Last week, we informed you that sales of the Toyota Prius had sharply dropped off this July, falling some 30 percent from the reported numbers a year ago, yet Toyota was pleased with the results. While it seemed rather odd that Toyota was satisfied with a drop in sales, the fact that the Cash for Clunkers program kicked off in July of 2009 helped to make some sense of the decline.
Though sales of the Prius may have fallen, the company is surely pleased with its continued dominance in the hybrid market. Toyota and Lexus have combined to capture 73.9 percent of U.S. hybrid sales for July, and surely that's something to be pleased about. The seven hybrid models from Toyota and Lexus accounted for 17,504 sales in July, with the Prius capturing a rather astounding 59.6 percent of the hybrid market for the month.
Ford placed a far distant second to Toyota by reporting just 2,896 hybrid sales in July, while Honda remained planted in third with a total tally of 2,475 hybrid sales. So, while Prius sales may have dropped off compared to last year, there's no denying that Toyota still retains its position atop the hybrid market.