people willing to pay it, then that's what the car is actually worth. It's too early to say if the markups will even stick though. Anything shiny and new fetches the "gotta have it first" premium. Time will tell if the plug-ins are actually worth 41K + markup to lots of people. And if they are, great, it will make the automakers look dumb for focusing on SUV's as the only source of margins for years while ignoring this segment of the market, and it will spur more to enter the market as well.
        • 8 Months Ago
        I tend to agree. Just look at what happened when the PT Cruisers first came out. People were paying $30 to $35K for essentially a $15K econo car. Then not 5-6 months later I know someone who paid $18K for a loaded model. If people want to pay twice as much just to have the first one, let them! Then we can all make fun of them later.
      • 8 Months Ago
      Emotional early adopters, perhaps with the extra moola, are always welcome to pay more to have their toys. Give it a year for the buzz to settle, and there will surely be a few pre-owned, discounted Volts to choose from. Even the new ones will surely see more palatable transaction prices once the initial thrill fades. Remember when the Prius was hot? By the way: I think the Volt is a beautiful car, and I commend GM on this piece of work. Additionally, the extra traffic generated at Chevy stores is always welcome. There will inevitably be folks who walk into the dealership wanting a Volt, but leave in a Malibu or Cruze instead.
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