• Aug 11, 2010
Wal-Mart was the most requested OnStar search in July – Follow the jump to view the top 10

General Motors' OnStar unit has offered turn-by-turn directions for a while now, and the service seems to be gaining popularity among subscribers. In fact, July was a record month for direction seekers, with over 2 million routes requested in the U.S. and Canada. OnStar has access to more than 13 million points of interest, but one locale was requested more than any other. The General claims that nearly 40,000 OnStar subscribers sought out a local Wal-Mart in July, enough queries to make the value chain the most popular destination of July.

We're not at all surprised that Wal-Mart came out on top this month considering the sheer size of America's largest private employer, and the other top requests read like a who's-who of big business. Big-time hotel chains and major retail outlets dominate the top 10 most requested routes (the top 10 destinations list is available after the jump), but only one fast food chain and zero gas stations cracked the top 10. Hit the jump to read GM's press release.

[Source: GM | Image: Photo by Tim Sloan/AFP/Getty]
Show full PR text
DETROIT – OnStar subscribers requested more than 2 million routes in July, a monthly record of direction-seeking blue button pushes. And what was the most often sought destination?

The nearest Wal-Mart.

In fact, nearly 40,000 navigation requests routed subscribers to the retailer across the United States and Canada.

"Whether we route our subscribers to their favorite store or to a new restaurant to meet up with a friend, we are committed to providing drivers with useful and convenient services that make the driving experience a simple, safe and efficient one," said Scott Kubicki, vice president of subscriber services, OnStar.

"During this summer's busy travel season, our live advisors provided navigation service in record numbers and we expect to see a steady climb in navigation volume," Kubicki said.

With more than 13 million points of interest from which to choose, the top 10 most-requested destinations in July were:

1. Wal-Mart
2. Holiday Inn
3. Home Depot
4. Walgreens
5. Marriott
6. McDonald's
7. Bank of America
8. Starbucks
9. Target
10. Hampton Inn

OnStar's Turn-by-Turn Navigation connects subscribers to a live advisor who finds the destination being sought and sends audio directions to the vehicle that are played through the stereo. Turn-by-Turn Navigation allows subscribers to keep their hands on the wheel and eyes on the road as they safely reach their destination.

OnStar eNav makes it easy to pre-plan travel. Subscribers can visit Google Maps or MapQuest to plan a trip and have destinations sent to their OnStar system. Once in the car, subscribers simply press their vehicle's OnStar phone button to access voice-guided commands to select their pre-planned route. Turn-by-Turn Navigation or the subscriber's navigation screen then takes over to guide the way.

Subscribers driving a GM vehicle with a screen-based navigation system have access to OnStar Destination Download through which directions are remotely downloaded to the navigation screen. With Destination Download, there is no need to pull over and enter a specific destination. In fact, if a subscriber doesn't know the address, advisors can look it up and help subscribers safely navigate to their destination.


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  • 50 Comments
      • 4 Years Ago
      When I worked at the Onstar call center it was sometimes hard to find a Walmart because the database could show them as WAL-MART or WALMART or WAL MART. You couldn't just type WAL* as wildcard so sometimes you had to several times. People called for Cracker Barrel a lot too.
      • 4 Years Ago
      I agree with you gua a bit. I don't think publishing a list of where people go is right. I understand they collect this info, but why do they have to make a pres release and publicize it?
      • 4 Years Ago
      So GM collects data on what ONStar users do? I guess GM is just like Google in that scene.


      If Government collected record on people and later on made it public there would have been an outrage, but if Google and GM do it...............that's OK.

        • 4 Years Ago
        CONNECT THE DOTS, THESE ARE THE END TIMES!

        But seriously, i don't like the idea of onstar knowing where i am either. Luckily i kick it oldschool style with a garmin.
        • 4 Years Ago
        The government does it every day. So do corporations. So do states. So does the Republican Party. TO think otherwise is to be foolish.
        • 4 Years Ago
        Look all jokes aside, say police find a body out in the woods by the lake in a very remote area and i am a suspect. Of course i deny ever being in that location, so police will subpoena my driving records because it is difficult to get to a remote area without navigation or maps.


        Once the records are out there it is only a matter of time before there's a case that is nasty enough to force companies to release the records of the perp. And once there a precedent................that's it, liberty is GONE forever.
        • 4 Years Ago
        Recommended attire while driving GM product: Tinfoil hats?

