Last week, we noted that sales of the Toyota Prius had dropped sharply in July, falling some 30 percent from the reported numbers of a year ago, yet Toyota was pleased with the results. While it seemed rather odd that Toyota was satisfied with a drop in sales, last year's Cash for Clunkers program kicked off in July, so that helped make some sense of the decline.
Though sales may have fallen, the company can keep smiling thanks to a continued dominance of the hybrid market. Toyota and Lexus have combined to capture 73.9 percent of U.S. hybrid sales for July. The seven hybrid models from Toyota and Lexus accounted for 17,504 sales in July, with the Prius capturing a rather astounding 59.6 percent of the hybrid market for the month.
Ford placed a far distant second to Toyota, reporting just 2,896 hybrid sales in July, while Honda remained planted in third with a total tally of 2,475 hybrid sales. Another sales report, another month where there's no denying that Toyota still retains its position atop the hybrid market.