• Aug 12, 2010
Dodge's monkey... now you see it, now you don't – Click above to watch the video after the break

Ah yes. People for the Ethical Treatment of Animals. We here at Autoblog happen to be all for the ethical treatment of animals. And we're people... allegedly. But we're certainly not all fully in tune with the fine men and women that make up PETA. And we also happen to think that PETA sometimes goes a wee bit too far in their efforts to make man equal to beast... or is that the other way around?

In any case, PETA was apparently none too pleased by a recent commercial from Dodge touting a new promotion that included a chimpanzee named Suzie and a purposefully deadpan narrative from Michael C. Hall. In response to pressure from PETA, Dodge digitally altered its advertisement. Interestingly enough, it got way funnier in the process. Kudos, Dodge.

You're going to want to click on past the break to see the before and after videos... trust us. You'll also find the official letter from PETA asking Dodge to discontinue all the *ahem* monkey business. Sorry, couldn't help ourselves.

[Source: LA Times via Jalopnik]

Before:



After:



PETA's letter to Dodge:

Most top ad agencies in the country won't even consider producing an ad featuring a great ape these days given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry. This abuse starts when they are prematurely removed from their mothers and continues when they are trained to perform through savage beatings, denied even the most basic necessities, transported and housed in barren steel cages, and then discarded at seedy roadside zoos around the age of 8, even though they can live into their 60s. You won't find a great-ape trainer without a history of Animal Welfare Act violations and a reputation for dumping animals when they're no longer profitable. After watching a video narrated by Anjelica Huston about the use of great apes in entertainment, savvy ad agencies such as BBDO, Young & Rubicam, Grey Group, Draftfcb, and Saatchi & Saatchi made the compassionate decision not to exploit great apes in future ads. Dodge isn't going to dodge a bullet on this one. It needs to pull the ad - and we've contacted the company asking it to do just that.


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    • 1 Second Ago
  • 38 Comments
      • 4 Years Ago
      PETA can choke on my PETER...
      • 4 Years Ago
      Gimme that Charger SRT8 mmmmmmmmmmmmmmmmmmmmmmmmmm Chargerrrrr
      • 4 Years Ago
      Monkeys, not monkies. And this is a professional blog?
        • 4 Years Ago
        Exactly. You never change "y" to an "i" when there is a vowel in front of it. Someone needs to go back to elementary school, or at least run spell check.
      • 4 Years Ago
      go dodge

      • 4 Years Ago
      Stupid PETA ruining acting chances for unemployed chimps!
      • 4 Years Ago
      Why the hell is this a news article? I come to autoblog to read about cars, not your personal opinions on animal welfare. Maybe you should try doing a mediocre job covering cars before you start proffering your unwanted ethical views. No really, please explain to me how this post at all fulfills your mission statement? Oh wait, nevermind, your mission statement is to produce biased, uninformative trash. I've almost had all of autoblog I can take. It's bad enough you deem the Kia Soul and Hyundai Genesis quality cars, but this is ridiculous.
        • 4 Years Ago
        Hey PorscheSpeed:

        You're fat and have small wedding tackle.

        • 4 Years Ago
        Awww jeez. Somebody call the wambulance.
        • 4 Years Ago
        Haha yes because I'm *CLEARLY* on here whining all the time. Sorry to disappoint, but 99.9% of the time I have better things to do than post on autoblog. I know you're probably on here 19 hours a day because you don't have a job, can't get laid, and are just generally a loser. Okay okay, make that 99.8% of the time I'm not on here because I'm throwing away 30 seconds of my life responding to you right now. No worries, it won't be happening again. My point is I don't give a crap what autoblog thinks about PETA or any other non-automotive related group for that matter. Your name is AUTOblog, stick to cars! Oh and don't bother responding to my comment because I won't be reading your response...
        • 4 Years Ago
        Who were you again?
        • 4 Years Ago
        Lol-ing at your invisible Porsche!
        • 4 Years Ago
        No one's making you come here. Their goal was to point out the ridiculousness of a certain group. Just calling them out.
        • 4 Years Ago
        "It's bad enough you deem the Kia Soul and Hyundai Genesis quality cars, but this is ridiculous."

        Well said. Now we know not to take anything coming out of your mouth seriously. Thanks for making that very clear! :)
      • 4 Years Ago
      Ya Peta sucks really bad.
      • 4 Years Ago
      PETA members should eat a steak.
      • 4 Years Ago
      Was PETA upset that the monkey (ape, chimp, hairy primate, whatever) was in a suit? Otherwise, what's wrong with him setting off a thing of confetti? It's not like he was getting exploded or anything.
      • 4 Years Ago
      As a PETA-hating vegetarian, I say kudos to you, Dodge.
      • 4 Years Ago
      Actually, if you look closely there were no monkeys in the first commercial. Not even one. And I watched it several times. There was a chimpanzee, but no monkeys. LOL. I always wanted to be "that guy"! The one that points out totally obscure facts unrelated to the point of the post. Now that I have done it myself... Wow! I realize why we all hate those people so much. And I will NEVER do it again.
      • 4 Years Ago
      Wait, THAT'S why the monkey became invisible? I was wondering when I saw the other version on tv.... kudos to Dodge. Minus eleventy billion kudos to PETA.
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