        Yes, say Autoblog posting experts.

        More at eleven.

        *facepalm*
        • 4 Years Ago
        Lol @ paranoid and/or crazy people.

        "OH EM GEEZ DUH GUHVERNMENT IS SPYIN ON US AWULL!!!!111"

        Idiots.
        • 4 Years Ago
        Hells Bells, when you call OnStar for directions, you tell the operator where you want to go. They are not spying on you, you asked them for directions to the damn Wal-Mart! Did you think that your request would somehow disappear after you made it?

        Besides, this is exactly the same outcome as the story posted here back in March as well. It's not some giant conspiracy, get over yourselves.

        http://www.autoblog.com/2010/03/11/study-where-do-our-nav-systems-take-us-most-walmart/
      • 4 Years Ago
      Gua:
      "Communist style spying on what citizens do."

      You mean like these citizens?

      http://www.peopleofwalmart.com/
      • 4 Years Ago
      Starbucks? Seriously? You don't need OnStar to find one, just look to your right.
      • 4 Years Ago
      I don't like Walmart, I shop at Target and K-mart for my needs. To add to the discussion of being "tracked," if you sign up for the optional service and utilize it, then GM or any company can track your history and make the information public. If you want privacy then don't opt in for the service.
        • 4 Years Ago
        Yeah Meijer is cool too, I don't shop for groceries there but I do get some automotive stuff there.
      • 4 Years Ago
      wow so simple minded people who buy crap made in China from Wal Mart also buy crap from GM gee shocking.. here's some more I bet most love NASCAR, FOX NEWS, TEABAGGN,BIRTHERS & mostly live in the South & eat Double Down sandwiches from KFC oh and have three names .....& are fat
      • 4 Years Ago
      On Star is one hell of a system, the best offered by any manufacturer. You always have peace of mind help (live help) is a button away. Press it, and someone is speaking to you, there to assist you, in any way they can. The advantage of On Star is you speak to a person, for anyone who does'nt have the system, I am here to tell you it's awesome.
      • 4 Years Ago
      Ok, waiting for the anti-SUV-"Moms-driving-their-Suburbans-to-the-mall-alone"-comments...
        • 4 Years Ago
        Wal Mart is actually a responsible place to go shopping. Instead of driving all over the damn place, getting 20 things from 5 different places, you get it all in one place.

        It's also very low quality and miserable. Much like every GM I've been in for years, aside from an occasional Buick outlier. Slop. Going to Wal Mart is probably the best decision the typical Chevy driver has ever made.
        • 4 Years Ago
        Willie: GM gives him plenty of reasons not to.

        As far as wal mart being a one-stop shop it'd be much better if people had access to the goods they need on a daily basis within a short walk of their house, instead of having to drive their Tahoe 4 miles to Wal Mart for a gallon of milk and some toilet paper.
        • 4 Years Ago
        Ahahahaha. Awesome. Know what else correlates with GM owners and Wal-mart? Nascar, NFL, crappy beer, Christianity, and hating gay people.
        • 4 Years Ago
        Reporting for duty.
        • 4 Years Ago
        Okay we get it Dustin F, you don't like GM.
        • 4 Years Ago
        Hey gruv...thanks for adding Christianity in there...classy
      • 4 Years Ago
      Not really surprising..
        • 4 Years Ago
        What is surprising is Hampton Inn. Seriously, when I think of hotel chains off the top of my head it is probably one of the last ones I would think of. Holiday Inn and Marriott make sense. At that price range, I would probably think of Holiday Inn Express, Days Inn, Howard Johnson's, Ramada, Sheraton, etc. before Hampton Inn. If Walgreens is number 4, why isn't CVS in the top ten?
        • 4 Years Ago
        Actually, I would have thought of Hampton Inn before any of those. It's part of the Hilton brand. Hilton is a top notch hotel brand.
      • 4 Years Ago
      I hate Wal-Mart. As much as people say it's modern-day necessity, I've gotten by just fine without it, and supported many local family-owned businesses instead.
        • 4 Years Ago
        How quaint. Where I live there everything is a chain store and I use Walmart all the time. I'm not paying 3 dollars more the same item at Walgreens
      • 4 Years Ago
      I think it is people on vacation going to Wal-Mart in there Tahoe and such...
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